Digital Marketing Coordinator

• Nov 2022 - Present

- Developed high-converting web landing pages utilizing HTML, CSS, and JavaScript, applying marketing knowledge and best practices such as clear CTAs, value proposition, and social proof. Resulting in an Increase in conversions - Increased Google Ads conversions by optimizing ad campaigns through A/B testing, keyword research, and audience targeting, resulting in a higher ROI - Utilized data analytics tools to identify opportunities for campaign optimization - Developed high-converting web landing pages utilizing HTML, CSS, and JavaScript, applying marketing knowledge and best practices such as clear CTAs, value proposition, and social proof. Resulting in an Increase in conversions - Increased Google Ads conversions by optimizing ad campaigns through A/B testing, keyword research, and audience targeting, resulting in a higher ROI - Utilized data analytics tools to identify opportunities for campaign optimization

Digital Content Specialist

• Apr 2022 - Sep 2022

- Designed and executed engaging email campaigns using graphic design skills, copywriting, and programs such as Illustrator and Photoshop, resulting in an increase in clicks and a stronger connection with the company’s audience - Conducted A/B testing on email subject lines, content, and CTAs to optimize open rates and click-through rates - Conducted market research and analyzed consumer trends to develop innovative packaging concepts that differentiated the products from competitors - Created high-quality and engaging email content, including product promotions, newsletters, outdoor checklists, and informational articles Show less

Director

• Jan 2019 - Apr 2022

- Developed and executed outreach initiatives with schools, community organizations, and social media platforms, driving awareness and consistent enrollment growth for the daycare center - Revamped website design that resulted in filling daycare openings in under a month, attracting parents with engaging content showcasing unique programs, facilities, and a nurturing environment - Helped in hiring process to build a nurturing team, insuring optimal staff levels and maintaining a safe environment for children to early learning standards Show less

Stylist

• Nov 2020 - May 2021

Manager

• Dec 2018 - Mar 2020

- Spearheaded strategic marketing efforts that led to growth in program participation, leveraging both online platforms and personalized outreach to connect with parents and caregivers. - Crafted visually appealing promotional materials, including compelling a compelling website and engaging flyers, effectively communicating the program's benefits and attracting a wider audience. - Designed an innovative curriculum that seamlessly combined modern technology, musical learning and interactive play, fostering a stimulating environment that nurtured creativity and cognitive growth - Received glowing feedback from parents and caregivers, underscoring the program's positive influence on children's confidence, social skills, and appreciation for music Show less

Sales & Marketing Intern

• Jan 2018 - Sep 2018

- Orchestrated trade show planning, booth design, logistics, and promotional material development, resulting in a successful and impactful presence that generated significant leads and brand visibility. - Implemented and optimized Google AdWords ad campaigns, resulting in a significant increase in clicks by 39% - Orchestrated trade show planning, booth design, logistics, and promotional material development, resulting in a successful and impactful presence that generated significant leads and brand visibility. - Implemented and optimized Google AdWords ad campaigns, resulting in a significant increase in clicks by 39%

Teacher Assistant

• Jun 2014 - Mar 2017