Craig Stoll
Vice President, Sales at Ultima Health Products, Inc- Claim this Profile
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Bio
Amy (Boyd) Uphues
I've worked with Craig on the Feminine Hygiene business, as his shopper marketing agency lead. Craig is a strong team leader with the ability to bring people together to achieve a clearly articulated goal. He sets objectives and an action plan, supports the team along the way and provides constructive feedback. His deep experience in consumer healthcare categories provided invaluable insight to develop winning ideas to meet the needs of the customer and the brand.
Hellen Spanjer
I have had the privilege and the pleasure to work alongside Craig Stoll starting in 2015 in my role as Team Leader Feminine Hygiene at Fleet Laboratories. Craig led the Fleet team to unlock category growth by developing insight driven selling strategies across all Fleets categories. He was instrumental in transforming our customer relationships and role from transactional, to trusted, respected, knowledgeable, strategic Category Advisor. As a result, our presence on shelf went from the worst shelf position to the best position, and our shelf space expanded by over 80 percent in specific key accounts. Craig’s leadership was critical in accelerating and expanding a first-to-market innovation on our flagship Summer’s Eve brand (concept to launch in less than 1 year). Craig’s creative problem solving, led to successfully and incrementally selling in a 9 SKU margin accretive home-run line up. Moreover, Craig was a key player on the cross functional team that created a game-changing claim to fuel continued base business growth. Craig is an absolute joy to work with and inspires those around him to be ALL-in, everyday, just as he demonstrates through his own actions. He combines an excellent base of strategic, insights, sales and marketing skills, with a strong results orientation and bias for action. His passion, enthusiasm, and ‘can-do’, ‘wont-stop’ attitude is contagious to his team mates. Additionally Craig is an exemplary leader and excels at developing and motivating people and inspiring teams. He places a high priority on coaching and displays high emotional intelligence. He is highly regarded through-out the industry. The acid test for any recommendation is would you work with the individual again? The answer for Craig is
Amy (Boyd) Uphues
I've worked with Craig on the Feminine Hygiene business, as his shopper marketing agency lead. Craig is a strong team leader with the ability to bring people together to achieve a clearly articulated goal. He sets objectives and an action plan, supports the team along the way and provides constructive feedback. His deep experience in consumer healthcare categories provided invaluable insight to develop winning ideas to meet the needs of the customer and the brand.
Hellen Spanjer
I have had the privilege and the pleasure to work alongside Craig Stoll starting in 2015 in my role as Team Leader Feminine Hygiene at Fleet Laboratories. Craig led the Fleet team to unlock category growth by developing insight driven selling strategies across all Fleets categories. He was instrumental in transforming our customer relationships and role from transactional, to trusted, respected, knowledgeable, strategic Category Advisor. As a result, our presence on shelf went from the worst shelf position to the best position, and our shelf space expanded by over 80 percent in specific key accounts. Craig’s leadership was critical in accelerating and expanding a first-to-market innovation on our flagship Summer’s Eve brand (concept to launch in less than 1 year). Craig’s creative problem solving, led to successfully and incrementally selling in a 9 SKU margin accretive home-run line up. Moreover, Craig was a key player on the cross functional team that created a game-changing claim to fuel continued base business growth. Craig is an absolute joy to work with and inspires those around him to be ALL-in, everyday, just as he demonstrates through his own actions. He combines an excellent base of strategic, insights, sales and marketing skills, with a strong results orientation and bias for action. His passion, enthusiasm, and ‘can-do’, ‘wont-stop’ attitude is contagious to his team mates. Additionally Craig is an exemplary leader and excels at developing and motivating people and inspiring teams. He places a high priority on coaching and displays high emotional intelligence. He is highly regarded through-out the industry. The acid test for any recommendation is would you work with the individual again? The answer for Craig is
Amy (Boyd) Uphues
I've worked with Craig on the Feminine Hygiene business, as his shopper marketing agency lead. Craig is a strong team leader with the ability to bring people together to achieve a clearly articulated goal. He sets objectives and an action plan, supports the team along the way and provides constructive feedback. His deep experience in consumer healthcare categories provided invaluable insight to develop winning ideas to meet the needs of the customer and the brand.
