Cristina Derval
PPC Specialist at Discosloth- Claim this Profile
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Russian Native or bilingual proficiency
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Romanian Limited working proficiency
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Polish Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Credentials
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Google Ads - Measurement Certification
GoogleApr, 2023- Sep, 2024 -
Google Ads Search Certification
GoogleApr, 2023- Sep, 2024
Experience
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Discosloth
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United States
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Advertising Services
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1 - 100 Employee
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PPC Specialist
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Apr 2019 - Present
As a PPC Specialist, I oversee Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max, to meet specific KPI targets. I plan, create, and manage pay-per-click campaigns to drive conversions for my clients. My responsibilities include keyword research and management, creating ad copy, and analyzing data to determine the most effective keywords, ad copy, and landing pages for each campaign. I consistently monitor critical metrics such as click-through and conversion rates to optimize ad performance over time. Additionally, I provide detailed monthly performance reports to clients, highlighting key performance indicators, trends, goals, and optimization opportunities. Show less
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identi
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United Kingdom
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Online Audio and Video Media
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2018 - Apr 2019
As a Digital Marketing Specialist, I utilized innovative affiliate marketing strategies to create effective Facebook and Google Ads campaigns for our partners. My responsibilities included overseeing the entire campaign process, from crafting compelling blog posts to developing engaging ad creatives. I also utilized native advertising platforms such as Outbrain, Taboola, and RevContent to further promote our partners' products and services and increase their online visibility. Using my digital marketing expertise, I successfully increased traffic and conversions for our partners. Show less
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TeleTech
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Denmark
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Appliances, Electrical, and Electronics Manufacturing
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Inside Sales Representative for Google (SMB/UMM)
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Mar 2016 - Aug 2017
As a Google Ads Account Manager, my primary focus was on helping small and medium-sized businesses achieve the best possible return on investment by enhancing their campaigns. I conducted in-depth analyses of the current campaign performance, identified potential issues, and devised solutions to overcome them. I was responsible for optimizing the accounts to align with clients' specific business objectives and marketing goals. This included structuring campaigns, creating compelling ad copy, managing bids, and implementing and optimizing conversion tracking and remarketing strategies. Through my expertise in Google Ads, I successfully drove traffic and increased conversions for clients, resulting in increased revenue and brand recognition. I also built strong relationships with clients, providing exceptional customer service and support throughout the entire campaign process. Show less
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Support Services
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1 - 100 Employee
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Online Casino Manager
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Sep 2015 - Feb 2016
As an Online Casino Manager, I developed a comprehensive understanding of all aspects of the casino platform, including system configuration, reporting functions, and bonus and promotion types. I regularly reviewed and maintained all casino rules and terms and conditions to minimize opportunities for abuse and mitigate risk to the business. I worked closely with the customer service team, handling escalations and gathering relevant player feedback to ensure exceptional customer service was provided at all times. Additionally, I managed the marketing budget, including bonus and promotional spend, to ensure that campaigns helped achieve overall targets. Using reporting tools, I created and managed all promotional and reactivation activities, generating lists of target customers, crediting promotional funds and bonuses, and setting up tests to trial new marketing offers. My expertise in online casino management helped drive traffic and increase revenue for the business. Show less
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Customer Support Specialist
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Dec 2014 - Aug 2015
As a Customer Support Specialist, I provided exceptional customer service to customers through various channels, including email and live chat. I delighted players by attentively listening to their needs, reaching agreements about their issues, and driving them to resolutions. I analyzed data and statistics to identify trends and insights that could improve the overall customer experience. Additionally, I used my language skills to translate website and promotional texts from Russian, Romanian, and English to Polish and vice versa, helping to expand the casino's reach to a wider audience. I prepared reports highlighting feedback from primary customer support issues, including recommendations for game and content improvements to drive customer satisfaction and loyalty. Show less
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Tatrabis
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Moldova
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Events Services
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1 - 100 Employee
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Incoming Tourism Manager
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May 2014 - Nov 2014
As an Incoming Tourism Manager, I was responsible for a wide range of duties to promote and sell travel products and tour packages. My responsibilities included database preparation, searching for new customers and partners through other tourism agencies, and promoting products, services, and tour packages through social media. I communicated with customers by telephone and email, providing exceptional customer service to ensure customer satisfaction. I organized special and seasonal events and trips, devised and planned tours, arranged itineraries, and resolved logistics problems. I ordered products and services and used my language skills to translate texts from Russian, Romanian, and English to Polish and vice versa, helping to expand the company's reach to a wider audience. Additionally, I provided funding and business advice and sent e-newsletters to local businesses, supporting the local tourism industry by providing promotional opportunities. Show less
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Education
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2012 - 2015
University of Economics in Cracow
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