Craig Steinroeder

Business Development Manager North America - Architectural Metal Systems at AMICO Architectural Metal Systems
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(386) 825-5501

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Business Development Manager North America - Architectural Metal Systems
      • Jan 2023 - Present

      AMICO - Previously a Gibraltar company, has been a leader in the North American metal industry since 1939 specializing in perforated metal and expanded mesh. As we’ve grown and evolved over the years, we know that our purpose is to provide graceful, design-forward product solutions to help architects build unique and beautiful environments. While our metal products are of the highest standard, our knowledge and services are what make us a worthy partner from the early design phase to the job site. As your project partner, we bring years of architectural experience, detailing support, vast fabrication capabilities, engineering load analysis, job site coordination, and an overall flexibility & love of great design to bring great architecture to reality. Show less

  • AMICO - Previously a Gibraltar company
    • Birmingham, Alabama, United States
    • Product & Marketing Manager Building Products
      • Feb 2020 - Present

      Alabama Metal Industries Corporation (AMICO) is an industry leader in manufacturing, steel fabrication and material transformation. We produce and distribute the AMICO HYDRODRY Self Draining Vented Wall Systems, flooring & grating, expanded & perforated metals, architectural meshes, building and security products worldwide. Alabama Metal Industries Corporation (AMICO) is an industry leader in manufacturing, steel fabrication and material transformation. We produce and distribute the AMICO HYDRODRY Self Draining Vented Wall Systems, flooring & grating, expanded & perforated metals, architectural meshes, building and security products worldwide.

    • Business Development
      • Oct 2016 - Feb 2020

      RBI Solar, Inc. is the leading turn-key solution provider for solar mounting systems. We design, engineer, manufacture, and install solar mounting systems for commercial and utility scale projects. As a specialist in ground mount, roof mount, canopy, and custom designed specialty solar structures, we focus on providing best-in-class solar racking systems and project management capabilities to serve owners and integrators from design to construction. RBI Solar, Inc. is the leading turn-key solution provider for solar mounting systems. We design, engineer, manufacture, and install solar mounting systems for commercial and utility scale projects. As a specialist in ground mount, roof mount, canopy, and custom designed specialty solar structures, we focus on providing best-in-class solar racking systems and project management capabilities to serve owners and integrators from design to construction.

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Vice President Sales and Marketing
      • Dec 2013 - Oct 2016

      Viking Technologies specializes in mobile smart phone touch-panel repair and refurbishing of sub-assembly components for LCDs and OEM Back Housings supporting the leading 3PLs, Carriers, and Insurance companies. Primary focus on iPhones and Samsung units. • Engaged to restructure and lead all global sales and marketing initiatives for the organization skyrocketing first year growth rate from $5M to $45M in billable revenue. • Developed a lucrative turn-around business plan highly focused on cultivating and closing new mobile handset repair sales resulting in transforming a stagnate sales organization into a forward thinking customer centric revenue producer. This resulted in a 100% focus on new business development efforts aimed at OEMs, 3PLs, carriers, insurance providers, and retailers. Provided solutions to pave the way as the first company to build iPhone refurbished OEM sub-assembly mobile handset components ready for production. Focus on LCDs and Back Housings. This led the way for 3PLs to reduce their cost, increase profitable, and maintain a competitive edge, while enabling Viking to secure long term revenue opportunities. • Pushed new sales growth while balancing multiple NPI projects resulting in on-going new hand set repair revenue dollars. Show less

    • National Account Manager
      • Nov 2010 - Dec 2013

      USA leading self-performing HVACR Interior Climate Solutions company my primary responsibility was to drive On Demand service work and annual Preventive Maintenance service solutions to the nations leading retail multi site retailers and restaurants across the United States. • Delivered immediate and impressive new sales results; growing territory revenues from $0 to $3M within first 12 months. • Secured on demand and PM sales revenue contracts in excess of $23M annualized. • Achieved 400% of sales targets breaking all existing company records in first 12 months since launching sales initiatives. • Key accounts established included: Zale Corp, Stage Store-Peebles, Murphy Oil-USA, L’Oreal Salon Centric, O’Reilly Auto, H&R Block, Edward Jones, Kerr Drug, Chili’s, Brookdale Sr. Living, The Children’s Place and others. • Acquired new business as well as serviced existing clients to increase contract renewal and build new sales. • Generated all leads via aggressive cold calling, assessed needs, recommended solutions, negotiated pricing, national contracts and preventive maintenance agreements worth $23M at 40% GM for fiscal years 2011-2013. Show less

