Regional Marketing Manager

• Jun 2022 - Present

Marketing & Communications Manager

• Jun 2018 - Jun 2022

Con-Serv is a wholesaler specialising in the design, manufacture and supply of bathroom healthcare products. The Con-Serv range consists of approximately 2,500 bathroom products including their Safe-Assist range of grab rails, anti-ligature, bariatric and antimicrobial bathroom fixtures. Answering directly to the CEO, I am responsible for developing, implementing and evaluating the Con-Serv brand, marketing strategy and national campaigns ensuring that all marketing promotional and positioning activities complement Con-Serv’s organisational objectives. Key Responsibilities • Development and implementation Con-Serv’s National Marketing Plan • Development and implementation Con-Serv’s Digital Marketing Strategy • Content development across all mediums (traditional and digital) • Team development, including creating and presenting internal and external training programs • Ongoing web management and maintenance • Campaign management and execution • Brand development and management • Internal and external communications including Media Release, Departmental Procedures, White Papers, Product Specification and Fact Sheets, Brochures, Installation Instructions, Blogs, Product Updates and News Articles • Graphic design across all mediums (print and digital) • Support and management of Con-Serv’s offshore design team consisting on two graphic designers and 3D product renderers (This is a shared resource across Con-Serv’s Marketing, Engineering and Production Departments.) • Sales support including development of presentations, support material and event management • Communications and negotiations with external suppliers including web developers, printers, digital marketers, publications, packaging, event management teams and industry bodies e.g., Master Plumbers Associations and Architect Associations

Marketing, Promotions and Loyalty Program Manager

• Jun 2016 - Jun 2018

My key responsibilities were to develop and implement a National Promotional Calendar aligning marketing activities with industry buying patterns through traditional and online mediums including digital, social media, direct mail, letter box distribution, press/magazine advertising, point-of-sale material, benefit propositions and industry related trade events. During my first year I introduced a customer loyalty program and successfully grew program membership to over 10,000 customers. In the first 12 months of operation, members average spend increased by +8% (YoY sales) and I had created a new revenue stream, invoicing over $30K per month in cooperative advertising fees. Launch activities included the development of a stand alone website, intranet pages, staff training, creation of corporate collateral, POS material and brand identity. In addition to this, I developed the programs strategic marketing plan targeting new customers, low and infrequent spenders and incorporated sales incentives to increase share-of-wallet and support Tradelink’s value add proposition for new business and tenders.

Marketing Manager

• Dec 2010 - Jun 2016

Reporting to the Company Director, my key accountabilities were to develop and implement the annual marketing plan which consisted of corporate collateral, event planning, supplier negotiations, sales and post campaign analysis, providing industry and customer insights and execution of monthly promotions supported by print, email and web campaigns. Reporting to the Company Director, my key accountabilities were to develop and implement the annual marketing plan which consisted of corporate collateral, event planning, supplier negotiations, sales and post campaign analysis, providing industry and customer insights and execution of monthly promotions supported by print, email and web campaigns.

Marketing Manager

• Sep 2008 - Dec 2010

I was responsible for planning and implementing all marketing initiatives throughout the organisation. With a market share of 19% (during my tenure) I worked closely with the sales team to develop local and national marketing activities which included advertising, public relations, event management and product research. I was responsible for planning and implementing all marketing initiatives throughout the organisation. With a market share of 19% (during my tenure) I worked closely with the sales team to develop local and national marketing activities which included advertising, public relations, event management and product research.

Local Marketing Manager

• Mar 2008 - Sep 2008

As the Local Area Marketing Manager I was responsible for implementing nationally set marketing strategies and seizing local opportunities. Working with a team of over 250 staff, this was a hands-on-role that involved liaising with a variety of advertising agencies, printers, media buyers and photographers. As the Local Area Marketing Manager I was responsible for implementing nationally set marketing strategies and seizing local opportunities. Working with a team of over 250 staff, this was a hands-on-role that involved liaising with a variety of advertising agencies, printers, media buyers and photographers.

Marketing Manager

• Jan 2003 - Mar 2008

As Marketing Manager I was responsible for planning, development and implementation of the organisation’s advertising and activity plan which formed the basis of supplier co-operative advertising support and group members’ sign-on package. In addition to this I was also responsible for design, production and distribution of organisation publications, promotional material and merchandise for national and local marketing initiatives which included catalogues, press advertising, in-store promotions, newsletters and competitions.

Prepress/Studio Manager

• 1992 - 1998

Graphic Designer/Prepress Supervisor

• 1988 - 1992

Junior Graphic Designer

• 1988 - 1989