Experience

RedTorch Communications

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Director

  • Jan 2023 - Present

  Currently takes charge of RT's newly-formed Corporate Desk, and headlines the expansion of the desk's portfolio, talent count, and services / expertise. Successfully secured long-term contracts with--and consequently leads the newly-formed corporate accounts team--in the management of the following clients: AppleOne Group Inc. | AppleOne Properties Inc. | Atlantic, Gulf and Pacific Company | Prime Infrastructure Inc. | Mega Prime Foods Inc Unilab Special Projects: MPFI | Zoom via Hoffman SG | Alliance Towers Show less



Greenbulb Communications

• Philippines
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior PR Director

  • Jan 2023 - Apr 2023

  Accounts led:Aboitiz InfraCapital | Atlantic, Gulf and Pacific Company | Ayala Land | Movate (formerly CSS Corporation) | Eagle Cement | Grab Philippines | Indian Women in Enterprise | LausGroup of CompaniesMetro Clark Waste Management | PA Properties | Tencent SEA | Tubig Pilipinas | W GroupSpecial Projects:Zoom | Medilines | Grab | Luisita Rum | Tencent |W Group | foodpanda | Monde Nissin | Mega GlobalSupervised and took charge in the development of team members:2 Senior Account Managers | 6 Account Managers | 8 Account Associates (Note: total talent count only, managed 3 AMs and 3 AEs at a time) Show less

• PR Director

  • Feb 2021 - Dec 2022



EON Group

• Philippines
• Public Relations and Communications Services
• 100 - 200 Employee

• Manager (Development Communications)

  • Oct 2019 - Feb 2020

  Delivered and implemented communications and stakeholder relations (issues and crisis management and communications, stakeholder engagement and event management) requirement of government agencies and international bodies.

• Manager (Public Affairs and Government Relations)

  • Mar 2017 - Oct 2019

  Managed and handled accounts that needed strategic communications and execution of various stakeholder, crisis and issues management needs in the following industries: pharmaceutical, food and beverage, election syatems, transport, automotive, and gaming.

• Executive (Public Affairs and Stakeholder Relations)

  • Mar 2016 - Mar 2017



The World Bank

• United States
• International Trade and Development
• 700 & Above Employee

• Field Coordinator

  • Mar 2014 - Jun 2015

  Coordinated and managed the Impact Evaluation (IE) of the Programme for Local Economic Development Through Enhanced Governance & Grassroots Empowerment. | Conducted detailed discussions with the Bangsamoro Development Authority and the International Labour Organization on the IE process and how it affects beneficiary selection process and outcomes. | Drafted, translated, revised and pretested baseline survey instruments. | Assisted in exploring options with prospective agents for deploying of baseline survey enumerators. | Monitored and assessed the baseline survey in select areas and led the evaluation of enumerators and data gathering. | Oversaw the operations of the survey firm through field and community visits and close cooperation with the survey team members. Show less



Lane Archive Technologies

• Information Services
• 1 - 100 Employee

• Area Manager

  • Feb 2013 - May 2014

  Cultivated, promoted and maintained healthy business relationship with existing and potential clients in Davao and Mindanao area. | Identified business trends with significant impact to the company. | Maintained the business revenue for Davao and Mindanao area. | Offered the company's services to potential clients maximizing and within their existing resources. | Oversaw operations, administrative, human resource and corporate processes in the Davao Field Office. Cultivated, promoted and maintained healthy business relationship with existing and potential clients in Davao and Mindanao area. | Identified business trends with significant impact to the company. | Maintained the business revenue for Davao and Mindanao area. | Offered the company's services to potential clients maximizing and within their existing resources. | Oversaw operations, administrative, human resource and corporate processes in the Davao Field Office.



Cebu Chamber of Commerce & Industry, Inc.

