Cristiana Montenegro
Senior Partnership Manager at Hive.co- Claim this Profile
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Bio
Experience
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Hive.co
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Internet Publishing
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1 - 100 Employee
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Senior Partnership Manager
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May 2023 - Present
Canada • Own and execute the partnership growth strategy, identifying and prioritizing potential partners and key personnel within the live events industry, including event organizers, promoters, venues, and service providers • Continually evaluate and refine the partnership strategy based on performance metrics and industry trends • Oversee the partnership lifecycle, collaborating closely with cross-functional teams to ensure seamless partner onboarding and integration • Monitor and report… Show more • Own and execute the partnership growth strategy, identifying and prioritizing potential partners and key personnel within the live events industry, including event organizers, promoters, venues, and service providers • Continually evaluate and refine the partnership strategy based on performance metrics and industry trends • Oversee the partnership lifecycle, collaborating closely with cross-functional teams to ensure seamless partner onboarding and integration • Monitor and report on partnership performance metrics, taking proactive steps to address any issues, flag areas of improvement, and optimize revenue growth • Identify opportunities for account expansion within partner organizations • Develop and maintain a deep understanding of each partner's unique needs and objectives to inform tailored growth strategies • Collaborate with internal teams, including Product, Marketing, Sales, and Customer Success, to ensure alignment on partnership objectives and integration efforts • Share insights and feedback from partners to inform product development, marketing strategies, and customer success initiatives Show less
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Product Marketing Alliance
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United States
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Education
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100 - 200 Employee
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Insider Member
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Jun 2022 - Present
With access to multiple templates & frameworks, OnDemand presentations, and exclusive content, the Insider membership plan gives a glimpse into PMA's ever-growing bank of industry-standard resources.
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Alyce
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United States
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Software Development
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1 - 100 Employee
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Senior Product Marketing Manager
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Jun 2022 - Present
Boston, Massachusetts, United States • Responsible for competitive intelligence gathering and analysis • Owned product launches, campaigns, and content development from start to finish including key content pieces • Creation and implementation of critical enablement content featuring positioning, messaging, and customer and sales-facing assets in multiples mediums • Development of an organized repository of resources for the entire GTM organization • Built and managed steering committee – including representation… Show more • Responsible for competitive intelligence gathering and analysis • Owned product launches, campaigns, and content development from start to finish including key content pieces • Creation and implementation of critical enablement content featuring positioning, messaging, and customer and sales-facing assets in multiples mediums • Development of an organized repository of resources for the entire GTM organization • Built and managed steering committee – including representation from Executive Leadership, Marketing, Sales, C/S and Product Show less
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Vidyard
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Canada
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Online Audio and Video Media
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200 - 300 Employee
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Strategic Partnership Manager
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Nov 2021 - Apr 2022
Managua, Nicaragua • Evaluate effectivity of partner relationships and engagements in delivering positive ROI • Lead the strategy, sales and integrations for our key technology partners and 25+ technology partners in portfolio • Development and creation of product marketing and enablement content such as case studies, blog posts, sales videos, value propositions, and new product releases • Be the central point of contact and advocacy at Vidyard, orchestrating the partner engagements across… Show more • Evaluate effectivity of partner relationships and engagements in delivering positive ROI • Lead the strategy, sales and integrations for our key technology partners and 25+ technology partners in portfolio • Development and creation of product marketing and enablement content such as case studies, blog posts, sales videos, value propositions, and new product releases • Be the central point of contact and advocacy at Vidyard, orchestrating the partner engagements across the various departments: product, content, marketing, and sales • Identify new opportunities for quality, high ROI engagements with partners whether in marketing opportunities, sales enablement, referrals, or creating custom programs for partnership
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Partnership Manager
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Sep 2020 - Apr 2022
Kitchener, Ontario, Canada • Structure and negotiate strategic partnerships with agencies • Recruit, build and manage a portfolio of 50+ agency partners to generate sales opportunities while working closely with cross-functional teams such as marketing, product, sales, and customer success • Develop a GTM strategy and demand generation co-marketing activities with partners • Clearly articulate Vidyard's features, benefits, and use cases and how they are best used within partner workflows for their… Show more • Structure and negotiate strategic partnerships with agencies • Recruit, build and manage a portfolio of 50+ agency partners to generate sales opportunities while working closely with cross-functional teams such as marketing, product, sales, and customer success • Develop a GTM strategy and demand generation co-marketing activities with partners • Clearly articulate Vidyard's features, benefits, and use cases and how they are best used within partner workflows for their clients
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Senior Business Development Representative
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May 2019 - Sep 2020
Kitchener, Canada Area Pipeline development for enterprise B2B companies through cold calling, video emails and multi-channel social touches — I'm obsessed with video! The online landscape is constantly evolving and the way people consume online content today is quite different to what it was 10 years ago. Let's discuss how understanding the performance of your video assets can help solve complex issues while driving pipeline & revenue growth.