Hellen Spanjer
I have had the privilege and the pleasure to work alongside Craig Stoll starting in 2015 in my role as Team Leader Feminine Hygiene at Fleet Laboratories. Craig led the Fleet team to unlock category growth by developing insight driven selling strategies across all Fleets categories. He was instrumental in transforming our customer relationships and role from transactional, to trusted, respected, knowledgeable, strategic Category Advisor. As a result, our presence on shelf went from the worst shelf position to the best position, and our shelf space expanded by over 80 percent in specific key accounts. Craig’s leadership was critical in accelerating and expanding a first-to-market innovation on our flagship Summer’s Eve brand (concept to launch in less than 1 year). Craig’s creative problem solving, led to successfully and incrementally selling in a 9 SKU margin accretive home-run line up. Moreover, Craig was a key player on the cross functional team that created a game-changing claim to fuel continued base business growth. Craig is an absolute joy to work with and inspires those around him to be ALL-in, everyday, just as he demonstrates through his own actions. He combines an excellent base of strategic, insights, sales and marketing skills, with a strong results orientation and bias for action. His passion, enthusiasm, and ‘can-do’, ‘wont-stop’ attitude is contagious to his team mates. Additionally Craig is an exemplary leader and excels at developing and motivating people and inspiring teams. He places a high priority on coaching and displays high emotional intelligence. He is highly regarded through-out the industry. The acid test for any recommendation is would you work with the individual again? The answer for Craig is
Amy (Boyd) Uphues
I've worked with Craig on the Feminine Hygiene business, as his shopper marketing agency lead. Craig is a strong team leader with the ability to bring people together to achieve a clearly articulated goal. He sets objectives and an action plan, supports the team along the way and provides constructive feedback. His deep experience in consumer healthcare categories provided invaluable insight to develop winning ideas to meet the needs of the customer and the brand.
Hellen Spanjer
I have had the privilege and the pleasure to work alongside Craig Stoll starting in 2015 in my role as Team Leader Feminine Hygiene at Fleet Laboratories. Craig led the Fleet team to unlock category growth by developing insight driven selling strategies across all Fleets categories. He was instrumental in transforming our customer relationships and role from transactional, to trusted, respected, knowledgeable, strategic Category Advisor. As a result, our presence on shelf went from the worst shelf position to the best position, and our shelf space expanded by over 80 percent in specific key accounts. Craig’s leadership was critical in accelerating and expanding a first-to-market innovation on our flagship Summer’s Eve brand (concept to launch in less than 1 year). Craig’s creative problem solving, led to successfully and incrementally selling in a 9 SKU margin accretive home-run line up. Moreover, Craig was a key player on the cross functional team that created a game-changing claim to fuel continued base business growth. Craig is an absolute joy to work with and inspires those around him to be ALL-in, everyday, just as he demonstrates through his own actions. He combines an excellent base of strategic, insights, sales and marketing skills, with a strong results orientation and bias for action. His passion, enthusiasm, and ‘can-do’, ‘wont-stop’ attitude is contagious to his team mates. Additionally Craig is an exemplary leader and excels at developing and motivating people and inspiring teams. He places a high priority on coaching and displays high emotional intelligence. He is highly regarded through-out the industry. The acid test for any recommendation is would you work with the individual again? The answer for Craig is
Experience
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Ultima Health Products, Inc
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Vice President, Sales
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Sep 2022 - Present
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Independent Consultant
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Independent Consultant
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Jun 2021 - Present
Independent Sales & Strategy Consultant. Leading strategic client projects focused on building leadership, strategies, and capabilities. Independent Sales & Strategy Consultant. Leading strategic client projects focused on building leadership, strategies, and capabilities.
