Experience

Agro-EST Muntenia

• Romania
• Chemical Manufacturing
• 1 - 100 Employee

• Regional Sales Director

  • Jan 2020 - Present



Naturevo S.R.L.

• France
• Real Estate

• Market Development Manager

  • Jan 2018 - Jan 2020

  NATUREVO is a Romanian company with 20 years of experience on the local market of agribusiness that sells seeds, fertilizers and plant protection products. The company improves its portfolio every year, each product being carefully tested and selected so that it is fully adapted to the agricultural and pedoclimatic conditions in Romania.In addition, NATUREVO supports Romanian farmers targeting profitable crops through valuable technical advice and recommendations provided by dedicated and committed sales representatives. Responsibilities:Providing support and involvement in agricultural sales, organizing and sustaining promotional events for farmers and distributors (symposiums, field-days)Extending distribution throughout the country.Signing contracts with Zonal Distributors and organizing training sessions with their sales teams.Conception work; Market analysis through market research, interviews; Identification of target groups; Price-analyses; Design of marketing plans; Design of communication strategy (internal and external) including definition of objectives, approaches, activities (action plans), and key messages; Cost Plans; Time frames; Profitability calculations; Implementation work; Contact with agencies and other service units; Control of the promotion material production (informative and promotion items); Marketing and sales activities; Initiation of feedback mechanisms.



Biocrop

• Romania
• Farming
• 1 - 100 Employee

• National Sales Manager

  • May 2013 - Jan 2018

  BIOCROP is a Romanian company with 10 years of experience on the local market of agribusiness that sells seeds, varieties and hybrids, characterized by genetic potential for large productions, resistance to the main factors of stress, productivity, stability and plasticity. The company improves its portfolio every year, each variety and hybrid being carefully tested and selected so that it is fully adapted to the agricultural and pedoclimatic conditions in Romania.In addition, BIOCROP supports Romanian farmers targeting profitable crops through valuable technical advice and recommendations provided by dedicated and committed sales representatives.Responsibilities: Providing support and involvement in agricultural sales, organizing and sustaining promotional events for farmers and distributors (symposiums, field-days)Extending distribution throughout the country.Signing contracts with National Distributors and organizing training sessions with their sales teams.Conception work; Market analysis through market research, interviews; Identification of target groups; Price-analyses; Design of marketing plans; Design of communication strategy (internal and external) including definition of objectives, approaches, activities (action plans), and key messages; Cost Plans; Time frames; Profitability calculations; Implementation work; Contact with agencies and other service units; Control of the promotion material production (informative and promotion items); Marketing and sales activities; Initiation of feedback mechanisms.



ATAC 2000 IMPEX SRL

• Sales Director

  • Dec 2011 - Apr 2013

  ATAC 2000 IMPEX is a Romanian company, distributing international brands, such as: Pepsi, Lays, Don Café, Stella Artois, Becks, etc. Responsibilities: Coordinating and supervising the sales team;Providing support and involvement in solving all communication problems between management and sales team;Producing monthly, semi-annual and annual reports to management on the results of the sales team coordinated by me;Managing budget for promotions and implementing all marketing actions;Improving, maintaining and loyalty of the client portfolio through a continuous communication process;Analyzing customer needs, identifying potential problems and solving them;Increasing sales; increasing number of clients; concluding distribution contracts with other manufacturers.



AutoCora Grup SRL

• Warehousing and Storage
• 1 - 100 Employee

• Sales & Marketing Manager

  • May 2009 - Nov 2011

  AUTOCORA GRUP is a Romanian company - importer and distributer for spare parts and accessories for agriculture machineries for brands such as: John Deere, Class, Fendt, New Holland, Case, etc.Responsibilities: Promoting new brands on the market, implementing new marketing strategies, ending partnerships with various distributors and resellers across the country.Successfully managing the entrance of the above-mentioned brands on the Romanian market within four months and to increasing sales by 150%, from 10000 euros to 25000 euros / month.Coordinating and training the sales team; Identify new opportunities through continuous market research; Design and conduct various events to promote products in order to support the marketing strategy.Coordinating and harmonizing objectives with the available resources; Preparing operative programs and resources (quarterly and monthly) and updating them according with the achievements; Making proposals on employment, promotion and dismissal of staff and project coordination; Communicating and coordinating/solving the conflict resolution and requests of the team members, maintaining close contact with clients and ensuring an optimal framework for maintaining good relations between sales team and clients.Developing and maintaining a portfolio of clients, Implementing and developing marketing and communication strategy; Conducting and coordinating strategy and ensure the fulfillment of agreed profit.



Commod Stil SRL

• Sales & Marketing manager

  • Jun 2005 - Apr 2009

  COMMOD STIL IMPEX is a Romanian company, importer and distributer national and international brands.Responsibilities: Coordinating and supervising the sales team; Providing support and involvement in solving all communication problems between management and sales team; Producing monthly, semi-annual and annual reports to management on the results of the sales team coordinated by me;Market prospecting and identification of sub-distributors in other counties; Managing budget for promotions and implementing all marketing actions; Improving, maintaining and loyalty of the client portfolio through a continuous communication process; Analyzing customer needs, identifying potential problems and solving them; Increasing sales by up to 100%; increasing number of clients; Creating a network of sub-distributors at 6 counties and coordinating a team of 5 commercial agents; Consecutive accomplishment of the target and overcoming it after the first year of activity in the company; Promoting and selling products from the portfolio of companies and regularly collecting their value; monthly, semi-annual and annual reports to the sales manager on the results obtained; market prospecting and identification of potential customers; improving, maintaining and loyalty of the client portfolio through a continuous communication process; analyzing customer needs, identifying potential problems and solving them; Continuous goal fulfillment and sales up to 100%;



SC Legato SRL

• Area Sales Manager

  • May 2002 - May 2005

  LEGATO is a Romanian company national and international brands distributer.Responsibilities: Promoting and selling products from the portfolio of companies and regularly collecting their value; monthly, semi-annual and annual reports to the sales manager on the results obtained;market prospecting and identification of potential customers; improving, maintaining and loyalty of the client portfolio through a continuous communication process; analyzing customer needs, identifying potential problems and solving them; Continuous goal fulfillment and sales up to 100%;



SC GALIC PROD SRL

• Sales Representative

  • Nov 1998 - Apr 2002

  GALIC PROD is a Romanian company national and international brands distributer.Responsibilities: Promoting and selling products from the portfolio of companies and regularly collecting their value; monthly, semi-annual and annual reports to the sales manager on the results obtained;market prospecting and identification of potential customers; improving, maintaining and loyalty of the client portfolio through a continuous communication process; analyzing customer needs, identifying potential problems and solving them; Continuous goal fulfillment and sales up to 100%;