Experience

Behaviorally

• United States
• Market Research
• 100 - 200 Employee

• Group President (Global)

  • Nov 2021 - Present

  London, England, United Kingdom Behaviorally are the "Transaction Experts" - delivering in the moment where value is created. Blending AI, behavioural science and big data, Behaviorally helps clients diagnose and then define solutions to give competitive advantage. As Group President, set-up and lead teams in the US, Australia, China, Singapore, Germany, France, UK, Switzerland, Thailand, Vietnam, Philippines, Dubai and Mexico.

• Special Advisor

  • Feb 2021 - Nov 2021

  London, England, United Kingdom Advising the CEO and Group Executive



Insight250

• United States
• Market Research

• Chief Executive Officer

  • Oct 2020 - Present

  The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight and data intelligence. The Insight250 are presented by ESOMAR and powered by mTab. Winners are announced on International Market Research Day and the industry leaders championed at a c1000 head black tie dinner as part of the annual ESOMAR Congress. Nominations open annually in October at insight250.com and the selection process is overseen… Show more The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight and data intelligence. The Insight250 are presented by ESOMAR and powered by mTab. Winners are announced on International Market Research Day and the industry leaders championed at a c1000 head black tie dinner as part of the annual ESOMAR Congress. Nominations open annually in October at insight250.com and the selection process is overseen by a panel of insight, marketing and research professionals. Winners are selected based upon an extensive array of professional dimensions. The online launch of the inaugural awards saw over 20 million impressions in the first week. To see the complete list of current winners visit Insight250.com. Many of the winners are also featured in ESOMAR’s Research World series ‘Insights from the Insight250.’ Show less



mTab

• United States
• Market Research
• 1 - 100 Employee

• Senior Strategic Advisor

  • May 2020 - Present

  London, England, United Kingdom As the pioneer of market intelligence for nearly 35 years, mTab delivers data-driven innovation for leading brands worldwide, providing unmatched, evidence-based customer understanding. Headquartered in California with global operations across North America, Europe and Asia, over 50,000 users across hundreds of brands, from Apple and BMW to McGraw Hill to Nielsen, rely on mTab's proprietary solutions to safely and securely democratize multidimensional data sources across their organizations to… Show more As the pioneer of market intelligence for nearly 35 years, mTab delivers data-driven innovation for leading brands worldwide, providing unmatched, evidence-based customer understanding. Headquartered in California with global operations across North America, Europe and Asia, over 50,000 users across hundreds of brands, from Apple and BMW to McGraw Hill to Nielsen, rely on mTab's proprietary solutions to safely and securely democratize multidimensional data sources across their organizations to gain comprehensive views into their business and detailed understanding of their customers in order to drive their strategies and decision-making. Show less



Market Research Society (MRS)

• United Kingdom
• Market Research
• 1 - 100 Employee

• Board Director & Fellow (previously Chairman of the Board; left Main Board after 17 years '23)

  • Mar 2006 - Present

  Awarded Fellowship; Director & Elected Board Member at MRS (Market Research Society). Chaired Main Board, Management Board and Fellowship Board



ESOMAR

• Netherlands
• Market Research
• 1 - 100 Employee

• UK ESOMAR Representative

  • Dec 2012 - Present

  London, United Kingdom ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide.



ICAEW

• United Kingdom
• Accounting
• 700 & Above Employee

• Fellow (FCA)

  • Mar 2018 - Present

  London, United Kingdom Fellowship of the Institute of Chartered Accountants for England & Wales



The RSA (The royal society for arts, manufactures and commerce)

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Fellow

  • Jan 2012 - Present

  London, United Kingdom



C J Beale

• Board Director, NED, Advisor, Consultant

  • Jan 2019 - Nov 2021

  London, United Kingdom Working as an independent consultant to some of the world's largest brands (Fortune500) and advising several global marcomms agencies with M&A strategy. Running several M&A initiatives including major international acquisitions, in excess of $100m, for both a leading Private Equity player and a UK plc. Advisor to CEOs at four tech based software/data businesses. Consultant with The Institute of Customer Service.



Chime Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Chief Executive - Chime Insight & Engagement Group

  • Mar 2010 - Dec 2019

  Executive Management Board Member at this c£500m, £50m EBITDA group. Highlights: - Providing, marketing, insight, data analytics and engagement services for other companies improving their profitability. -Transformed a series of loss-making companies into a division that over five years made profits in excess of £50m. -Provided the vision, strategy and leadership for a team of over 150 executives, 1000 telephone interviewers and 3,000 face to face interviewers servicing clients… Show more Executive Management Board Member at this c£500m, £50m EBITDA group. Highlights: - Providing, marketing, insight, data analytics and engagement services for other companies improving their profitability. -Transformed a series of loss-making companies into a division that over five years made profits in excess of £50m. -Provided the vision, strategy and leadership for a team of over 150 executives, 1000 telephone interviewers and 3,000 face to face interviewers servicing clients globally. -Launched an award winning, digital research agency, independently valued at £33m. -Developed and rolled out new products in areas such as geolocation tracking and artificial intelligence. -Launched a profitable Australian operation. -Remained on the executive management board following the "take private" by Providence Private Equity. Show less



Facts International Ltd

• Chief Executive

  • Oct 2008 - Dec 2019

  Full Service Research & Insight Organisation - part of Lord Bell's Chime Communications group of companies. - transformed a loss making business into one making circa over £2m EBITDA p.a. and winning a plethora of industry awards.



