Experience

BSH Italia

• Italy
• Manufacturing
• 1 - 100 Employee

• Head of Business Development, Sales Steering & SellOut

  • Jan 2018 - Present

  Strategy Commercial Planning Sell Out Management Sales Analyses, Tools & Capabilities Building Sales Transformation International Project Management Strategy Commercial Planning Sell Out Management Sales Analyses, Tools & Capabilities Building Sales Transformation International Project Management



Whirlpool EMEA

• Trade Investment & Commercial Policy Manager, Commercial Centre of Excellence

  • Sep 2015 - Dec 2017

  Pricing and Commercial Policy Trade Investment optimization Go to Market Strategy Trade Marketing Planning Integrated Commercial Planning Pricing and Commercial Policy Trade Investment optimization Go to Market Strategy Trade Marketing Planning Integrated Commercial Planning



Indesit Company

• Manufacturing
• 700 & Above Employee

• Group Marketing Business Planner

  • Nov 2013 - Sep 2015

  Marketing & Business strategy, Business case validation for new products/platform development projects, KPIs monitoring and preventive/corrective action, Competitiveness/product gaps identification and action plan, Price/Mix/Volumes management, Pricing,Transfer Price Policy

• Regional Trade Marketing Manager, East Europe

  • Jul 2010 - Oct 2013

  Coordination of all marketing activities for Poland, Ukraine, Czech & Slovak, Romania, Hungary(Marketing strategy, Budgeting and Forecasting,Marketing Mix optimization, Commercial Policy review, Profitability Monitoring, Product Matrix & positioning review, Communication)

• Marketing Specialist North Europe and Switzerland

  • May 2007 - Jun 2010

  Product Range Definition & Pricing, Market Analysis,Trade marketing, Budgeting and Forecasting, Communication (BTL&Promo)Commercial negotiation & commercial policy review

• Marketing Trainee - Service department

  • Oct 2006 - Apr 2007

  Special project on a new business development case (SDA)



Pitti Italian Home Decoration s.r.l, Moscow, Russia

• Sales & Marketing Department

  • May 2004 - Jan 2006

  Liaison between Italian headquarter and Moscow representative office, coordination of sales & marketing with a focus to Moscow area customers (furniture showrooms & Kitchen specialists) Liaison between Italian headquarter and Moscow representative office, coordination of sales & marketing with a focus to Moscow area customers (furniture showrooms & Kitchen specialists)