Experience

KEENFOLKS

• Spain
• Technology, Information and Media
• 1 - 100 Employee

• Global Digital Account Director

  • Oct 2022 - Present



OgilvyES

• Advertising Services
• 200 - 300 Employee

• Account Director

  • Jun 2019 - Oct 2022

  Management of global accounts: - Developing accounts by adopting a test and learn approach resulting in both revenue generation and improved account efficiencies. - On-boarding clients as part of centralization process, establishing and reviewing the existing account structure, resource management, ways of working and processes. - Manage client’s business and portfolio of products. - Find growth opportunities and formulate plans to exploit them and extend the business. - Develop integrated communication plans by partnering and leading cross-functional teams of experts (media, data, strategy, technology and creative). - Manage the creative process from ideation to production and delivery (film, print, OOH, digital, social media content, programmatic). - Develop integrated advertising plans to strategically amplify communication material (strategy, implementation, KPIs, reporting). - Measure performance of campaigns to draw learnings and continuously improve content & strategies. - Develop narrative and messaging to articulate brand’s positioning and value. - Use data and insights to guide strategy and implementation of communication plans. - Handle complex projects in a fast-pace environment, orchestrating numerous internal and external stakeholders, with a focus on building strong, collaborative, and trusted relationships. - Put clients first, interfacing regularly with all client levels and constantly hunt for solutions and big ideas that are innovative and relevant. - Nurture and inspire the growth and development of staff, managing 5 direct reports, building a development framework with regular reviews. Accounts: Volkswagen Group, Cinfa Laboratory, International Nut & Dried Fruit Council, Saba Car Park and Dufry Retail Group. Show less



14

• Spain
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Jan 2017 - May 2019

  Manage the development of communication campaign strategies and content, working integrally with all internal and external stakeholders, more specifically: - Lead the local launch of new car models for SEAT & CUPRA (brand positioning, audience definition, brand identity, content production and delivery). - Lead ongoing national campaigns to support car launches (creative ideation, activation & reporting, content production & delivery). - Strong international coordination with client and agency headquarters. - Lead 360 campaigns (brand platform definition, creative ideation, testing, content - film, print, website, digital, social, delivery). - Develop content strategies for both brands (content pillars, audiences, etc.) - Leverage behavioral science and data to develop creative solutions. - Own client’s budget to manage costs and deliverables as well as staffing resources. - Coach and manage a team of 5 people. Show less



LOLA MullenLowe

• Advertising Services
• 200 - 300 Employee

• • May 2016 - Dec 2016

  Account: SEAT, S.A.

• • Apr 2015 - May 2016

  Account: SEAT, S.A.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Global Account Executive

  • May 2010 - Apr 2015



GBfoods

• Spain
• Food and Beverage Services
• 700 & Above Employee

• Assistant Media Coordinator Spain

  • Jun 2009 - May 2010