Insight '16 '17 '18 Advisory Boards

• Member of the Board

  • Sep 2015 - Dec 2018

  London, United Kingdom Advisory Board Member for Centaur Media helping to pull together Insight 2016 which is the UK’s largest market research event, bringing together the country’s senior buyers of insight and the world’s leading suppliers of market research solutions. The new event will offer a comprehensive, specialist conference programme for research professionals, as well as networking opportunities and the chance to meet the industry's leading suppliers.



Civil Aviation Authority

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Member of the Consumer Panel

  • Jul 2012 - Nov 2015

  London, United Kingdom The CAA Consumer Panel acts as a ‘critical friend’ to the CAA, scrutinising and challenging all of the CAA’s work. It’s main aim is to be the internal champion for the interests of consumers.



Royal Mail

• United Kingdom
• Freight and Package Transportation
• 700 & Above Employee

• Director of Marketing Services; Insight, Intelligence, & Analysis

  • May 2003 - Sep 2008

  - Built and led a team of 80 managers across Royal Mail, Post Office and Parcelforce gathering, analysing and disseminating, customer, competitor and market intelligence. - Responsible for research programmes and customer segmentations, complaints handling and freedom of information requests. Director of Marketing Services - Post Office Ltd - Rebranded the Post Office, modernised the branch network, and publicly launched a £50m advertising campaign. - Launched Post Office… Show more - Built and led a team of 80 managers across Royal Mail, Post Office and Parcelforce gathering, analysing and disseminating, customer, competitor and market intelligence. - Responsible for research programmes and customer segmentations, complaints handling and freedom of information requests. Director of Marketing Services - Post Office Ltd - Rebranded the Post Office, modernised the branch network, and publicly launched a £50m advertising campaign. - Launched Post Office Financial Services, Post Office Home phone and Broadband. - Launched, a Post Office customer magazine which was immediately profitable. - Created multi-channel retail and customer service standards and monitored with a performance improvement mystery shopping scheme. Show less



Post Office Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Research, Planning, Development & Media

  • May 2003 - Jan 2006

  Headhunted to Post Office Ltd to set up a new marketing services team. Was then asked to run services across Royal Mail and Parcelforce Worldwide.



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of Customer Satisfaction, Research, Intelligence & Communications Planning

  • May 2002 - May 2003

  - Budget £20m; 20 managers; running over 30 research programmes interviewing 40,000 respondents each month. Modelled satisfaction, dissatisfaction and loyalty to improve performance (in particular around the launch of BT Broadband).



Dixons Stores Group (DSG International)

• Global Head of Research & Customer Action

  • Jun 1999 - May 2002

  - Established and ran internationally, a centralised, research, quality and customer function for Dixons, Curry, PCWorld, The Link and Freeserve. - Negotiated, and managed, the contracts for the sale of the plc’s sales data. - Developed and monitored customer service standards across the plc.



PwC

• Professional Services
• 700 & Above Employee

• Marketing Manager/Senior Accountant

  • Jan 1995 - Jun 1999

  Chartered Accountant - Managed the audit/consultancy team of 12 for a substantial London Merchant Bank with major operations in Paris and New York. Ran day to day client handling including all fee negotiations and staff planning. Other key clients included Commercial Union, Film Finances, Royal Sun Alliance, National Provident and Eagle Star. Management Consultant - Ran the team working at the Cabinet Office on the “Charter Mark” scheme. Worked in Forensic Accounting and International… Show more Chartered Accountant - Managed the audit/consultancy team of 12 for a substantial London Merchant Bank with major operations in Paris and New York. Ran day to day client handling including all fee negotiations and staff planning. Other key clients included Commercial Union, Film Finances, Royal Sun Alliance, National Provident and Eagle Star. Management Consultant - Ran the team working at the Cabinet Office on the “Charter Mark” scheme. Worked in Forensic Accounting and International Taxation. European Business Development & Marketing Manager - Responsible for all marketing and business development for the Client Training Division and the Actuaries. Show less



Amanda Barry Communications

• Summer Intern

  • Jun 1993 - Jun 1994

  Swindon, United Kingdom