Craig Baker (MInstSMM)

Sales Manager at Eltek AS
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Contact Information
us****@****om
(386) 825-5501
Location
Wolverhampton, England, United Kingdom, UK

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5.0

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Steve Allen

Craig is a very focussed and driven sales manager, with a comprehensive knowledge of Channel and Distribution. His attention and insights to his team along with his willingness to go the extra mile always helped to push the numbers up!

Michele Martiradonna

Craig is a no-nonsense sales manager who focusses on top line and bottom line results, and builds relationships of trust with a friendly and open approach. Works autonomously and brings results, great guy to work with!

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Credentials

  • EPC
    Energy Performance Certificates
    Jul, 2013
    - Nov, 2024

Experience

    • Norway
    • Telecommunications
    • 200 - 300 Employee
    • Sales Manager
      • May 2018 - Present

      With the AC and DC customer base ever evolving and intertwining, I am now looking after both sets of products within Eltek. Alongside the UK Sales Manager and the rest of the Eltek team, we can talk #power

    • UK UPS Sales Manager
      • Jan 2016 - Present

      January 2018. In addition to the UK Sales Manager role, I am also now looking after the marketing for the UK operation. Liaising with Norway and Taiwan. UK UPS Sales Manager for Eltek. We are leading the charge to give customers real choice in the UPS market, offering UK based sales, UK stock, UK training and UK technical support.

    • Netherlands
    • Appliances, Electrical, and Electronics Manufacturing
    • 400 - 500 Employee
    • Sales Manager
      • Feb 2015 - Present

      Delta Worldwide: Delta Group, founded by Mr. Bruce C.H. Cheng in 1971, is the global leader in power and thermal management solutions. Our mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” focuses our role in addressing key environmental issues such as global climate change. With our concern for the environment, we continue to develop innovative energy efficient products and solutions. We realize the more energy efficient Delta’s products become, Delta is devoted to innovation and systematically developing new products and technologies, particularly those that are highefficiency and energy saving, and invests over 5% to 6% of our groups’ annual sales revenue in R&D. We have worldwide R&D facilities in Taiwan, China, Thailand, Japan, the U.S., and Europe. Our national honors for innovation include the Taiwan National Industry Innovation Award (2008 and 2012) and the Thailand Prime Minister’s Industry Award (1995, 2010, 2011, and 2012). Worldwide Revenues Delta continues to achieve significant business growth and deliver strong and stable financial performance with a compound annual growth rate of 33.4% since 1971. Delta's consolidated audited sales revenues in 2013 were US$7.18 billion. Delta EMEA: Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow." For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced energy-saving technology and solutions. Show less

    • Board Member
      • Nov 2019 - Present

  • Round Table
    • Wednesbury
    • Member
      • May 2012 - Present

    • United Kingdom
    • Facilities Services
    • Group Director
      • Jan 1997 - Present

      Director for the company that looks after the housing estate in Bloxwich, as a owner/landlord. Director for the company that looks after the housing estate in Bloxwich, as a owner/landlord.

    • Owner
      • Jan 2010 - Present

      Tire carrying system that provides motorists with an easy and clean way to handle the tire when changing a flat www.tiretote.co.uk Benefits: • Protects clothing from tire and brake residue • Faster alternative to roadside assistance • Protects vehicle interior • One size fits all Kit Includes: • Emergency Tire Tote • Compact storage pouch • Kneeling mat • Tire changing instruction • Protective gloves Tire carrying system that provides motorists with an easy and clean way to handle the tire when changing a flat www.tiretote.co.uk Benefits: • Protects clothing from tire and brake residue • Faster alternative to roadside assistance • Protects vehicle interior • One size fits all Kit Includes: • Emergency Tire Tote • Compact storage pouch • Kneeling mat • Tire changing instruction • Protective gloves

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Business Development Manager - UPS Resellers
      • Sep 2013 - Feb 2015

      Business Development Manager for Dale Power Solutions. Managed the reseller arm of the business for UPS products. Business Development Manager for Dale Power Solutions. Managed the reseller arm of the business for UPS products.

    • Volunteer
      • Jan 2013 - Sep 2013

      All About Lichfield Scrap Barn Lichfield Scrap Barn uses unwanted items and take clean non-toxic waste materials from industry and local businesses, and recycle them for use as art and play materials. These items can be made use of in so many different ways within the world of arts and crafts for community groups and the public. The primary aim is to provide training and supported work placements for young people aged 14 – 19yrs in compulsory education with learning and physical disabilities. The project will provide students opportunities with support and encouragement to learn new skills and to improve their existing ones. Lichfield Scrap Barn will also provide support to find meaningful employment within these placements. Becoming a Member of Lichfield Scrap Barn Customers don't have to be a member to purchase goods from The Lichfield Scrap Barn, but becoming a member has a range of benfits. The Lichfield Scrap Barn can help you get Crafty and Creative whatever your needs. See below for our great membership package. Become a member today and receive 10% off your first pick of scrap! Show less

