Experience

Patients & Purpose

• United States
• Advertising Services
• 200 - 300 Employee

• Copy Supervisor

  • Oct 2021 - Present



VML

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • May 2019 - Jul 2020

  - Worked as exclusive Bilingual Copywriter for Pfizer and Walgreen brands. - Co-created AboutPneumonia.com website for Pfizer’s vaccine-hesitant target. - Acted as creative lead for the US Hispanic market in several of Walgreens campaigns, starting with trans-creations and through the whole production process. - Collaborated with Spanish copywriting for other brands in the agency such as Chevron, GMCVB, Cable & Wireless, Dell, among others. - Worked as exclusive Bilingual Copywriter for Pfizer and Walgreen brands. - Co-created AboutPneumonia.com website for Pfizer’s vaccine-hesitant target. - Acted as creative lead for the US Hispanic market in several of Walgreens campaigns, starting with trans-creations and through the whole production process. - Collaborated with Spanish copywriting for other brands in the agency such as Chevron, GMCVB, Cable & Wireless, Dell, among others.



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Freelance Bilingual Copywriter

  • Jun 2018 - Mar 2019

  - Worked on all Spanish copywriting for the Nissan brand. - Supervised all of Nissan’s Spanish radio and VO recordings for TV spots. - Trans-created all of Nissan’s campaigns and creative pieces to Spanish. - Worked on all Spanish copywriting for the Nissan brand. - Supervised all of Nissan’s Spanish radio and VO recordings for TV spots. - Trans-created all of Nissan’s campaigns and creative pieces to Spanish.



Alma

• United States
• Advertising Services
• 300 - 400 Employee

• Copywriter

  • Apr 2016 - Apr 2018

  - Worked on conceptualizing and copywriting of Spanish pieces for the Sprint brand. - Helped in trans-creation and translation of pieces for several other brands in the agency. - Acted as Creative Supervisor in video and audio productions for Sprint. - Developed creative pieces featuring Sprint partner brands: Apple, Samsung, LG, Netflix & Hulu. - Worked on conceptualizing and copywriting of Spanish pieces for the Sprint brand. - Helped in trans-creation and translation of pieces for several other brands in the agency. - Acted as Creative Supervisor in video and audio productions for Sprint. - Developed creative pieces featuring Sprint partner brands: Apple, Samsung, LG, Netflix & Hulu.



inmotion.tv

• United States
• Media Production

• Freelance Creative Director

  • Jan 2013 - Apr 2016

  - Developed Creative Strategies for clients in the US and abroad. - Worked on copywriting and Creative Direction of creative pieces for consumer brands and corporate clients: ATL & BTL advertising, corporate videos, event scripts. - Handled campaign-pitching to clients. - Developed Creative Strategies for clients in the US and abroad. - Worked on copywriting and Creative Direction of creative pieces for consumer brands and corporate clients: ATL & BTL advertising, corporate videos, event scripts. - Handled campaign-pitching to clients.



WOW MKTG

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Nov 2015 - Mar 2016

  - Worked on copywriting for several health brands and a variety of local brands: Navarro Pharmacy, Healthsun, Wellmax, Minute Clinic, CVS y Más, Headquarter Toyota, The Fair Miami. - Handled ATL & BTL. TV spots and corporate video clips. - Helped in the development of creative strategies and supervised video and audio productions. - Worked on copywriting for several health brands and a variety of local brands: Navarro Pharmacy, Healthsun, Wellmax, Minute Clinic, CVS y Más, Headquarter Toyota, The Fair Miami. - Handled ATL & BTL. TV spots and corporate video clips. - Helped in the development of creative strategies and supervised video and audio productions.



TracFone Wireless, Inc.

• United States
• Telecommunications
• 500 - 600 Employee

• Scriptwriter

  • Jun 2015 - Nov 2015

  - Worked on scriptwriting for different brands on the company’s electronic systems. - Mastered all brand voices and styles used for Tracfone and its other brands: Simple Mobile, Straight Talk, Net10, SafeLink, Total Wireless. - Worked on scriptwriting for different brands on the company’s electronic systems. - Mastered all brand voices and styles used for Tracfone and its other brands: Simple Mobile, Straight Talk, Net10, SafeLink, Total Wireless.



Universidad Casa Grande

• Ecuador
• Higher Education
• 100 - 200 Employee

• Director of the Social Communications and Advertising Undergraduate Studies

  • Mar 2011 - Nov 2012

  Academic and administrative direction of matters concerning students, schedules, teachers, planning, academic activities and events; students and parents counceling, etc. Professor for Social Communications and Advertising undergraduate studies at Universidad Casa Grande Subjects: Persuasive Copywriting II; Copywriting for Advertising II Professor for Audiovisual Communications and Multimedia undergraduate studies at Universidad Casa Grande Subjects: Scriptwriting II Academic and administrative direction of matters concerning students, schedules, teachers, planning, academic activities and events; students and parents counceling, etc. Professor for Social Communications and Advertising undergraduate studies at Universidad Casa Grande Subjects: Persuasive Copywriting II; Copywriting for Advertising II Professor for Audiovisual Communications and Multimedia undergraduate studies at Universidad Casa Grande Subjects: Scriptwriting II



Superintendencia de Bancos y Seguros

• Government Administration
• 200 - 300 Employee

• Marketing and Communications Coordinator

  • Jan 2009 - Aug 2010

  - Project management - Strategic planning of the Communications Department - Budget and suppliers management - Advertising institutional consultancy valuator - Communications strategies development - Creative strategies development, as well as creative pieces, such as commercial scripts and radio spots - Institutional events and press conference coordination - Supporting the head chief at institutional events - Project management - Strategic planning of the Communications Department - Budget and suppliers management - Advertising institutional consultancy valuator - Communications strategies development - Creative strategies development, as well as creative pieces, such as commercial scripts and radio spots - Institutional events and press conference coordination - Supporting the head chief at institutional events



Koenig & Partners

• Guayaquil - Ecuador

• Senior Copywriter

  • Apr 2007 - Jan 2008

  Creative writing: • TV commercials • Newspaper Ads • Magazine Ads • Magazine copy writing • Short story writing • Fashion show script Communication Strategy Development Creative writing: • TV commercials • Newspaper Ads • Magazine Ads • Magazine copy writing • Short story writing • Fashion show script Communication Strategy Development



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Copywriter

  • Oct 2005 - Apr 2007

  Creative writing: • TV commercials • Radio commercials • Newspaper Ads • Brochures • BTL creation • Institutional Video clips Communication Strategy Development Event Planning Advertising Production Coordination Creative writing: • TV commercials • Radio commercials • Newspaper Ads • Brochures • BTL creation • Institutional Video clips Communication Strategy Development Event Planning Advertising Production Coordination



Postdata Comunicación

• Guayaquil - Ecuador

• Copywriter/ Scriptwriter

  • Oct 2003 - Oct 2005

  Creative writing: • TV shows • TV commercials • Movie script • Newspaper Ads • Brochures • Institutional Video clips Communication Strategy Development Advertising & Video Production Coordination Creative writing: • TV shows • TV commercials • Movie script • Newspaper Ads • Brochures • Institutional Video clips Communication Strategy Development Advertising & Video Production Coordination