Chief Operating Officer

• Jan 2020 - Aug 2023

CustomSoft is a technology company specializing in e-commerce and custom software development. It has an extensive experience that includes creating software from scratch and integrating solutions to meet our clients' needs. As COO, my mission was clear: drive the execution of strategies aligned with the company goals, promote a productive work environment, ensure project success and adapt to market changes. My Roles: 1. Chief Project Officer 2. Delivery & Customer Support… Show more CustomSoft is a technology company specializing in e-commerce and custom software development. It has an extensive experience that includes creating software from scratch and integrating solutions to meet our clients' needs. As COO, my mission was clear: drive the execution of strategies aligned with the company goals, promote a productive work environment, ensure project success and adapt to market changes. My Roles: 1. Chief Project Officer 2. Delivery & Customer Support Manager 3. People Manager 4. Profitability and CashFlow Controller. Key Responsibilities and Achievements: • Building the Right Team; • Efficient Internal Processes and Tools; • Engaging with Major Customers; • Continuous Improvements.

Delivery Manager

• Jul 2018 - Dec 2019

As a Delivery Manager, my main goal was crystal clear: work closely with the project manager to make sure we deliver project features on time and within budget, always meeting our customers' expectations. I was also there to set up flexible workflows and procedures that can handle ongoing project support and maintenance. Roles: Delivery & Customer Support Manager; Internal Processes & Efficiency Controller.

Project Manager

• Apr 2016 - Jun 2018

As a Project Manager my mission was to effectively deliver custom project functionalities, ensuring they are completed on time and within the allocated budget, while consistently meeting the expectations defined by our customers.

Management Consultant

• Apr 2016 - Jun 2018

Management Consultant

• Feb 2015 - Mar 2016

Job Mission: Use my experience and skills to help Romanian entrepreneurs pass their challenges for continuous business growth and/or operations improvement. Areas of expertise delivered: • Setting up an efficient strategy starting from market trends, customer needs and company’s vision; • Continuous improvement of operations; • Human Resources recruiting, setting up on-boarding and development plans. Industries served: Software Production, HORECA, Marketing and… Show more Job Mission: Use my experience and skills to help Romanian entrepreneurs pass their challenges for continuous business growth and/or operations improvement. Areas of expertise delivered: • Setting up an efficient strategy starting from market trends, customer needs and company’s vision; • Continuous improvement of operations; • Human Resources recruiting, setting up on-boarding and development plans. Industries served: Software Production, HORECA, Marketing and Advertising Production. Show less Job Mission: Use my experience and skills to help Romanian entrepreneurs pass their challenges for continuous business growth and/or operations improvement. Areas of expertise delivered: • Setting up an efficient strategy starting from market trends, customer needs and company’s vision; • Continuous improvement of operations; • Human Resources recruiting, setting up on-boarding and development plans. Industries served: Software Production, HORECA, Marketing and… Show more Job Mission: Use my experience and skills to help Romanian entrepreneurs pass their challenges for continuous business growth and/or operations improvement. Areas of expertise delivered: • Setting up an efficient strategy starting from market trends, customer needs and company’s vision; • Continuous improvement of operations; • Human Resources recruiting, setting up on-boarding and development plans. Industries served: Software Production, HORECA, Marketing and Advertising Production. Show less

National Sales Manager

• Apr 2012 - Dec 2014

Leonardo was the biggest Romanian fashion retailer, specialized in selling shoes and accessories, with more than 150 stores, covering all major and medium cities in the country. Job Mission: Restructure the shops network based on market development and efficiency, adjust the sales strategy and build up sales management team and expertise. Main challenges managed: • Customer Service build up: define and supervise the implementation of Customer Service standards and Customer… Show more Leonardo was the biggest Romanian fashion retailer, specialized in selling shoes and accessories, with more than 150 stores, covering all major and medium cities in the country. Job Mission: Restructure the shops network based on market development and efficiency, adjust the sales strategy and build up sales management team and expertise. Main challenges managed: • Customer Service build up: define and supervise the implementation of Customer Service standards and Customer oriented policies in all shops; • Shops network restructuring: identify and improve efficiency of sustainable shops for commercial activity continuation and brand protection; • Efficient management of sales operations by KPIs: implement sales operations KPIs and manage by objectives; • Build sales management team: identify, promote and train sales area managers and key shops managers for customer service, operations efficiency and employees’ continuous improvement. Show less Leonardo was the biggest Romanian fashion retailer, specialized in selling shoes and accessories, with more than 150 stores, covering all major and medium cities in the country. Job Mission: Restructure the shops network based on market development and efficiency, adjust the sales strategy and build up sales management team and expertise. Main challenges managed: • Customer Service build up: define and supervise the implementation of Customer Service standards and Customer… Show more Leonardo was the biggest Romanian fashion retailer, specialized in selling shoes and accessories, with more than 150 stores, covering all major and medium cities in the country. Job Mission: Restructure the shops network based on market development and efficiency, adjust the sales strategy and build up sales management team and expertise. Main challenges managed: • Customer Service build up: define and supervise the implementation of Customer Service standards and Customer oriented policies in all shops; • Shops network restructuring: identify and improve efficiency of sustainable shops for commercial activity continuation and brand protection; • Efficient management of sales operations by KPIs: implement sales operations KPIs and manage by objectives; • Build sales management team: identify, promote and train sales area managers and key shops managers for customer service, operations efficiency and employees’ continuous improvement. Show less

