Crenguta Craciun
Head of Campaign Management at Invibes advertising- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
Topline Score
Bio
Bianca Duta
Crenguta to me is a great example of leadership! She is an excellent professional, who masters the way things need to be done for achieving performance and has the skills to empower people around her to do the same. On top of this, she is the kind of leader I wish everyone would get a chance to meet, because, during my experience at Invibes, I was amazed how she manages (seems to me) effortless to balance the best interest of the business with her people's needs. Although being one of the busiest people in the office, she would always make time for a friendly chat and for acknowledging the merits of her colleagues.
Bianca Duta
Crenguta to me is a great example of leadership! She is an excellent professional, who masters the way things need to be done for achieving performance and has the skills to empower people around her to do the same. On top of this, she is the kind of leader I wish everyone would get a chance to meet, because, during my experience at Invibes, I was amazed how she manages (seems to me) effortless to balance the best interest of the business with her people's needs. Although being one of the busiest people in the office, she would always make time for a friendly chat and for acknowledging the merits of her colleagues.
Bianca Duta
Crenguta to me is a great example of leadership! She is an excellent professional, who masters the way things need to be done for achieving performance and has the skills to empower people around her to do the same. On top of this, she is the kind of leader I wish everyone would get a chance to meet, because, during my experience at Invibes, I was amazed how she manages (seems to me) effortless to balance the best interest of the business with her people's needs. Although being one of the busiest people in the office, she would always make time for a friendly chat and for acknowledging the merits of her colleagues.
Bianca Duta
Crenguta to me is a great example of leadership! She is an excellent professional, who masters the way things need to be done for achieving performance and has the skills to empower people around her to do the same. On top of this, she is the kind of leader I wish everyone would get a chance to meet, because, during my experience at Invibes, I was amazed how she manages (seems to me) effortless to balance the best interest of the business with her people's needs. Although being one of the busiest people in the office, she would always make time for a friendly chat and for acknowledging the merits of her colleagues.
Credentials
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Six Sigma Green Belt (CSSGB)
LSSIAPFeb, 2022- Nov, 2024 -
Communicate to Lead - Communication Filters
Dale CarnegieDec, 2015- Nov, 2024
Experience
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Invibes Advertising
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Belgium
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Advertising Services
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100 - 200 Employee
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Head of Campaign Management
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Apr 2018 - Present
- Coordinating both teams (CAMPAIGN MANAGERS and PUBLISHER ACCOUNT MANAGERS) on multiples LOB (FR, ES, DACH, IT, UK) (develop and implement working procedures)- Setting up internal targets, developing plans to achieve the contractual KPIs and following said plans- Participating in all decisions regarding recruiting, integrating and evaluating the performance of the teams - Creating and sustaining a continuous improvement model throughout the front office department- People management – continuous work to achieve a high level on the employee satisfaction score- Developing a projection plan for specials situations (alerts, understaffing, technical issues) / Responsible to make effective the recommendations and action plans to mitigate risks- Work with existing ad/media network publishing partners, customers (Setup and managing ongoing communication)- Manage partner needs including, deal negotiations, reporting and offer setup information and maintain long-term business relationships with publishers/customer- Closely follow the successful implementation of the new projects (campaigns) and participate in the all phases (planning, execution, closing)- Working closely with the management teams and actively participating in their development as strong, united, effective teams- Continuous monitoring and improvement of key site performance metrics (follow-up, manage change requests, facilitate solving of tech/business issues) Show less
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Digital Campaign Manager
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Aug 2017 - Apr 2018
- Primary contact in the set-up of Digital Marketing campaigns for clients from France and Belgium in all phases of the project: Initial phase, planning, execution and closing- In collaboration with the Creative Lab department, making proposals for improving the campaign in order to achieve or even surpass the objectives agreed upon depending on the experience desired by the client: display, traffic, video campaign- Shadowing the client when choosing all the necessary elements in order to set up the campaign adapting the elements sent by the client according to the needs of the campaign (before, during and after the campaign)- Primary referent in all matters of reporting: launch bilan, sending constant reports during the campaign, Closing Report- In charge of retention and customer loyalty schemes- Directly responsible for the loyalty rate from advertisers in my portfolio (CSAT)- In charge of respecting the deadlines set for every ongoing digital marketing campaign- In charge of the follow ups and direct communication with the client during the execution phase of a campaign- Added value: proposals for de process improvement in order to align with the market and adapting marketing campaigns taking into account all the updates, all the fluctuant market needs and the overall continuous changes that occur in this line of activityResponds to: Operations Director Show less