  • BDIwear
    • Raleigh-Durham, North Carolina Area
    • President
      • Nov 2008 - Nov 2010

      Designers, manufactures, and distributors of fashion eyewear and apparel. • Created and distributed a line of high fashion optical frames and sunglasses into 350 high-end optical stores. • Orchestrated sales team efforts through development of marketing techniques, implementation of sales plan, and world class customer service. Recruited/developed high end new dealer accounts in select key markets. • Participated in national trade shows. • Recognized by the Robb Report publication in 2009 for the “Hot Product” of the year award for eyewear. • Maintained a 50% GM across the entire product line. Show less

    • National and Regional Sales Manager
      • Oct 2005 - Nov 2008

      Managed Fountain and Baja boating dealerships within the Northeast, Mid-Atlantic, Midwest, West Coast and Canadian territories. Strong technical knowledge of marine craft including construction, performance, technology, and navigation. Recruited/developed and assigned new dealer accounts in select key markets. Performed ongoing sales and safety training to dealer management and retail sales personnel. Managed $16 million plus in new boat sales annually. Provided extensive plant tours to dealers and potential customers, highlighting construction techniques/technology. Provided in-water demonstrations/training and educated consumers/dealers on boating safety and performance features. Led the sales training for all sales/manufacturing personnel prior to boat shows, dealer meetings, and marketing events. Show less

  • Design Mark
    • United States
    • Business Development Manager-National Sales Manager
      • Jun 2002 - Oct 2005

      National leader in Printed Label Packaging Technologies. • Primary market focus aimed at prime labels, H&B, industrial applications, instrumentations, automotive, and other specialty packaging/label markets. • Responsibilities included P& L for the Label converting division. Managed Customer Service team, Inside Sales, Pre-Production, and complete oversight and budgeting responsibilities for new printing presses, capital equipment, and new product R & D technologies. • Expanded label business 35% from $10M to $13.5M by managing 15 outside channel/dealer partners. • Restructured inside sales and customer service personnel into one department, resulting in faster order turn around, improved customer satisfaction, which resulted in increased sales and net margins. • Increased new Inside sales business by $525k which exceeded goals by 40%. Show less

    • Canada
    • Software Development
    • 1 - 100 Employee
    • National Sales Manager-Director of Sales Packaging
      • Dec 1998 - Jun 2002

      A world leader in digital printing pre-press solutions for the graphic arts industry. • Generated annual division print management software sales of $9.2M and individual annual sales of $3M. • Product offering included PSI, Hagen, and Logic. Focus on B2B customers, and sales emphasis targeted at C-Level Executives. • Supported New Product Development Teams, Operations, Manufacturing, and Sales with one common goal of building the best industry products. • Managed and provided on-going support to District Sales Managers and the National Sales Team. • Assessed customer needs and recommended solutions, negotiated and implemented pricing and long term contractual agreements. • Lectured regularly at national printing and printing pre-press conferences. Creo Products/Kodak- Director of Sales Packaging • Launched ThermoFlex CTP Platesetter device. • Collectively generated $10 million in new ThermoFlex Sales. • Provided ongoing support to District Sales Mangers and the National Sales Teams. Show less

    • Account Manager
      • Jun 1997 - Dec 1998

      Managed accounts and sales of printing prepress workflow solutions, and the digital offset HP Indigo Omnius web packaging press resulting in the successful placement of several units. Led the division in annual sales of $1.7 million. Managed accounts and sales of printing prepress workflow solutions, and the digital offset HP Indigo Omnius web packaging press resulting in the successful placement of several units. Led the division in annual sales of $1.7 million.

Education

  • SUNY Plattsburgh
    Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
  • State University of New York at Delhi
    Associate of Arts and Sciences (A.A.S.), Marketing/Marketing Management, General

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