Marketing Director

• Mar 2022 - Present

Marketing Manager, Brands/Agencies

• May 2017 - Present

Music Audience Exchange (MAX) is pioneering a new era of music sponsorship with a technology platform that matches artists and brands, and a proprietary marketing automation system that integrates brands into new music releases and tours. With over 7 million new music releases every year, MAX executes integrated sponsorship programs that deliver brand messages through the voice of artists directly to fans — across audio, video, social, digital, and live experiences. The MAX… Show more Music Audience Exchange (MAX) is pioneering a new era of music sponsorship with a technology platform that matches artists and brands, and a proprietary marketing automation system that integrates brands into new music releases and tours. With over 7 million new music releases every year, MAX executes integrated sponsorship programs that deliver brand messages through the voice of artists directly to fans — across audio, video, social, digital, and live experiences. The MAX Platform™ is built on proprietary data science that maps a brand’s target audience attributes to the fanbases of 1.8 million artists worldwide. Through data-science and expert curation, MAX identifies which artists best fit the brand and their target audiences — influencing purchase intent, increasing brand favorability, generating online leads, and delivering incredible engagement.

Creative Director

• Oct 2016 - May 2017

Marketing Communications Specialist

• Oct 2013 - May 2017

Responsible for brand strategies and implementation across all marketing channels. These strategies include SEO/SEM marketing, content creation, website design and development, social media marketing, email marketing, industry conferences, video production and animation, and hosting webinars. Email marketing campaigns. Manage both external email marketing campaigns and internal newsletter to customers. Build custom mobile responsive html emails to increase user engagement and efficacy of… Show more Responsible for brand strategies and implementation across all marketing channels. These strategies include SEO/SEM marketing, content creation, website design and development, social media marketing, email marketing, industry conferences, video production and animation, and hosting webinars. Email marketing campaigns. Manage both external email marketing campaigns and internal newsletter to customers. Build custom mobile responsive html emails to increase user engagement and efficacy of emails for campaigns across multiple email clients and user devices. Brand awareness at industry trade shows and conferences. Design custom backdrops, stands, and collateral to be used at different industry events that created a professional unified presence that increased brand awareness and prospect appeal. Build relationships that facilitated lead generation as well as cross promotion opportunities. Product evangelism. Build relationships with business professionals, put together and hosted webinars mutually promoted through speaker participant lists to expand brand awareness, generate quality leads, and help build online site authority through quality linking and promotion. Video editing and animation. Developed custom animation and video for company promotional material as well as internal customer support material.

Marketing Director

• Sep 2008 - Aug 2013

• Designed the company Logo, Website, Custom Sales Material, Marketing Collateral for both online and print marketing strategies. • Responsible for all marketing, sales, and operational processes. From 2008 - 2013 established affiliate relations, negotiated contracts, hired, trained, and managed sales personnel, maximized sales opportunities by establishing B2B contacts and quality industry vendors. • Designed Logos for marketing partners, as well as designed a website for one of… Show more • Designed the company Logo, Website, Custom Sales Material, Marketing Collateral for both online and print marketing strategies. • Responsible for all marketing, sales, and operational processes. From 2008 - 2013 established affiliate relations, negotiated contracts, hired, trained, and managed sales personnel, maximized sales opportunities by establishing B2B contacts and quality industry vendors. • Designed Logos for marketing partners, as well as designed a website for one of our marketing partners. • Handled both onboard and ongoing sales training. • Created a custom, intuitive process that allowed for better tracking of current performance variables and more accurate profit/loss forecasting. • Wrote and published articles as an industry expert with National News Today regarding a range of financial topics. Show less • Designed the company Logo, Website, Custom Sales Material, Marketing Collateral for both online and print marketing strategies. • Responsible for all marketing, sales, and operational processes. From 2008 - 2013 established affiliate relations, negotiated contracts, hired, trained, and managed sales personnel, maximized sales opportunities by establishing B2B contacts and quality industry vendors. • Designed Logos for marketing partners, as well as designed a website for one of… Show more • Designed the company Logo, Website, Custom Sales Material, Marketing Collateral for both online and print marketing strategies. • Responsible for all marketing, sales, and operational processes. From 2008 - 2013 established affiliate relations, negotiated contracts, hired, trained, and managed sales personnel, maximized sales opportunities by establishing B2B contacts and quality industry vendors. • Designed Logos for marketing partners, as well as designed a website for one of our marketing partners. • Handled both onboard and ongoing sales training. • Created a custom, intuitive process that allowed for better tracking of current performance variables and more accurate profit/loss forecasting. • Wrote and published articles as an industry expert with National News Today regarding a range of financial topics. Show less

Sales Manager

• May 2006 - Jul 2008

• Escalated from entry level to management position by providing high level sales and showing exemplary leadership. • As a Sales Manager, led top Sales Team 4 consecutive months, April-July 2008, making it the longest team winning streak in company history. • Handled interviews, hiring, and training of the Debt Consultants. • Revamped their voicemail scripts and provided ongoing training for existing Debt Consultants company-wide in this area. Increased contact rate by 10%… Show more • Escalated from entry level to management position by providing high level sales and showing exemplary leadership. • As a Sales Manager, led top Sales Team 4 consecutive months, April-July 2008, making it the longest team winning streak in company history. • Handled interviews, hiring, and training of the Debt Consultants. • Revamped their voicemail scripts and provided ongoing training for existing Debt Consultants company-wide in this area. Increased contact rate by 10% across the company. Show less • Escalated from entry level to management position by providing high level sales and showing exemplary leadership. • As a Sales Manager, led top Sales Team 4 consecutive months, April-July 2008, making it the longest team winning streak in company history. • Handled interviews, hiring, and training of the Debt Consultants. • Revamped their voicemail scripts and provided ongoing training for existing Debt Consultants company-wide in this area. Increased contact rate by 10%… Show more • Escalated from entry level to management position by providing high level sales and showing exemplary leadership. • As a Sales Manager, led top Sales Team 4 consecutive months, April-July 2008, making it the longest team winning streak in company history. • Handled interviews, hiring, and training of the Debt Consultants. • Revamped their voicemail scripts and provided ongoing training for existing Debt Consultants company-wide in this area. Increased contact rate by 10% across the company. Show less