Cristiana Afonso
Product Owner at Critical TechWorks- Claim this Profile
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Bio
Experience
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Critical TechWorks
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Portugal
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IT Services and IT Consulting
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700 & Above Employee
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Product Owner
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Jan 2022 - Present
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E-goi
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Portugal
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Software Development
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100 - 200 Employee
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Senior Account & Project Manager
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Oct 2019 - Dec 2021
Account and project management, including: – E-commerce and marketing automation projects – Artificial Intelligence projects focused on product recommendations, client lifetime value and predictive anti-churn – Customer Data Platform projects Account and project management, including: – E-commerce and marketing automation projects – Artificial Intelligence projects focused on product recommendations, client lifetime value and predictive anti-churn – Customer Data Platform projects
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BySide
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Portugal
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Software Development
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1 - 100 Employee
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Senior Account Manager
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Nov 2017 - Oct 2019
Digital Marketing Management, project management, definition of new lead activation strategies: - Be the point of communication and coordination between technical teams to develop new projects and products; - Helping customers achieve their online conversion goals; - Strengthen the relationship with customers; - Identify and promote upselling and cross-selling opportunities, according to customer needs. Top accounts: MEO Altice, Continente Online (SONAE MC), IKEA Global Digital Marketing Management, project management, definition of new lead activation strategies: - Be the point of communication and coordination between technical teams to develop new projects and products; - Helping customers achieve their online conversion goals; - Strengthen the relationship with customers; - Identify and promote upselling and cross-selling opportunities, according to customer needs. Top accounts: MEO Altice, Continente Online (SONAE MC), IKEA Global
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ANO Software
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Portugal
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IT Services and IT Consulting
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1 - 100 Employee
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Account Manager
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Apr 2016 - Nov 2017
Product marketing; development of new strategies, promotion and dissemination tools; account management and customer acquisition strategy. Product marketing; development of new strategies, promotion and dissemination tools; account management and customer acquisition strategy.
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Ordem dos Engenheiros - Região Norte (OERN)
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Portugal
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Communications Manager
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May 2015 - Apr 2016
Marketing and communication for the northern part of the country; definition of new strategies; coordination of the institutional magazine; internal and external communication; press and media relations and event organization. Marketing and communication for the northern part of the country; definition of new strategies; coordination of the institutional magazine; internal and external communication; press and media relations and event organization.
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BOOMER
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Portugal
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2014 - Apr 2015
Project management; press and media relations; social media management; copywriting and customer acquisition strategy. Project management; press and media relations; social media management; copywriting and customer acquisition strategy.
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SEA LIFE Porto
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Porto e Região, Portugal
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Marketing and Communication Assistant
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Aug 2013 - Jul 2014
Marketing and communication assistantance; marketing campaigns; event organization; press and media relations; social media management; copywriting and development of institutional partnerships. Marketing and communication assistantance; marketing campaigns; event organization; press and media relations; social media management; copywriting and development of institutional partnerships.
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Central de Informação
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Portugal
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Public Relations and Communications Services
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1 - 100 Employee
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Press Officer
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Jul 2011 - Sep 2012
Press and media relations; account management for Guimarães 2012 – European Capital of Culture; Travelport; Kaizen Institute Portugal; Imperial; RAR Imobiliária; Wipro; Vila do Conde The Style Outlets. Press and media relations; account management for Guimarães 2012 – European Capital of Culture; Travelport; Kaizen Institute Portugal; Imperial; RAR Imobiliária; Wipro; Vila do Conde The Style Outlets.
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Centro Hospitalar do Nordeste, EPE
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Portugal
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Hospitals and Health Care
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1 - 100 Employee
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Marketing and Communications Manager
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Feb 2010 - Jun 2011
Marketing and communication; event organization; press and media relations; social media management; copywriting and development of institutional partnerships. Marketing and communication; event organization; press and media relations; social media management; copywriting and development of institutional partnerships.
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Rádio TSF
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Bragança e Região, Portugal
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Journalist
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Aug 2009 - Jan 2010
News and information. News and information.
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Education
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Universidade do Porto
POST-GRADUATION IN HISTORY AND INTERNATIONAL RELATIONS, International Relations -
Universidade do Porto
FIRST DEGREE IN COMMUNICATION SCIENCES – MAJOR IN JOURNALISM, Communication Sciences