Experience

TheFork, a Tripadvisor company

• France
• Technology, Information and Internet
• 700 & Above Employee

• Regional Team Lead

  • Mar 2023 - Present

  Valencia, Valencian Community, Spain

• Business Development B2B SaaS

  • Jun 2019 - Present

  Valencia Area, Spain Responsible for the partners' digitalization and market penetration of TheFork SaaS in Valencia. • “Get the sale” using various customer sales methods: meetings, presentations, market research, etc. • Forecast sales, develop sales strategies/models and evaluate their effectiveness. • Evaluate customers skills, needs and build productive long lasting relationships. • Meet personal and team sales targets. • Research accounts and generate or follow through sales leads. •… Show more Responsible for the partners' digitalization and market penetration of TheFork SaaS in Valencia. • “Get the sale” using various customer sales methods: meetings, presentations, market research, etc. • Forecast sales, develop sales strategies/models and evaluate their effectiveness. • Evaluate customers skills, needs and build productive long lasting relationships. • Meet personal and team sales targets. • Research accounts and generate or follow through sales leads. • Attend meeting, sales events and trainings to keep abreast of the latest developments. • Report and provide feedback to management using financial statistical data. • Maintain and expand client database within the assigned territory. •. Coordinate with marketing and tech department to develop tactics, incentives and products.



Awin Global

• Germany
• Advertising Services
• 700 & Above Employee

• Team Leader Telecommunications & Programmatic Sales

  • Nov 2016 - Oct 2018

  Madrid y alrededores, España Provide team members with solid perspective to integrate affiliation marketing programs within clients' business strategies. Responsible for the development, motivation and training of team members. My responsibilities were as follows: • Lead Key Account Managers and Account Managers • Allocate new accounts and tasks to team members • Monitor team performance and give guidance when needed • Provide strategic insight to clients’ programs • Oversee execution, analysis… Show more Provide team members with solid perspective to integrate affiliation marketing programs within clients' business strategies. Responsible for the development, motivation and training of team members. My responsibilities were as follows: • Lead Key Account Managers and Account Managers • Allocate new accounts and tasks to team members • Monitor team performance and give guidance when needed • Provide strategic insight to clients’ programs • Oversee execution, analysis and optimization of affiliation marketing plans • Communicate with clients daily to ensure satisfaction • Review recommendations for ad and communication campaigns • Manage accounts’ financial aspects (budgets, contracts, fees etc.) • Report on activities and accounts Supervised Accounts: Grupo MÁSMÓVIL, Phone House, Vodafone, Simyo, Orange, Just Eat, Sky, Expedia, Rumbo, etc.

• Key Account Manager Telecommunications & Programmatic Sales

  • May 2015 - Oct 2016

  Madrid y alrededores, España Responsible of the affiliation program for Telecommunications industry in Spain, Portugal and Latam. Supervision and management across different types of media and formats. Programmatic sales manager for existing advertisers. Integrating programmatic tools to affiliation program covering from upper to lower conversion funnel. My responsibilities were as follows: • Developing and maintaining a strategised channel for local & international partners and coordinating with… Show more Responsible of the affiliation program for Telecommunications industry in Spain, Portugal and Latam. Supervision and management across different types of media and formats. Programmatic sales manager for existing advertisers. Integrating programmatic tools to affiliation program covering from upper to lower conversion funnel. My responsibilities were as follows: • Developing and maintaining a strategised channel for local & international partners and coordinating with others Key Account Managers in other global locations. • To enhance customer relationships managing and coordinating all activities between the network and the customer. To promote a full range of online marketing solutions relating to core business. • Create Sales Account plans which identify, quantify, and recommend a stragegy for sales action plans to address new business opportunities consistent with overall business strategy. • To employ available key sales staff to demonstrate efficient, focused and aligned execution. • Reporting to ensure best use of information, synergies and business predictability. • To work within individual targets, and execute alongside team objectives. • Understand and practise New Solution Sales Mechanism/Components. • Key Management Skills: Forecasting, funnel management, C-level engagement, ROI analysis, market penetration, planning, mapping, analysis, power based selling, negotiation and presentation skills. • Leadership, initiative, proactive and motivation within the team • Ensure handover and leverage correct organisational resource (Presales, Services & Channel) • Networking Event Management. • Obtain extensive industry hard skills knowledge • Provide Customer and market insight and feedback • Ensure Customer Satisfaction and brand integrity • Negotiate contracts and close agreements to maximize profits Managed accounts: Yoigo, Simyo, Másmóvil & Vodafone.

