Experience

UNLV International Center for Gaming Regulation

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Operations Director

  • Aug 2023 - Present

  Manage a world class faculty to curate, develop and deliver training programs focused on international best practices in areas such as investigations, compliance, audit, sports wagering, cannabis regulation, cyber-security, casino security, i-gaming and programs specific to tribal nations. Create engaging virtual and on-site executive educational seminars and content to our stakeholder audience of gaming and cannabis operators, regulators, suppliers, and policy makers.

• Interim Executive Director

  • Dec 2021 - Aug 2023

  My role as the team leader is to drive the Center towards growth by maintaining its core tenets including research, practical and impactful executive education, regulatory and legislative advisory practices and developing leadership councils that routinely assess and make recommendations to improve international gaming regulations. I design and direct strategies that market, support and enhance our regulatory programming and organizational operations, including managing our assets, streamlining and optimizing financial operations, providing leadership to all staff, establishing business goals, and advising senior leadership within UNLV on the core tenets of the Center's mission. Our diverse audience includes jurisdictions from Japan, Singapore, Macau, Australasia, Canada, Mexico, U.K., Caribbean nations, and the U.S. Show less

• Operations Director

  • Oct 2021 - Jan 2022

  Manage a world class faculty to curate, develop and deliver training programs focused on international best practices in areas such as investigations, compliance, audit, sports wagering, cannabis regulation, cyber-security, casino security, i-gaming and programs specific to tribal nations. Create engaging virtual and on-site executive educational seminars and content to our stakeholder audience of gaming and cannabis operators, regulators, suppliers, and policy makers.

• Operations and Marketing Manager

  • Jul 2018 - Oct 2021

  Manage marketing and social media presence for the ICGR to ensure engagement, relevance, and position the Center as the focal point of gaming best practices. Create digital and print collateral, manage the website and social channels, email delivery, and design and deliver presentations for international audiences promoting and telling stories about the Center and UNLV. Serve as the operations leader responsible for organizing and managing program curriculum, budgeting, and execution of all training at UNLV and internationally.Foster and deepen relationships with principal faculty and stakeholders within UNLV and partner organizations to develop additional programs, site visits, and engaging content relevant to current gaming regulatory issues. Provide feedback to improve program content and engagement.Execute flawless customer experiences for open enrollment training programs at UNLV, including coordinating room setup, food and beverage, transportation, faculty, and site visits. Show less



Wente Vineyards

• United States
• Beverage Manufacturing
• 100 - 200 Employee

• Retail Communications Manager

  • Jan 2008 - Jan 2018

  Drive storytelling and go-to-market strategies for our portfolio of channel and consumer products, events, loyalty clubs, and experiences to diverse industries and audiences while coordinating across multiple internal business units and departments to develop and introduce new solutions and experiential programming. Reduce broad and complex concepts and business strategies into actionable product marketing plans with measurable results for frontline managers and staff.Consult with business units and partner on best practices to increase and retain loyalty memberships and execute direct mail, digital, and email marketing campaigns to take B2B and B2C customers on a journey to drive incremental revenue.Research and develop a keen understanding of the competitive set, customer and employee needs, industry influencers, and decision-makers to create a diversified suite of additional products and services.Develop strategies and maximize technology resources to lead projects from conception to closure, including new point of sale systems, CRM implementation, and utilize web analytics to improve customer website interface and improve campaign ROI. Drive social media programming throughout the hospitality division.Work closely with demand generation, wholesale brand/content marketing, human resources, destination event team, and product management to understand business needs and deliver the right message to that audience by executing marketing strategies and tactics that create measurable results. Report on KPIs driven by innovative marketing initiatives for a diverse set of consumer and channel business units, including hospitality centers, restaurant, golf course, event center, and concert series that increased hospitality division revenue 19.3% and lifestyle and loyalty club memberships 16.1%. Show less

• Retail Sales Manager/Wine Club Manager

  • 2004 - Jan 2008

  Created incremental value by nurturing customer relationships with key decision-makers in B2B corporate program and engaging with them post-sales, driving further adoption, increased satisfaction, and ensuring high retention resulting in a 23.5% sales revenue increase four years. Increased operational efficiency across business units.Established front of house training program for all new hospitality staff, including teaching brand stories, salesmanship, and guest relations.Embarked on a positive adoption trajectory with our services toward loyalty club members to build their confidence with exclusive experiences that surprised and delighted them. This led to membership revenue increasing from $16K to $1.7 Million within six years and a 16.1% increase in loyalty club memberships allowing for the development of additional loyalty club levels over the same time frame. Show less

• Retail Hospitality Manager

  • 2002 - 2004

  Collaborated with internal stakeholders to conceive new hospitality experiences, driving the revenue growth in the hospitality division. Weaving food and wine experiences together created the core of our lifestyle businesses and organizing the marketing strategies for these experiences, including e-mail and direct mail newsletter campaigns, opened the door to my marketing career.