• Philippines
• Non-profit Organizations
• 1 - 100 Employee

• Business Development Officer

  • Jan 2012 - Feb 2013

  Organized and facilitated the conduct of over 20 training sessions and seminars for the members and partners of the chamber. | Led the coordination, organization and conduct of Inbound Trade Missions, and aided the Business Matching Sessions between local Cebu business owners and businessmen and entrepreneurs from Hawaii, Israel, Yokohama, and Thailand. | Assisted in research and development of project proposals of the division head. | Provided staff and secretariat support for the marketing, coordination and execution of fairs, exhibits and events. | Facilitated conduct of FGDs and seminars initiated by various national and international entities such as ILO, Employers Confederation of the Philippines, The Philippine Stock Exchange and Asian Development Bank, among others. Show less



International Justice Mission

• United States
• Non-profit Organizations
• 700 & Above Employee

• Trainer and Community Mobilizer

  • Oct 2011 - Feb 2013

  After founding Justice Advocates in 2010, an organization of students and youth fighting against Human Trafficking, served as speaker and trainer for the following mobilization, training and education efforts: [1] training of University Student Trainers from University of the Philippines, University of the Visayas, Cebu City Young Leaders, Cebu Doctors University; [2] training of Out-of-School Youth Trainers; [3] training of Civil Society Trainers; [4] education and mass mobilization in 20 communities in Cebu City on Human Trafficking and the Law; [5] education of high school students of Carreta National High School, a vulnerable area for cases of trafficking; [6] education of OSY from Carreta, a vulnerable area; and [7] three-day education sessions for Sinulog Devotees housed by the local government of Cebu a temporary makeshift housing compound called Devotee City. Show less

• Volunteer

  • Apr 2010 - Feb 2013

  Founded the Justice Advocates, a group of city-wide student leaders and volunteers fighting against human trafficking. | Organized and served as trainer/educator on community- and school-based campaigns and education sessions. | Mounted and/or assisted in events (concerts, solidarity nights, roundtable discussion, fun run) aimed to educate the public on the ills of modern-day slavery. | Led the impact evaluation of IJM-initiated programs in the city. | Trained future trainers and served as resource speaker in community outreach activities. | Created a database of program recipients. Show less

• Researcher

  • Dec 2011 - Jan 2012

  Conducted, written and led the impact evaluation of International Justice Mission''s Community Training and Activities. Titled "Effectiveness of IJM-led Community Training: An Impact Evaluation" assessed the perceived effectiveness of trainers previously trained by the organization on their respective areas of jurisdiction. Facilitated focus group discussions and key informant interviews from partner non-government orgabization, local government leaders, church leaders and student groups to gather differing points-of-views on the impact of IJM's presence in the Cebu community. Show less



Kaabag Sa Sugbu

• Volunteer

  • Jun 2009 - Mar 2012

  An on-call volunteer a number of activities of Kaabag Sa Sugbu, a secretariat body for non-government organizations in Cebu Province. Activities included researches, data gathering and process documentation. Namely, these activities are the following: [1] Process Documentation - Workshop on Module Development on Positive and Non-Violent Approach in Child Discipline, March 2012; [2] Process Documentation - Medium Term Development Plan Consultation, July 2010; [3] Documentation - Cebu City Women Sectoral Electoral Forum; [4] Research and Data Gathering - Bantay Lansangan or Road Watch Central Visayas, February 2010 – June 2010; [5] Documentation - Rapid Assessment on Human Trafficking, October 2009 – November 2009; and [6] Impact Assessment of Kaabag sa Sugbu as Secretariat Body, under Kaabag sa Sugbu, June 2009 – September 2009. Show less



Development Consultancy Group

• Australia
• Business Consulting and Services

• Research Assistant

  • Nov 2011 - Jan 2012

  Assisted the research on the impact evaluation of Project Integrated Agricultural Development Program by Development Consultancy Group. Went to remote and far-flung communities of Negros Island, Philippines, to interview sugarcane and papaya farmers on the impact of the project to their [1] livelihood, [2] daily subsistence and [3] market presence. Assisted the research on the impact evaluation of Project Integrated Agricultural Development Program by Development Consultancy Group. Went to remote and far-flung communities of Negros Island, Philippines, to interview sugarcane and papaya farmers on the impact of the project to their [1] livelihood, [2] daily subsistence and [3] market presence.



Office of Professor Felisa Etemadi

• Research Assistant

  • May 2011 - Sep 2011

  Assisted the data gathering and analysis on the Baseline Study on Women’s and Children’s Situation in Cebu, a project led by Professor Felisa Etemadi for a consortium of non-government organizations in Cebu namely: Kaabag sa Sugbu, Share-A-Child Movement, Stop Abuse of Minors Association, Inc., and Coastal Conservation Education Foundation. Went to far-flung rural areas and congested urban areas of Cebu to interview and facilitate data gathering on the situation of women and children in the province, in conjunction with the law on Violence Against Women and Children. Show less