• Sales Account Manager Advertiser Telecommunications & Services

  • Apr 2014 - Apr 2015

  Madrid y alrededores, España Responsible of the affiliation program for Telecommunication & Services Industry in Spain, Portugal and Latam. My responsibilities were as follows: • Serve as the lead point of contact for all customer account management matters • Build and maintain strong, long-lasting client relationships • Negotiate contracts and close agreements to maximize profits • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors • Ensure the… Show more Responsible of the affiliation program for Telecommunication & Services Industry in Spain, Portugal and Latam. My responsibilities were as follows: • Serve as the lead point of contact for all customer account management matters • Build and maintain strong, long-lasting client relationships • Negotiate contracts and close agreements to maximize profits • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors • Ensure the timely and successful delivery of our solutions according to customer needs and objectives • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders • Develop new business with existing clients and/or identify areas of improvement to meet sales quotas • Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts) • Prepare reports on account status • Collaborate with sales team to identify and grow opportunities within territory • Assist with challenging client requests or issue escalations as needed Managed accounts: Yoigo, Simyo, Lowi, Orange, Amena, Másmóvil, Tuenti and Meetic ES&PT.



Fundación Universitat Jaume I-Empresa (FUE-UJI)

• Spain
• Higher Education
• 1 - 100 Employee

• INCREA Innovación, creatividad y desarrollo

  • Jan 2014 - Jun 2016

  Castellón, España Analysis and development of a start-up business together with a multidisciplinary team from the Jaume I University. Among the tasks: • Developing the business plan for new business ideas • Undertaking qualitative & quantitative research • Stablish KPIs and objectives to impact the target market • Create the brand, marketing and communication plan • Define target audience and behaviours to select message and channels • Setup reporting bases to monitor… Show more Analysis and development of a start-up business together with a multidisciplinary team from the Jaume I University. Among the tasks: • Developing the business plan for new business ideas • Undertaking qualitative & quantitative research • Stablish KPIs and objectives to impact the target market • Create the brand, marketing and communication plan • Define target audience and behaviours to select message and channels • Setup reporting bases to monitor outcomes • Regular meeting with professors Show less



Singular Media

• Digital Content Manager

  • Jun 2012 - Mar 2014

  Development of the commercial content for local clients. Sales account manager for channels such as Youtube, Facebook, Twitter, etc. Main tasks: • Develop content strategy aligned with short-term and long-term marketing targets • Collaborate with marketing and design teams to plan and develop site content, style and layout • Create and publish engaging content • Edit, proofread and improve writers’ posts • Liaise with content writers to ensure brand… Show more Development of the commercial content for local clients. Sales account manager for channels such as Youtube, Facebook, Twitter, etc. Main tasks: • Develop content strategy aligned with short-term and long-term marketing targets • Collaborate with marketing and design teams to plan and develop site content, style and layout • Create and publish engaging content • Edit, proofread and improve writers’ posts • Liaise with content writers to ensure brand consistency • Optimize content according to SEO • Use content management systems to analyze website traffic and users engagement metrics • Manage content distribution to online channels and social media platforms to increase brand awareness • Develop an editorial calendar and ensure content team is on board • Stay up-to-date with developments and generate new ideas to draw audience’s attention Show less



Lindsey + Asp

• United States
• Advertising Services
• 1 - 100 Employee

• Internship Online Sales Account Planning

  • Aug 2013 - Dec 2013

  Norman, Oklahoma Building brand strategies for real clients along United States at The Oklahoma University. Responsibilities involve: • Developing ideas and pinpointing business problems • Analysing and interpreting a variety of information • Commissioning external qualitative and quantitative research • Keeping up-to-date with cultural/social trends and customers’ views and attitudes • Undertaking qualitative research activities • Making presentations to clients and agency… Show more Building brand strategies for real clients along United States at The Oklahoma University. Responsibilities involve: • Developing ideas and pinpointing business problems • Analysing and interpreting a variety of information • Commissioning external qualitative and quantitative research • Keeping up-to-date with cultural/social trends and customers’ views and attitudes • Undertaking qualitative research activities • Making presentations to clients and agency staff • Evaluating campaign effectiveness • Analysing sales data Managed accounts: Southwest Airlines, Mary Kay, etc. Show less