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Matrixx Initiatives
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United States
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Manufacturing
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1 - 100 Employee
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Senior Vice President Of Sales
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Jan 2020 - Apr 2021
Member of Private Equity Sponsored Management Leadership Team accountable for $120MM+ Zicam Cold Remedy Brand Sales across all Customers and Channels• Responsible for development, direction and execution of all Customer centered initiatives collaborating cross functionally and with broader third-party resources to achieve objectives.• Led two Senior Directors and a Senior Planning Manager along with multiple Sales Agency and Strategic Partners• Elevated Strategic Customer Relationships through creation of insight-led Category Leadership selling stories• Delivered Breakthrough Customer results through incremental distribution, improved shelf position and transformational promotion and display• Created a winning culture generating $2.9MM EBITDA per employee resulting in successful exit• Developed and executed an innovative “Plus 1” trade strategy, driving both trips and baskets Show less
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Vice President, Customer Strategy & Insights
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Mar 2018 - Dec 2019
• Collaborate with Customers, Sales Teams, and Marketing to develop customized strategies and solutions to solve business issues, maximize business opportunities and leverage long range trade planning across all Customers.• Maximize relationships with third party consulting services and agencies • Accountable to develop and deploy strategic trade vision. Create and develop analytical and shopper insights leading to customer and market actions resulting in increased mutual sales value. Implement national customer sales strategies and category level initiatives. • Responsible for eCommerce selling activities and business initiatives. Show less
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Independent Consultant
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Apr 2017 - Feb 2018
Independent Sales & Strategy Consultant. Led Consulting Projects focused on Go to market strategies, trade practices and policies, trade spending structures, and customer segmentation. Independent Sales & Strategy Consultant. Led Consulting Projects focused on Go to market strategies, trade practices and policies, trade spending structures, and customer segmentation.
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Fleet Laboratories
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United States
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Manufacturing
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100 - 200 Employee
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Customer Strategy & Insights Leader
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Sep 2015 - Mar 2017
• Member of the US Sales Leadership Team accountable for $300MM+ consumer products retail sales across all Customers, Channels and Brands • Collaborate with Customers, Sales Teams, Marketing, Marketing Research, and matrix functional support in the areas of Legal, Supply Chain, and Finance to develop customized strategies and solutions to solve business issues, maximize business opportunities and leverage long range trade planning across all customers and brands • Oversee relationships of third party consulting services and agencies • Accountable to develop and deploy strategic trade vision, create and develop analytical and shopper insights leading to customer and market actions resulting in increased mutual sales value and implement national customer sales strategies and initiatives • Accountable for top customer Feminine Hygiene category insights and shopper focused shelving initiatives Show less
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Bayer Consumer Care
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Switzerland
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Vice President, Customer & Shopper Development
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Oct 2014 - Jun 2015
A member of the US Sales Leadership Team accountable for $3.1B consumer products division strategy and customer initiatives in the areas of Sales Strategy and Shopper Marketing across all Customers, Channels and Brands • Lead a team of 6 direct reports and a professional staff of 36 • Collaborate with Customers, Sales Teams, Marketing, Marketing Research, and matrix functional support in the areas of Legal, Logistics, Supply Chain, and Finance to develop customized Account Business Plans, solve business issues, maximize business opportunities and leverage long range trade planning across all customers and brands • Oversee relationships of third party consulting services and agencies • Accountable to develop and deploy strategic trade vision, create and develop analytical insights leading to customer and market implications, allocate trade funding based on customer segmentation, and implement national customer sales strategies and initiatives Show less
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Merck Consumer Care
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Pharmaceutical Manufacturing
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1 - 100 Employee
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US Leader – Commercial Transition & Integration to Bayer Consumer Care
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May 2014 - Oct 2014
Fully accountable for leading the Commercial and Cross Functional transition of the Merck Consumer Care US Market to Bayer Consumer Care. In six months, delivered a seamless transition for customers, consumers, colleagues & suppliers with a successful day one cutover. Led the creation of the new “One Bayer” team mindset entering the new organization. Awarded the added responsibility for providing the total Global Commercial Team leadership voice during the transition.
