Experience

Aquam

• United Kingdom
• Utilities
• 1 - 100 Employee

• Marketing Director

  • Jun 2019 - Present

  Greater San Diego Area Aquam Corporation delivers pipeline infrastructure technology solutions to protect public health and the environment. Utilizing innovative technologies, we deliver sustainable, safe and reliable diagnostics, monitoring and rehabilitation of our global pipeline infrastructures with minimal disruption to our customers and the communities we serve. Aquam is the parent company of world-leading small-diameter pipe lining technology manufacturer, Nu Flow Technologies; pipe rehabilitation… Show more Aquam Corporation delivers pipeline infrastructure technology solutions to protect public health and the environment. Utilizing innovative technologies, we deliver sustainable, safe and reliable diagnostics, monitoring and rehabilitation of our global pipeline infrastructures with minimal disruption to our customers and the communities we serve. Aquam is the parent company of world-leading small-diameter pipe lining technology manufacturer, Nu Flow Technologies; pipe rehabilitation provider Specialized Pipe Technologies; global pipeline assessment and inspection technology provider Aquam Pipe Diagnostics; and pipeline infrastructure technology provider Orbis Intelligent Systems. www.aquamcorp.com Nu Flow Technologies has been a leader in the small-diameter pipe lining industry for over 20 years. It manufactures and distributes innovative equipment and materials to rehabilitate deteriorated or failing pipeline infrastructure, deployed by over two hundred certified contractors worldwide. www.nuflowtechnologies.com Orbis Intelligent Systems provides data-driven monitoring solutions for pipeline infrastructure, including waste/drain pipelines, potable water pipelines, fire suppression systems, utility distribution pipelines, and HVAC and mechanical pipelines. Orbis technologies empower asset owners and operators with real-time high-quality data, integrated data analytics, and low-cost IoT solutions across commercial, residential, and utility applications. For more information, visit www.orbis-sys.com. Specialized Pipe Technologies provides sewer, water line and storm drain inspection, cleaning and non-invasive pipe lining solutions. SPT helps property owners and managers clean and renew their drain and water lines using “no-dig” non-invasive renewal techniques, repairing leaks and cracks with an internal “pipe-within-a-pipe” lining process that doesn’t require tearing out walls or digging up lawns. www.sptpipe.com Show less



Superset Marketing

• United States
• Advertising Services

• President

  • Nov 2017 - Present

  Greater San Diego Area Superset Marketing is a marketing services company designed around a simple premise - small businesses should have access to the same strategic marketing expertise that large businesses do, without paying a fortune. As a full service provider of evidence-based marketing services, we utilize measurement and metrics to focus marketing resources on high value tactics in support of company strategy, brand creation and transformation, and the development and execution of all marketing… Show more Superset Marketing is a marketing services company designed around a simple premise - small businesses should have access to the same strategic marketing expertise that large businesses do, without paying a fortune. As a full service provider of evidence-based marketing services, we utilize measurement and metrics to focus marketing resources on high value tactics in support of company strategy, brand creation and transformation, and the development and execution of all marketing tactics. We are marketing specialists, custom tailoring marketing programs for small business budgets. Show less



HD Supply

• United States
• Wholesale
• 700 & Above Employee

• Manager, Marketing and Brand Strategy

  • 2008 - 2016

  Greater San Diego Area Marketing manager for renovations business segment of HD Supply Facilities Maintenance. Developed and implemented comprehensive go-to-market strategy, from concept to tactics, including sales collateral, direct mail, and digital channels. Increased customer awareness by 4x. Created Property Improvement brand for renovations and installations services. Established competitive positioning within primary vertical markets and developed brand strategy including position, messaging, and… Show more Marketing manager for renovations business segment of HD Supply Facilities Maintenance. Developed and implemented comprehensive go-to-market strategy, from concept to tactics, including sales collateral, direct mail, and digital channels. Increased customer awareness by 4x. Created Property Improvement brand for renovations and installations services. Established competitive positioning within primary vertical markets and developed brand strategy including position, messaging, and visuals. Designed and executed customer research projects, including focus groups and quantitative survey research. Key findings incorporated into brand development. Strategist and product marketing for HDS FM private label brands. Revised private label brand architecture and portfolio. Show less



The RTC Group

• United States
• Advertising Services
• 1 - 100 Employee

• Editor, Publisher

  • 2001 - 2006

  Publisher of technical books, web site program manager and magazine staff editor.