Paid Media & Programmatic Lead

• Jan 2022 - Present

Head of Programmatic

• Jul 2021 - Dec 2021

Teacher at Curso Superior de Compra Programática y Management

• Mar 2019 - Present

Media Development Team Lead

• Jan 2021 - Jul 2021

Senior Programmatic Trader en Havas Programmatic HUB

• Nov 2017 - Dec 2020

- Biddable media trading across DSP’s among others: Appnexus, DBM, MediaMath, Amazon & more.- Development of the company's DSP structure: Ad Exchanges integration, PMP implementation and negotiation, troubleshooting...- Campaigns management: planning, setting, optimization, monitoring, reporting- Performance mobile/desktop campaigns optimization: CPM, CPC, CPA- Analysis with DCM, ComsCore, Sizmek.- Actively take part in new product testing and implementation- Develop of Audience targeting through our DMP- Continuous recommendation on ideas/strategies/tactics and formulation of campaigns insights and trends- Market Research and Competitor Analysis- Familiarity with Display (desktop/mobile) and Paid Social. Show less

Programmatic & RTB Trader

• May 2016 - Nov 2017

We are the programmatic experts for the Dentsu Aegis Network, specializing not only in programmatic buying, but also in the planning, analysis and activation of audience data. Main Responsibilities - Daily campaign pacing adjustments to deliver campaign budgets and ordered units - Daily campaign optimisation using BI (Business Intelligence) tools and excel based data analysis. - Analysis of top performing domains - Analysis with Datorama, ComsCore, Sizmek.. - Daily reporting updates - Ad hoc reporting requested - Familiarity with DSP like DBM, Mediamath, Tubemogul, Adform, Amazon DSP, Gemini, Magellan and use of another's in function of the campaigns - Develop an understating of A/B and split testing methodologies - Actively take part in new product testing and implementation - Use of DMP's as Turn or T1 for the creation of audience segments and later implementation in campaigns. Show less

Social Media Specialist - Implant at VivaKi

• Apr 2015 - Apr 2016

Whitin the agreement between ADTZ and VivaKi (Publicis Groupe) I work as an expert in Social networks, advising and managing the advertising in Facebook, Instagram and Twitter. - Managing, optimization, planning of campaings in Facebook, Instagram and Twitter. - Strategy and planning of campaigns. - Analytical prediction of cost and consumption. - Organization of campaigns. - Analytics of KPI's for subsequent decisions - Support and training. Whitin the agreement between ADTZ and VivaKi (Publicis Groupe) I work as an expert in Social networks, advising and managing the advertising in Facebook, Instagram and Twitter. - Managing, optimization, planning of campaings in Facebook, Instagram and Twitter. - Strategy and planning of campaigns. - Analytical prediction of cost and consumption. - Organization of campaigns. - Analytics of KPI's for subsequent decisions - Support and training.

Campaigns Technician at ADTZ

• Dec 2014 - Apr 2016

ADTZ is certified as a PMD of Facebook and Marketing Platform Partner of Twitter. The campaigns team is responsible for managing, planning and optimization of advertising compaigns in Facebook, Instagram and Twitter. - Strategy development - Analysis and reporting of campaigns - Support to international officee and internal team - Use of ADTZ tool (ADAM) as well as Facebook's and Twitter's tools, Power Editor and Twitter ads respectively. ADTZ is certified as a PMD of Facebook and Marketing Platform Partner of Twitter. The campaigns team is responsible for managing, planning and optimization of advertising compaigns in Facebook, Instagram and Twitter. - Strategy development - Analysis and reporting of campaigns - Support to international officee and internal team - Use of ADTZ tool (ADAM) as well as Facebook's and Twitter's tools, Power Editor and Twitter ads respectively.