Cristina Balbo

Client Director at Design Bridge and Partners
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • English Professional working proficiency
  • Spanish Limited working proficiency
  • Italian Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United Kingdom
    • Advertising Services
    • 400 - 500 Employee
    • Client Director
      • Sep 2022 - Present

      Clients: The Coca-Cola Company, Heineken, Wilton Brands, VMware, Project Management Institute

    • Senior Client Manager
      • Jan 2022 - Aug 2022

      Client: Reckitt Brands: Finish and Lysol

    • Client Manager
      • Jan 2021 - Dec 2021

      Client: Reckitt Brands: Finish and Lysol

    • United States
    • Design Services
    • 1 - 100 Employee
    • Strategic Client Manager & Business Development
      • Feb 2019 - Jan 2021

      – Oversee key global accounts – P&G, COTY, NESTLE, FERRERO – across packaging design, product innovation, brand strategies, and animation projects.– Cultivate close client relationships to establish NiCE as a creative partner and brand steward, ensuring a continual understanding of evolving business objectives.– Demonstrate strong leadership skills to guide a multi-disciplinary team of graphic, industrial, and retail designers delivering a holistic creative approach and ensuring on-time deliveries and on-budget project completions.– Lead cross category research projects to help clients better understand consumers and the evolution of society and culture.– Develop future-facing brand strategies at the heart of VIS-IDs, Architecture principles, and product innovation concepts.– Contribute to monthly client development plans to grow existing accounts and identify areas for new business.– Clients include Lenor, Gillette, Nespresso, Famous Amos, Hugo Boss, Burberry, Bottega Veneta, Calvin Klein, Tiffany & Co. Show less

    • Project Coordinator
      • Jan 2018 - Feb 2019

      Clients: The Hershey Company and The Coca-Cola CompanyHershey's Brands: Reese's, Kit Kat, barkTHINS, Take5, Almond Joy and Mounds, York, Heath, Warehouse Snacks. Coca-Cola's Brands: ZICO, Hansen's

    • United States
    • Marketing and Advertising
    • 1 - 100 Employee
    • Account Management Intern
      • May 2017 - Aug 2017

      • Worked in defining partnerships, sponsorships and marketing strategies for Audi of America. • Participated in the brand activation management at the Formula E, MLS All-Star Game, and AFI Fest. • Developed digital strategies to promote the Audi Player Index. • Managed detailed budgets to present to the Account Director. • Worked in defining partnerships, sponsorships and marketing strategies for Audi of America. • Participated in the brand activation management at the Formula E, MLS All-Star Game, and AFI Fest. • Developed digital strategies to promote the Audi Player Index. • Managed detailed budgets to present to the Account Director.

    • Marketing Intern
      • May 2016 - Aug 2016

      • Worked with Senior Category Managers to develop and improve the royalty income for key licensors (DreamWorks, Universal, Nickelodeon, DHX Brands) across agreed product categories. • Provided licensees (Mattel, Arena Swimwear, Müller) with information and creative guidance for the product development of Star Trek, Minions, and The Secret Life of Pets. • Participated in the event management of Oxfam’s charity project “Fashion Comics” at the Pitti Bimbo International Fair of childrenswear in collaboration with licensor Mercis and ten fashion designers. • Provided weekly and monthly reports on brand activities to both the sales team and licensees. • Created press releases for product launches and brand presentations for licensees and retailers. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Management Intern
      • Dec 2014 - Aug 2015

      • Participated in defining and coordinating digital strategies and media planning for four main clients. • Supported the Senior Account Manager in the development of three main project: 1.) “Vodafone 4G Amici” – Branded content digital campaign winner of five categories at the NC Digital Awards 2015 that reached 1.6M likes on Facebook. 2.) “Ferrari SF15-T” – Launch campaign for the new Formula One racing car. 3.) "Barilla Guarda Tu Stesso" – award-winning digital integrated campaign at the NC Digital Awards 2015 • Conducted extensive market research and benchmarking of client’s competitors. Show less

    • Italy
    • Media Production
    • 1 - 100 Employee
    • Account Management Intern
      • Sep 2014 - Nov 2014

      • Reported and supported the Senior Account Manager in daily activities. • Promoted brand awareness and product awareness to Milan's Luxury Hotels. • Conducted market research and benchmarking of the Free-Press Industry. • Reported and supported the Senior Account Manager in daily activities. • Promoted brand awareness and product awareness to Milan's Luxury Hotels. • Conducted market research and benchmarking of the Free-Press Industry.

Education

  • Columbia University in the City of New York
    Master of Science (MS), Brand Management
    2016 - 2017
  • UCLA Extension
    Brand Management, A
    2015 - 2016
  • Università Cattolica del Sacro Cuore
    Laurea in Lettere e Filosofia, Linguaggi dei media
    2012 - 2015
  • University of California, Los Angeles
    Social Networking and Media&Mind, 3.5
    2014 - 2014

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