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • National Sales Manager
      • Jun 2012 - Jan 2013

      Heading up the sales side of things, with multiple staff reporting to me. Responsibilities included: * employment and management of the internal and external sales team * marketing Gamatroinc UK with Facebook, LinkedIn, TWITTER media. E-shot design and implementation. Monthly Newsletter to all clients. Mailshots * CRM implementation * monitor and achieve sales targets * apprenticeship programme Heading up the sales side of things, with multiple staff reporting to me. Responsibilities included: * employment and management of the internal and external sales team * marketing Gamatroinc UK with Facebook, LinkedIn, TWITTER media. E-shot design and implementation. Monthly Newsletter to all clients. Mailshots * CRM implementation * monitor and achieve sales targets * apprenticeship programme

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Channel Sales Team Leader
      • Aug 2010 - Jun 2012

      Responsible for the Channel Sales Team. Responsibilities include:* budget control over 4 sales staff* day to day management of UK Channel Team* channel sales in the UK for Liebert UPS product range* management of Tier One Distribution in the UK* further explore distribution route in the UK, via other channel partners* UK, Dell and Emerson relationship and sales budget* full reporting structure to UK Country Manager* promotion of KNURR, Liebert, Chloride and Avocent where needed, as Emerson branded products sets* intergration of the "solutions" package within Emerson Network Power Show less

    • Channel Account Manager
      • Jan 2010 - Jun 2012

      Having joined the Emerson family on the 4th January, 2010, I am the Channel Account Manager for them and sell complete DataCentre Solutions through the channel. Any UPS solutions that you need, let me know.Right now I am in charge of looking after our TIER ONE channel partners, Micro P and Gamma Global, Ingram and Anixter and the DELL account.As an Emerson employee I sell Liebert UPS's, KNURR racks and AVOCENT products.

    • Export Sales Manager
      • May 2008 - Jan 2009

      Export Sales Manager. Reporting to the Export Manager, my role as Export Sales Manager for Ireland and Western Europe, involved extensive travel, with 2 out of 4 weeks spent overseas. Hunter Plastics Limited are a manufacturer of 4 main product groups, Rainwater, Plumbing, Underground Systems and a range called Multikwik (WC Connectors, and water traps, etc). Export Sales Manager. Reporting to the Export Manager, my role as Export Sales Manager for Ireland and Western Europe, involved extensive travel, with 2 out of 4 weeks spent overseas. Hunter Plastics Limited are a manufacturer of 4 main product groups, Rainwater, Plumbing, Underground Systems and a range called Multikwik (WC Connectors, and water traps, etc).

    • Key Account Manager
      • Sep 2006 - May 2008

      As Key Account Manager, my role was to look after the overseas agents that we sold to. This includes visiting them in their own territory around the globe. Full sales support is offered by the role, sales training, product launches, literature updates, etc. As Key Account Manager, my role was to look after the overseas agents that we sold to. This includes visiting them in their own territory around the globe. Full sales support is offered by the role, sales training, product launches, literature updates, etc.

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales
      • 2004 - 2006

      MGE UP Systems have employed me as UK Sales Manager for Distribution channels. With over 100 re-sellers and 5 top line distributors, my brief is to manage the two managers that look after the distributors and increase the business presence for the company’s range of Uninterrupted Power Supplies. This is a new role with MGE and I am expected to report to the UK Sales Manager for UPS systems. As a new role, MGE wanted someone who could work autonomously and not be micro-managed. As of January 2005, I was appointed to run the companies on-line presence with vendors. Along with these I am responsible for the key accounts within the distribution channel; these alone bring in over 50% of the channel budget. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 500 - 600 Employee
    • Area Sales Manager
      • 1999 - 2004

      As a Area Sales Manager for Rittal my area included Shropshire, Staffordshire, Dyfed, Powys, Hereford, Worcestershire, Gwent, West, Mid and South Glamorgan and Cardiff. As the worlds largest enclosure manufacturer with turnover at approx. £1.15 billion the companies ultimate aim is always to keep market share. In December 2000 I transferred to another division within Rittal, EPLAN. This division deals with the sale of Electrical Design Software to the industry. Major customers include Ford, Jaguar, Rover, Range Rover, BMW and Control Techniques. Show less

    • Area Sales Manager
      • 1994 - 1999

      Employed as a salesman for the fourth largest UK electrical wholesaler. My main task upon employment was to target and obtain new business within the Wolverhampton area. Existing business was also addressed and converted into profitable and long-term contracts. For the first time in three years the branch has made a profit with our increased presence in the demanding market place. This presence has included planning, regular customer visits, thus building an excellent relationship with our customer base. Customer visits are made generally after an initial telephone call to the prospective client. Show less

    • Apprentice
      • 1987 - 1991

Education

  • Brownhills Community School
    1980 - 1987

Community

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