Experience

UPtv

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sr. Director of Content Strategy and Planning

  • Jul 2017 - Present

  • Develops network strategy and long-range planning towards goals of driving revenue, ratings and building viewer awareness and loyalty. • Responsible for evaluation of domestic and international content for acquisition across 2 linear networks and one SVOD network, determining the best possible acquisitions considering all strategic and ratings goals, program schedule needs, digital or multiplex needs, network branding and available amortization. • Evaluate scripts for potential premiere movie acquisition and work closely with producers on every phase of the movie from basic script notes to rough cut to final product. • Conceptualized and executed award-winning Gilmore the Merrier strategy, now in its fifth year. • Maintain strong relationships with content owners and distributors to ensure UP gets first/early choice to acquire all brand-appropriate programming. Represent the network to other outside organizations and maintain partnerships. • Oversees the development of monthly schedules and supervises grid releases making sure the schedule and any changes are communicated in a timely manner. Updates all long, mid and short-range schedules, plans and grids. • Maintains inventory of all owned and licensed content available for linear and non-linear platforms. • Fully leverage all programming inventory and determine additional opportunities to strengthen the network. • Manage team to create and conceptualize schedules, stunts and other initiatives to drive ratings. • Collaborate across various departments including Research, Finance, Original Production and Sales to maximize the information flow to and from Programming. • Monitor trends in the business to maintain awareness of industry changes, new technologies and competitive evolution. Show less



UP

• Atlanta, GA

• Sr manager, Program Planning and Scheduling

  • Jan 2012 - Jul 2017

  • • Successfully guided UP programming through a branding shift aimed at a younger demographic. • Lead a project team who assessed branding and direction. Team reported to president and CEO of the company and presented findings to senior leadership team. • Steered a multi-platform taskforce that increased VOD views by 84% within the first month. • Created and implemented strategic annual scheduling plan in coordination with Sales, Marketing, Original Productions and Digital to maximize Upfront performance. Show less



Cartoon Network and Turner South

• Atlanta, Ga

• Programming Manager

  • Aug 2001 - Jan 2012

  • Implemented new scheduling strategy for VOD that helped to grow number of views by 164% in its first year. • Created schedules and programming plans for all platforms. Managed staff on schedule production. • Conceived and created brand-specific stunts across multiple platforms and cable providers. • Successfully launched TV Everywhere for Cartoon Network and managed strategy and programming. • Worked closely with the New Media group on emerging platforms and other new businesses, including discussing new web design with the online design team and coordinating with Network Operations on content rollout. • Developed the relationship between Cartoon Network and Delta Video-on-Demand services to initiate a sampling strategy on In-Flight services. Show less