Cristiane Duarte Werny

Especialista de Comunicação e Marketing at STARK BANK
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Native or bilingual proficiency
  • Espanhol Limited working proficiency

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Rodrigo Vieira

Tive o privilégio de ser par da Cris por mais de dez anos. Ela ingressou na então d&a e atual PROS dois anos após a mim, em 2006. Ao longo do tempo, minha admiração por ela só cresceu. Excelente profissional, a Cris é resiliente, empática, versátil, focada em metas e em resultados consistentes e, o mais importante, sabe liderar e valorizar pessoas. Nesta década em que trabalhamos juntos, vi a Cris assumir os mais diversos desafios. Tanto em posições quanto em diferentes unidades de negócio. Sempre com um sorriso e uma motivação inspiradores e aberta para o novo.

Bruna Gomes Mascarenhas

A Cris foi meu principal ponto de contato para temas de comunicação interna em duas empresas em que trabalhei e sempre foi um prazer enorme contar com ela. Criativa, confiável, rápida, um talento puro, além de ser uma pessoa com quem é muito fácil se relacionar.

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Credentials

  • EF SET English Certificate 78/100 (C2 Proficient)
    EF Standard English Test (EF SET)
    Aug, 2021
    - Nov, 2024
  • Marketing da Vida Real
    Perestroika
    May, 2021
    - Nov, 2024

Experience

  • STARK BANK
    • Brazil
    • Banking
    • 1 - 100 Employee
    • Especialista de Comunicação e Marketing
      • Jun 2022 - Present

      - Responsável pela área de comunicação e PR da fintech, respondendo diretamente à diretoria de Branding e Marketing - Criadora de conteúdos internos, de marketing, campanhas e social media - Responsável pela área de comunicação e PR da fintech, respondendo diretamente à diretoria de Branding e Marketing - Criadora de conteúdos internos, de marketing, campanhas e social media

  • UNV Online
    • Germany
    • Non-profit Organizations
    • 1 - 100 Employee
    • UNV Online Volunteer
      • Jun 2022 - Present

      - Content and translation for the UNDP Guinea Bissau Accelerator Lab - Content and translation for the UNDP Guinea Bissau Accelerator Lab

  • ESTADÃO
    • Brazil
    • Newspaper Publishing
    • 700 & Above Employee
    • Freelancer Reporter
      • Apr 2021 - May 2022

      - Special reporter at Estadão Blue Studio - female entrepreneurship and ESG articles. - Special reporter at Estadão Blue Studio - female entrepreneurship and ESG articles.

  • Loures
    • Brazil
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Communication Manager
      • Nov 2021 - Feb 2022

      - Manager of PR and Digital Content accounts. - Coordinator of the team in Brazil and Latin America, reporting directly to the director. - Press relations and crisis management. - Accounts attended in the education area, primarily: Fundação Estudar, Cloe, Pearson Brasil and Latam and Alicerce Educação. - Manager of PR and Digital Content accounts. - Coordinator of the team in Brazil and Latin America, reporting directly to the director. - Press relations and crisis management. - Accounts attended in the education area, primarily: Fundação Estudar, Cloe, Pearson Brasil and Latam and Alicerce Educação.

  • Lalamove
    • Hong Kong
    • Software Development
    • 700 & Above Employee
    • Content and Communications Specialist
      • Apr 2021 - Nov 2021

      - Responsible for the production, editing and review of content for drivers and users, in the app, webapp, website and email communication (activation and retention content, media campaigns, email marketing etc.). - Copywriter in marketing campaigns Brazil/Latam and internal communication. - Translator. - Coordinates agency actions (PR and marketing). - Responsible for the production, editing and review of content for drivers and users, in the app, webapp, website and email communication (activation and retention content, media campaigns, email marketing etc.). - Copywriter in marketing campaigns Brazil/Latam and internal communication. - Translator. - Coordinates agency actions (PR and marketing).

  • Instituto Conhecimento Liberta
    • Brazil
    • E-Learning Providers
    • 1 - 100 Employee
    • Executive producer
      • Aug 2020 - Mar 2021

      - Responsible for executive production and PR of YouTube channels by author Eduardo Moreira and Instituto Conhecimento Liberta. - Research, script, booking guests and monitoring of live broadcasts. - Responsible for executive production and PR of YouTube channels by author Eduardo Moreira and Instituto Conhecimento Liberta. - Research, script, booking guests and monitoring of live broadcasts.

  • Aladas
    • Brazil
    • E-Learning Providers
    • 1 - 100 Employee
    • Communication Director
      • Dec 2019 - Aug 2020

      - Creator and producer of content for the Aladas Movement - digital platform to encourage female entrepreneurship in startups. - General coordinator of projects and publications, working directly with mentors and the CEO. - Creator and producer of content for the Aladas Movement - digital platform to encourage female entrepreneurship in startups. - General coordinator of projects and publications, working directly with mentors and the CEO.

  • PROS | Creating People Relations
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Head of content
      • Jan 2014 - Dec 2019

      - Manager of team, suppliers and budgets, as well as service to all customers in the area, reporting directly to the company's CEO.- Director of content writing (digital and editorial) for internal and external communication.- Responsible for content of communication campaigns for clients such as Avon, Santander, Pepsico, BRF, Red Bull, BNP Paribas and Unilever.

    • Account Director
      • Jan 2006 - Dec 2013

      - Leader of communication teams with professionals in PR, internal communication, events, social media, content, digital marketing and performance.- Clients as Santander, BRF, BASF, Unilever, Walmart, Visa do Brasil and Avon.

  • Titans Group
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Partnerships manager
      • Sep 2015 - Jul 2016

      - Reporting directly to the CEO, team coordinator at a startup specialized in digital content for distance education. - Responsible for relationships with influencers and other stakeholders. - Reporting directly to the CEO, team coordinator at a startup specialized in digital content for distance education. - Responsible for relationships with influencers and other stakeholders.

  • GPA
    • Brazil
    • Retail
    • 700 & Above Employee
    • Copywriter
      • Jul 2004 - Dec 2005

      - Copywriter and ghost writer. - Copywriter and ghost writer.

  • Rede Mulher de Televisão
    • Copywriter
      • Mar 2003 - Jul 2004

      - Finance and economy content writer. - Finance and economy content writer.

  • Folha de S.Paulo
    • Brazil
    • Newspaper Publishing
    • 700 & Above Employee
    • Reporter
      • Apr 2000 - Feb 2002

      - Reporter and writer at Folha Group. - Reporter and writer at Folha Group.

Education

  • University of Sao Paulo - USP
    Master, Communication and Marketing
    2010 - 2012
  • Fundação Armando Alvares Penteado
    MBA post graduation, Finance and economy for journalists
    2004 - 2004
  • Universidade de São Paulo
    Bachelors, Portuguese languages, literature and linguistics
    2000 - 2004
  • Pontifícia Universidade Católica de São Paulo
    Bachelors, Journalism
    1996 - 1999

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