Experience

The Anfield Wrap

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head of Brand & Marketing

  • Feb 2017 - Present

  I lead the marketing team and I’m responsible for driving growth across the business through the creation and execution of the company's brand and marketing strategy. I also work with partner brands on campaign activations, project management and consulting around their messaging with Liverpool FC supporters - including Nike, NIVEAMEN, Levi's and more. I book, manage and feature on The Anfield Wrap live shows and tours around the world, as well as being a regular contributor on podcasts and videos. The Anfield Wrap is an award winning independent media organisation that shares the experience of supporting Liverpool FC from the heart of the city through podcasts, video and writing. With listeners in over 90 countries around the world, it has over 50,000 app users and 12,000 paying subscribers. Show less



Reach plc

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Brand Manager

  • Sep 2015 - Feb 2017

  Working at Trinity Mirror, the UK’s largest multimedia company, I devised and executed integrated marketing campaigns and promotions from start to completion for the TM regional titles around the UK with the objective of enhancing brand growth. Notable projects included the launch of Reach’s first football team app for the Manchester Evening News, the launch of their first fan driven football channel 'Football.London' and the Liverpool Echo's marketing campaigns around both the Capital One Cup Final and Europa League final for Liverpool FC. I was also responsible for creating advanced social media ad campaigns for Trinity Mirror titles throughout the UK to include the Manchester Evening News, Newcastle Chronicle, Birmingham Mail and Wales Online and have managed campaigns for 24 of their social channels. I provided detailed insights and reporting to measure return on investment and manage billing & invoicing. I worked with brands on a regular basis, identifying and managing promotions together to include Liverpool Football Club, Umbro and William Hill. Show less



Lookers plc

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Feb 2014 - Aug 2015

  Managing the digital marketing for 7 franchise dealerships within Charles Hurst, liasing with agencies, creating content for the website and managing social ad campaigns to drive leads. Identifying emerging trends within the industry to help achieve the business objectives of each dealership. Responsible for the creation and management of engaging, promotional content for franchise websites and social media channels as well as the development of online/offline marketing campaigns with the objective of driving traffic to the company website. Providing detailed analytic reports on Key performance indicators, targeted advertising campaigns and third party advertising to identify return on investment. Managing relationships with each franchise, third party providers and external agencies. Having a strong understanding of best practice within marketing to include SEO, PPC, Email marketing, sponsored social media advertising and advertising laws and compliance. Show less



Antrim and Newtownabbey Borough Council

• United Kingdom
• Government Relations Services
• 1 - 100 Employee

• Membership Marketing Advisor

  • May 2012 - Feb 2014

  Ensuring the continued growth & retention of memberships for the local leisure centre through promotion & retention campaigns. I worked with the business development team to ensure objectives of the marketing strategy for the council facilities were met. Ensuring the continued growth & retention of memberships for the local leisure centre through promotion & retention campaigns. I worked with the business development team to ensure objectives of the marketing strategy for the council facilities were met.