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Executive Director, Customer Strategy & Solutions
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Nov 2008 - Sep 2014
U.S. responsibility for $1.6B consumer products division strategy and customer initiatives in the areas of Category Strategy, Sales Strategy, Shopper Marketing, Sales Planning, Sales Operations, Visual Merchandising, and Analytical Talent and Development•Lead 5 Directors and a professional staff of 32•Collaborate with Customers, Sales Teams, Marketing, Marketing Research, and functional support in the areas of Legal, Logistics, Supply Chain, and Finance to develop customized Account Business Plans and long range planning. •Oversee relationships of third party consulting services and agencies •Responsible for the development and deployment of strategic trade vision, insight development, trade funding, compliance, sales incentives, sales reporting and budgets, and implementation of national customer sales strategies and initiatives•Lead Trade Policy and Practices Team; Develop Sales Policies and Trade Structures•Member of U.S. Region Leadership Team •Member of U.S. Sales Leadership Team•CHPA Trade Association Retailer Liaison Committee Show less
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Senior Director, Customer Strategy & Solutions
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Jul 2004 - Oct 2008
Led 4 Directors and a professional staff of 22 in the areas of Category Management (Sales Strategy), Shopper Marketing, Sales Planning, Sales Operations, Visual Merchandising, and Organizational Training and Development. Led the creation and implementation of Shopper Marketing
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Senior Director, Customer Solutions
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Oct 2002 - Jun 2004
Led a professional staff of 12 in the areas of Category Management (Sales Strategy), Co-Marketing, Channel Marketing, Organizational Training and Development and Customer Relationship Management (Integrated Technology)
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General Manager and Senior Customer Business Director
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Oct 1999 - Sep 2002
•Field Sales role responsible for over $380 Million or 33% of Division Sales and over $200 Million in ACM profit•Led a decentralized Business Unit accountable for total customer business results across Central U.S. geography. Led Customer Teams including Walgreens, Target, Kroger, Kmart, Super Valu, Meijer, and other Regional Customers as well as Special Markets Business Group including Special Outlets and Military Channel•Directly led functional resources including Customer Marketing, Finance, Logistics and Sales •Developed strategic plans, submitted financial plans, deployed effective resources utilizing a $20 Million budget•Responsible for over $28 Million in trade promotion budget•Operating results measured on a P&L basis by customer and team•Successfully launched Claritin Allergy Rx to OTC in 2002•Presidents Club Award - 1999 Show less
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Customer Business Director, Central Team
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Jul 1998 - Sep 1999
•Field Sales role responsible for over $150 Million in factory sales volume and over $70 Million in profit•Led a decentralized team including Customer Marketing, Finance and Logistics accountable for total customer business results at Walgreens, Target, American Stores, and Kmart
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Region Business Director, East Region
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Feb 1996 - Jun 1998
•Field Sales Leader role responsible for over $110 Million in factory sales volume and over $30 Million in profit•Led all direct and Broker resources from Maine to Florida across all channels with P &L responsibility by customer and region•Directly led functional resources including Customer Marketing, Finance, Logistics and Sales
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National Accounts Director, Footcare Division
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Apr 1994 - Jan 1996
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Broker Manager, OTC/Seasonal Division
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Jan 1993 - Mar 1994
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District Manager, Footcare Division, New York/New England
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Jan 1992 - Dec 1992
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Region Merchandising Manager, OTC/Seasonal Division
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Apr 1990 - Dec 1991
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Area Retail Supervisor, OTC Division
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Jul 1989 - Mar 1990
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Sales Representative
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Apr 1987 - Jun 1989
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Field Advertising Representative
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May 1986 - Mar 1987
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Education
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1982 - 1986
Bowling Green State University
Bachelor of Science, Business Administration, Finance -
University of Pennsylvania - The Wharton School
Executive Development Program
Community