Network Sales Manager

• Nov 2009 - Mar 2012

Sprider Stores was an international producer and fashion retailer, specialized in apparel and footwear, with more than 200 stores in Greece, Macedonia, Bulgaria and Romania. Job Mission: Build up a network of 14 newly opened shops, part of Sprider Stores Greece expansion plan in Romania as priority country, outside Greece. Main challenges managed: • Opening new stores in known shopping areas (recruitment and training the sales team, store opening, setting up the team and the… Show more Sprider Stores was an international producer and fashion retailer, specialized in apparel and footwear, with more than 200 stores in Greece, Macedonia, Bulgaria and Romania. Job Mission: Build up a network of 14 newly opened shops, part of Sprider Stores Greece expansion plan in Romania as priority country, outside Greece. Main challenges managed: • Opening new stores in known shopping areas (recruitment and training the sales team, store opening, setting up the team and the operations in order to have a functional and efficient store); • Operational integration of the new locations in the network; • Developing and implementing sales, merchandising and HR plans to increase revenue, customer experience and store image. Show less Sprider Stores was an international producer and fashion retailer, specialized in apparel and footwear, with more than 200 stores in Greece, Macedonia, Bulgaria and Romania. Job Mission: Build up a network of 14 newly opened shops, part of Sprider Stores Greece expansion plan in Romania as priority country, outside Greece. Main challenges managed: • Opening new stores in known shopping areas (recruitment and training the sales team, store opening, setting up the team and the… Show more Sprider Stores was an international producer and fashion retailer, specialized in apparel and footwear, with more than 200 stores in Greece, Macedonia, Bulgaria and Romania. Job Mission: Build up a network of 14 newly opened shops, part of Sprider Stores Greece expansion plan in Romania as priority country, outside Greece. Main challenges managed: • Opening new stores in known shopping areas (recruitment and training the sales team, store opening, setting up the team and the operations in order to have a functional and efficient store); • Operational integration of the new locations in the network; • Developing and implementing sales, merchandising and HR plans to increase revenue, customer experience and store image. Show less

Vice President Retail Sales

• Jun 2007 - Oct 2009

Diverta is a well known Romanian retailer specialised in selling stationary, books, music, films, games, toys and IT&C products, having stores in all major cities. Main challenges managed: · Responsible for the new Diverta Store Concept. Together with the management team and with the help of Garrison’s Marketing Team, we managed to create a new store concept that was delivering a totally new customer experience, in a totally new store environment, promoting cross selling and making… Show more Diverta is a well known Romanian retailer specialised in selling stationary, books, music, films, games, toys and IT&C products, having stores in all major cities. Main challenges managed: · Responsible for the new Diverta Store Concept. Together with the management team and with the help of Garrison’s Marketing Team, we managed to create a new store concept that was delivering a totally new customer experience, in a totally new store environment, promoting cross selling and making clients feel better and return. · Responsible for the store network management during 2008/2009 crisis and rent renegotiating with the malls and commercial centers. Show less Diverta is a well known Romanian retailer specialised in selling stationary, books, music, films, games, toys and IT&C products, having stores in all major cities. Main challenges managed: · Responsible for the new Diverta Store Concept. Together with the management team and with the help of Garrison’s Marketing Team, we managed to create a new store concept that was delivering a totally new customer experience, in a totally new store environment, promoting cross selling and making… Show more Diverta is a well known Romanian retailer specialised in selling stationary, books, music, films, games, toys and IT&C products, having stores in all major cities. Main challenges managed: · Responsible for the new Diverta Store Concept. Together with the management team and with the help of Garrison’s Marketing Team, we managed to create a new store concept that was delivering a totally new customer experience, in a totally new store environment, promoting cross selling and making clients feel better and return. · Responsible for the store network management during 2008/2009 crisis and rent renegotiating with the malls and commercial centers. Show less

Area Sales Manager

• Jan 2004 - May 2007

Steilmann is an international producer and fashion retailer, with more than 40 stores and 5 factories in Romania. Various Sales Manager progressive roles from Store Manager to International Area Manager. Main challenges managed: • As International Area Manager I was responsible for the opening of the first outside Romania Steilmann’s Romania store in Sofia Bulgaria. The store was located in the first mall in Sofia, CityCenter Sofia. • Because of the collection management… Show more Steilmann is an international producer and fashion retailer, with more than 40 stores and 5 factories in Romania. Various Sales Manager progressive roles from Store Manager to International Area Manager. Main challenges managed: • As International Area Manager I was responsible for the opening of the first outside Romania Steilmann’s Romania store in Sofia Bulgaria. The store was located in the first mall in Sofia, CityCenter Sofia. • Because of the collection management for the Craiova store, together with the store team, we managed to significantly increase sales. Due to this success, I managed to convince the management to promote the store in the second tier for collection sets and to approve a budget for renovations. After renovation and with better collections coming over, the Craiova store managed to have competitive sales as Brasov, Sibiu stores. Show less Steilmann is an international producer and fashion retailer, with more than 40 stores and 5 factories in Romania. Various Sales Manager progressive roles from Store Manager to International Area Manager. Main challenges managed: • As International Area Manager I was responsible for the opening of the first outside Romania Steilmann’s Romania store in Sofia Bulgaria. The store was located in the first mall in Sofia, CityCenter Sofia. • Because of the collection management… Show more Steilmann is an international producer and fashion retailer, with more than 40 stores and 5 factories in Romania. Various Sales Manager progressive roles from Store Manager to International Area Manager. Main challenges managed: • As International Area Manager I was responsible for the opening of the first outside Romania Steilmann’s Romania store in Sofia Bulgaria. The store was located in the first mall in Sofia, CityCenter Sofia. • Because of the collection management for the Craiova store, together with the store team, we managed to significantly increase sales. Due to this success, I managed to convince the management to promote the store in the second tier for collection sets and to approve a budget for renovations. After renovation and with better collections coming over, the Craiova store managed to have competitive sales as Brasov, Sibiu stores. Show less