Craig Wirth

President of Pest and Animal Control at Woodstream Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Lancaster, Pennsylvania, United States, US

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Experience

    • United States
    • Manufacturing
    • 200 - 300 Employee
    • President of Pest and Animal Control
      • 2017 - Present

      Lititz, PA

    • Executive Vice President Sales and Marketing
      • 2012 - 2017

      Lititz, PA • Responsible for full P&L of Woodstream's largest segment, Pest and Animal Control • Prioritizes new product launch process with associated financial return for five brands: Victor, Terro, Havahart, SaferBrand, and Mosquito Magnet • Communicates quarterly results to private equity sponsor at formal board meetings • Analyzes acquisition opportunities and oversees the integration of sales and marketing into Woodstream's portfolio

    • Vice President of Sales and Marketing
      • 2006 - 2012

      Lititz, PA • Managed outdoor decor, organic pest control, and Havahart wireless dog fence business segments • Led consumer care function and trade show execution (100+ shows annually) • Oversaw direct-to-consumer sales via Amazon and corporate-branded websites for managed segments

    • United States
    • Wholesale Building Materials
    • 700 & Above Employee
    • Vice President Product Management- Residential Tile
      • 2004 - 2006

      Lancaster, PA • Responsible for full P&L of residential tile business • Developed three-year strategic business plan and presented to the board of directors • Led a cross-functional business team consisting of product styling and design, finance, channel marketing, and logistics

    • Vice President and General Manager, Armstrong Strategic Accounts
      • 2000 - 2004

      Lancaster, PA • Reported directly to Chairman/CEO • Oversaw sales and customer P&L for largest accounts including The Home Depot and Lowe's • Supervised four general managers, four national account managers, and 200+ in-store service representatives

    • Multiple Sales, Marketing, and Management Positions
      • 1983 - 2000

      Greater New York City Area; Atlanta, GA

Education

  • University of Delaware
    Bachelor of Science, Marketing
    1979 - 1983

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