Experience

Quattro Investimentos | AAI Credenciado à XP Investimentos

• Brazil
• Financial Services
• 1 - 100 Employee

• Head of Marketing

  • Feb 2021 - Present



Mind Concept | Smart Marketing

• Brazil
• Advertising Services

• Founder

  • May 2017 - Present

  Strategic and digital marketing consultant. Responsible for leading strategy implementation in digital transformation and marketing projects based on company global goals, development and management of digital campaign including social media, marketing automation and inbound marketing strategy. Product launch defining the phases and MVP of the project, analyzing its performance and how to improve it continuously and quickly. Growth Marketing strategy development and application focused on reaching and surpassing company results through data driven optimizations. E-commerce projects implementation and management with performance analysis, campaigns and partnerships management. Sales and marketing business models, value propositions development, pricing and channels strategies, segmentation strategies and review or creation of operational processes. Among other actions that contribute for company growth focused on results. Use of tools: Eloqua Oracle, Salesforce, Google Analytics, Dynamize, Magento, Asana and others.



Tegra Incorporadora

• Brazil
• Real Estate
• 700 & Above Employee

• Digital Transformation | MKT Automation Consultant

  • Jun 2019 - May 2020

  In charge of Data and Digital Marketing Analytics in the Digital Transformation cell at Tegra Incorporadora. Responsible for building the marketing automation engine throw Oracle Eloqua platform. Including lead generation and content strategies, creating personas based on market research and real data and present interactive reports using Power BI to the Tegra’s executive board, implementing a data-driven communication strategy for sales and marketing. In charge of Data and Digital Marketing Analytics in the Digital Transformation cell at Tegra Incorporadora. Responsible for building the marketing automation engine throw Oracle Eloqua platform. Including lead generation and content strategies, creating personas based on market research and real data and present interactive reports using Power BI to the Tegra’s executive board, implementing a data-driven communication strategy for sales and marketing.



Informa Markets Brasil

• Brazil
• Advertising Services
• 1 - 100 Employee

• Marketing and Product Manager

  • Feb 2018 - Nov 2018

  Manager responsible for the largest technology and telecommunications event in Latin America (B2B). Main activities: building and management of business and marketing plans identifying the appropriate channels and actions to market. Achieved an overcome of 27% in the marketing/sales goal with a 90% digital-focused campaign, working deeply to understand the market and customers behavior, interests and competitors throw researches, applying a data-driven strategy in all campaigns focused on identify market opportunities and campaigns improvement, managing and developing global strategic partnerships for strengthening the international brand awareness. Accountable for product life cycle and its recommendations to maintain market competitiveness and to achieve sustainable economic success working closely to a diverse group of partners including sales, financial, product development and others.



Ascential

• United Kingdom
• Information Services
• 700 & Above Employee

• Communication and Marketing Manager

  • Nov 2016 - Mar 2017

  Responsible for managing the promotion and market strategy of the largest education and technology event in Latin America, Bett Brasil Educar. Focused on developing global partnerships, online and offline campaigns, annual communication and marketing strategic plan, PR and digital marketing including inbound marketing, social media and mobile campaigns. Management of sales and marketing team consisting of commercial account executives, marketing analysts and interns. Immersion of 25 days in the company headquarters in London in January / 2017.



UBM Brazil

• Brazil
• Events Services
• 1 - 100 Employee

• Marketing and Product Coordinator

  • Oct 2013 - Nov 2016

  Responsible for three major products of the company, in addition to implementing and coordinating all internal marketing actions (endomarketing). Building and management the strategic marketing and communication plan for each product aligned to the company's strategic positioning, goals and Global business growth pillars. Management of all national and international communication demand. Experience in Direct Marketing, including the implementation of Business Intelligence projects. Branding and activation, new business management and product launches determining product life cycle implications and make recommendations to maintain market competitiveness to achieve sustainable economic success analyzing pricing strategy, defining the value proposition of the products and communicate it to sales team, responsible for developing the sales tools that support the selling process and increase sales force effectiveness. Implementation and management of digital projects involving: websites, social media and mobile platform monitoring by Google Analytics. Responsible for PNL management and analysis recommending the most appropriate investments for each product. Engagement with key customers by participating in marketing events and field visit working closely to sales department to identify the customer needs. Multidisciplinary team management. Global institutional marketing project leader connected to the London and the New York office headquarters. Worked for a week at the headquarter office in New York in June / 2015.



Victorinox

• Switzerland
• Manufacturing
• 700 & Above Employee

• Marketing Coordinator

  • Feb 2013 - Sep 2013

  Responsible for creating the portfolio strategic plan, including the promotional annual campaign calendar and marketing budget management for the company's nine product lines represented in Brazil, aligned to the goals and brand positioning strategies of each product line analyzing consumer segmentation, pricing and channels. Planning and management of the brand’s first e-commerce in Brazil, reaching an increase of 18% in sales volume, more than 20K new followers in social media and 10% brand awareness in six months. Online and off-line campaign management focusing on Social Media, Google and E-mail Marketing in addition to the management of all marketing department responsibilities such as PR, product launch events, fairs and promotional campaigns.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Analyst

  • Jul 2010 - Nov 2012

  Responsible for marketing department at Cordis, coronary and endovascular division. In charge of budget control, interface with advertising agencies and media service suppliers. Annual development of strategic and communication marketing plan. Strategies development and market performance monitoring for products launches. Interface with event organizers negotiating fair price-value local and abroad. Responsible for coordinating all services providers, promotional material and customer satisfaction survey. Monitoring the company’s compliance statements in order to lead the team and work in accordance with them.