Digital Marketing Specialist

• Jul 2021 - Present

Principal

• Oct 2010 - Present

Independent Consultant specializing in graphic design, email marketing and reporting, and web design, App User Interface Design and SEO. Clients include a publicly-traded media corporation, several industrial sales companies, medical practices, a textile manufacturer, an international trade show organizer, small business owners and other marketing firms. For other clients I manage email campaigns by installing the code, testing and Web Analytics. Web Design for small businesses and organizations Content Management for several clients SEO advise and implementation Email marketing using Lyris, Silverpop, MailChimp and Constant Contact Ad design and banner ads Print and electronic design work for an international trade fair organization. Complied with very stict corporate design standards. Social Media advice, content and implementation Print design for an Etsy retailer who has been featured on national magazines and television shows. Software used: Adobe Creative Cloud, Photoshop, Illustrator, Dreamweaver, Lyris, WordPress, HTML, Tweet- Deck,Vimeo, Flickr, Picasa, Google Analytics, Web Trends, Dropbox, YouSendIt, Drupal, Silverpop, GoToMeeting, Constant Contact, Joomla, WIX, MailChimp, InVision, Sketch, Zeplin Show less

Marketing Manager

• Feb 2021 - Jul 2021

Marketing Coordinator

• Jul 2020 - Feb 2021

Marketing Specialist

• Sep 2013 - Dec 2014

• Web design and maintenance • Digital and print design of ads, trade show displays, brochures, other collateral while complying with corporate design standards. • Email marketing campaigns using Constant Contact • Coordination of over 30 trade shows per year • Event planning sales rep meetings and activities, including some in Germany • Responsible for social media • Work closely with colleagues in Germany, Brazil, and Chile on various marketing events • Software used: Mac and PC, Adobe Creative Suite 5, Photoshop, Illustrator, Dreamweaver, InDesign, Quark, Hootsuite, Navision, PHP, HTML, CSS, Google Analytics, Dropbox, GoToMeeting, MicroSoft Office, Microsoft CRM, Filezilla, Final Cut Pro Show less

Marketing Coordinator

• Sep 2001 - Oct 2010

Web Design Brainstormed with management team to define user experience, content and navigation of firm website for several versions over 9 years. Designed several versions of the website using progressively sophisticated methods: from FrontPage, to Dreamweaver (CSS) to a Content Management System on WordPress Software used: Frontpage, Dreamweaver, WordPress, HTML, CSS, TweetDeck, Vimeo, Flickr, Picasa, Google Analytics, Web Trends Print Design Responsible for many generations of: ad design, trade show booth design, brochure design including creating content for partner bios and all practice group profiles. Worked closely with Marketing Director, presenting several mock-ups, collaborating to arrive at the final version. Ads I created were featured in magazines such as Georgia Trend, Atlanta Business Chronicle, Birmingham Business Chronicle, and various trade publications. Our trade show booths were featured at many events around the Southeast throughout the year, as well as college recruiting events. Softwares used: Photoshop CS4, QuarkXPress, Illustrator, Publisher. General Marketing duties for mid-sized regional accounting and auditing firm: selecting and ordering promotional items while staying within budget; designing and maintaining databases for quarterly newsletters, farming and qualifying prospects, Holiday Cards and gifts; Special events coordination and strategy, including seminars, speaking engagements, tradeshows and receptions, trade show attendance and planning; planning and presenting at company-wide retreats Worked closely with practice group partners as editor of monthly newsletter, responsible for layout and distribution Respond to requests for proposals Wrote and distributed press releases Recruiting and interviewing Photography for firm special events Show less

Marketing Coordinator

• Jun 2000 - Sep 2001

In-branch marketing coordinator providing graphic, creative and data support for over 100 agents in top Branch of Buckhead offices; heavy graphic design and billing. Created individual websites for several agents. Provided monthly sales figures and compiled reports for agents. In-branch marketing coordinator providing graphic, creative and data support for over 100 agents in top Branch of Buckhead offices; heavy graphic design and billing. Created individual websites for several agents. Provided monthly sales figures and compiled reports for agents.

Marketing Coordinator

• Jun 1998 - Jun 2000

Graphic Design: Design of all proposals and any graphics within the proposal; design and assist in editing trade organization bimonthly newsletter; design all invitations for entertainment events; design of all promotional items Marketing: Assisted in generating work for the company by coordination of marketing materials for production of proposals; implemented new software for completing proposals to government and municipal utilities, oversaw temporary workers who entered data; event coordination for trade shows and entertaining clients. Show less