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Coach
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Sales Representative
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Aug 2018 - Jul 2019
I maintain high and positive energy on sales floor while delivering a warm, and elevated experience to clients through extensively product knowledge and brand history. I am consistently listed as top sales per hour, top add-ons per transaction, and highest units per transaction each month on our monthly productivity report. Also, I am rated a perfect 10 out 10 score on Medallia (customer feedback platform)!
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Nordia Inc.
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Canada
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Consumer Services
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700 & Above Employee
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Customer Retention Manager
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Sep 2015 - Aug 2016
Kitchener, Canada Area I worked with consumer/business/corporate accounts when they were unsatisfied with their services, and would retain customers for Bell Canada through a superior grasp of individual customer/business needs and inbound retention strategies.
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President
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Jan 2014 - Aug 2016
I kept up-to-date contact details of all 400+ members of the organization and acted as signatory for the Club (legal and financial purposes). I was the designated keynote speaker for all events and meetings within the LASA organization; in addition, I chaired Committee meetings to ensure that they ran efficiently and effectively. Furthermore, I worked with the executive team to manage any paid employees of the Club including recruitment, retention, salary and performance reviews. Lastly, I… Show more I kept up-to-date contact details of all 400+ members of the organization and acted as signatory for the Club (legal and financial purposes). I was the designated keynote speaker for all events and meetings within the LASA organization; in addition, I chaired Committee meetings to ensure that they ran efficiently and effectively. Furthermore, I worked with the executive team to manage any paid employees of the Club including recruitment, retention, salary and performance reviews. Lastly, I coordinated the development of partnerships with sponsors, funding agencies, local and state government, shared facility users and organizations to execute events.
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Event Coordinator
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Sep 2013 - Jan 2014
I was responsible for organizing LASA events, including filling the event forms and contacting the Clubs Manager. In addition, I was responsible for decorations, theme, and creating an outline for any event proceedings. Lastly, I was responsible for documenting events and activities initiated or undertaken by LASA.
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Urban Barn
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Canada
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Retail
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200 - 300 Employee
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Interior Design Consultant
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Sep 2014 - May 2015
Canada I provided assistance with overseeing daily retail activities; customer acquisition, visual merchandising, in-store consultations and collaborated with clients in selection of furniture and home décor pieces. I helped customers reach a desired design through a set budget. In addition, I participated in the "Blanket The Country" campaign and personally dropped off the blankets to the local homeless shelter.
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Rogers Communications
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Canada
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Telecommunications
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700 & Above Employee
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Sales Representative
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Jun 2011 - May 2013
Kitchener, Canada Area I created and implemented sales and marketing campaigns in order to increase business growth and brand recognition, cultivated solid sales and business relationships with customers to maintain high level of retention. In addition, I was recognized as Salesperson of the Month multiple times.
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Education
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University of Waterloo
Bachelor of Arts (B.A.), Political Science and Government -
University of Toronto
Associate’s Degree, Digital Communication and Media/Multimedia -
Nicaraguan Christian Academy
High School Diploma, Honors Secondary Diploma Program