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TELUS
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Canada
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Telecommunications
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700 & Above Employee
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Operations Manager
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Nov 2015 - Aug 2017
• Coordinating the external accounts on a daily basis for 2 sites (350 employees) in a strong relation with the Account Managers on each project (develop and implement working procedures) • Setting up internal targets, developing plans to achieve the contractual KPIs and closely follows • Participating in all decisions regarding recruiting, integrating and evaluating the performance of the teams • Active participation on the budget plans (responsible for achieving the internal financial monthly and yearly results) and optimize the organization structure • Creating and sustaining a continuous improvement model throughout the operations department • Closely follow the successful implementation of the new projects and participate in the set-up phase • Continuous improvement on a daily basis for the quantity and quality results on each project • Working closely with the management teams and actively participating in their development as strong, united, effective teams • People management – continuous work to achieve a high level on the employee satisfaction score • Developing a projection plan for specials situations (alerts, understaffing, technical issues) / Responsible to make effective the recommendations and action plans to mitigate risks • Periodically report to the Operations Director Show less
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Webhelp
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France
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Senior Project Manager
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Jan 2014 - Nov 2015
▪ Managing multiple projects in different areas (Retail, Customer Care: technique andcommercial activity, telesales,anti-fraud activity)▪ Active participation in the set-up and run phases of projects▪ Customers accompaniment in the launch campaigns / services, (for example:online chat service launched in two countries in a large leading international cosmetic company)▪ Contact person for main customers of the company▪ Presentation of monthly results balances after a period with a strong impact on activity (marketing campaigns, launch of services / new products, etc.)▪ Proposal of action plans both in daily activities and in crisis situations▪ Following contractual and financial indicators▪ Validating the training plan provided within a project▪ Managing volumes and adapting resources to the existing workload▪ Participation in Production Committees and Strategy Committees Show less
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Project Manager
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Jan 2012 - Jan 2014
▪ Achieving the objectives established for the project (return / profit, volume, productivity, quality)▪ Production management▪ Management team planning and adapting resources to the existing workload▪ Responsible for ensuring quality standards (ISO, NF)▪ Validation of the recruitment process▪ Team management (implementation of the action plans and monitoring the results)▪ Analysing the results obtained on the project and creating action plans for improving the results▪ Motivate the team in order to retain it▪ Coordinating the activities when launching a new project▪ Streamlining of all means of production▪ Calculating bonuses▪ Tracking financial and contractual indicators Show less
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Payments Analyst
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May 2011 - Jan 2012
▪ Calculating bonuses for executive management, support functions and management functions within the company ▪ Developing the internal program to calculate bonuses▪ Updating all employees and objectives (SQL knowledge)▪ Measuring the indicators (profit rate bonus award, results / project)▪ Importing the activity results in the database (quantitative and qualitative results)▪ Develop procedures for importing items▪ Analyzing budgets▪ Analysis of monthly financial results▪ Informing managers in case of exceeding or not achieving the objectives set per project Show less
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Team Leader
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May 2009 - May 2011
▪ Responsible for team performance and the achievement of quality and quantity defined on theproject▪ Project management ▪ In case of difficulty , analysis, alerting in a structured manager , proposal and implementationof action plans▪ Competence and quality management▪ Improving the quantitative and qualitative results obtained by the team through quality checks, tests of knowledge, non-performance management agents▪ Motivate and retain the team▪ Responsible for ensuring quality standards (ISO, NF) Show less
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Agent
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Apr 2007 - May 2009
▪ Provide comprehensive and personalized answers to requests received by mail in the followingareas : commercial assistance , account management , claims management , loyalty▪ Updating the database files (e- mail address , phone number , postalcoordinates)
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Education
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2005 - 2008
University of Bucharest
Bachelor's degree, Faculty of Letters, specialization: Romanian – French -
2001 - 2005
Colegiul National Ion Minulescu
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Nr 2
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