Experience

Ghost Partners NZ

• New Zealand
• Business Consulting and Services
• 1 - 100 Employee

• Head of Performance

  • May 2021 - Present



Truth Seeker Consulting

• New Zealand

• Founder

  • Jun 2020 - May 2021

  This was the start of my performance marketing consulting practice, which led to working with the amazing team at Ghost, and a permanent position with them. The name came about as a reflection of my constant curiosity about what lies beneath our behaviours, the ways in which we can unlock the mindset our experiences have created for us, and how we can manifest the life we deserve through seeking the truth about who we really are. This was the start of my performance marketing consulting practice, which led to working with the amazing team at Ghost, and a permanent position with them. The name came about as a reflection of my constant curiosity about what lies beneath our behaviours, the ways in which we can unlock the mindset our experiences have created for us, and how we can manifest the life we deserve through seeking the truth about who we really are.



Reason

• New Zealand
• Advertising Services
• 1 - 100 Employee

• COO and Strategy Director

  • Jan 2019 - Jun 2020

  A fantastic 18 months at Uprise as COO and Strategy Director, leading the 4 key delivery domains, Paid advertising, Web Performance (SEO/CRO), Content (incl video production/Influencer marketing) and Data and Analytics. One of my key accountabilities was to deliver to a gross profit target by domain. To enable this required optimisation of the delivery engine from client engagement and planning, through to applying agile methodologies (how we work) and capturing data points along the way that fed into Business Intelligence (BI) reporting. Having clean, authenticated data provided confidence when making business decisions, but what drove the most value was having close, trusted relationships with my direct reports, their teams, and the SLT. Nothing is more important. And it's not easy, tough decisions have to be made in business, but with high trust, people (yourself included) are more open and willing to accept those decisions. I'll always be proud of my time at Uprise and cherish the friendships I made whilst there. Show less



Kiwibank

• New Zealand
• Banking
• 700 & Above Employee

• Technical Marketing Lead

  • Jun 2015 - Dec 2018

  As the Technical Marketing Lead, I was accountable for developing a high performing team that delivered MarTech solutions across key platforms including kiwibank.co.nz, Salesforce and through working with agency partners. My team was accountable for: - The strategy, sales and day to day management of the Kiwibank public website (www.kiwibank.co.nz) - Utilisation of the Salesforce suite (Marketing Cloud, Ad studio and Social studio) to connect with our customers across multiple channels - Working with agency partners to deliver media strategy, content strategy and machine learning for always-on digital media buying (Albert AI) As much as I like the new tech that’s available, I’m most proud of the fantastic team I created at KB. We all know that the tech is going to keep evolving and changing, that’s inevitable. What is in our control though is how we lead our teams through this constant change. It’s what I always find most exciting about my roles and I’m on a daily journey of personal learning and discovery, seeking to understand how I can be an effective leader. Show less



OMG (Omnicom Media Group)

• Head of Digital

  • Jan 2009 - Jun 2015

  To get the best results for all our clients I focus on delivering effective strategies and drive my team to deliver exceptional work. From the challenge of working globally to making a positive change through social marketing campaigns in New Zealand. Every initiative requires the collaboration of agency partners and I work with some of the best. Clients include: Mitsubishi, Fonterra, Loyalty NZ, NZTA, Education NZ To get the best results for all our clients I focus on delivering effective strategies and drive my team to deliver exceptional work. From the challenge of working globally to making a positive change through social marketing campaigns in New Zealand. Every initiative requires the collaboration of agency partners and I work with some of the best. Clients include: Mitsubishi, Fonterra, Loyalty NZ, NZTA, Education NZ



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Digital Director

  • May 2007 - Dec 2008

  This was a national role, responsible for delivering thought leadership and digital media strategy to key clients and developing Starcom’s digital offering. Clients included: Telecom, TVNZ This was a national role, responsible for delivering thought leadership and digital media strategy to key clients and developing Starcom’s digital offering. Clients included: Telecom, TVNZ



Agency.com

• United States
• Advertising Services
• 100 - 200 Employee

• Media Director

  • Sep 2004 - Apr 2007

  It was a fascinating time to be in online advertising in the UK as it was growing so quickly and huge investment was being made by clients and media owners. When I started with Agency.com in 2004 it was the first time that online advertising spend had surpassed radio advertising. Over the next 3 years the investment grew from £1.12b to £2.81b, an increase of 151%, to become the 3rd largest medium by ad spend. It was imperative that British Airways capitalised on this rapidly changing environment. I lead the development of a comprehensive digital media strategy which covered all aspects of their business including the highly competitive short haul flights through UK and Europe, long haul flights (e.g USA) and Club World, BA’s premium service for business travellers. Clients included: British Airways, IKEA, John Lewis Direct, Dulux Show less



Dixons Carphone

• United Kingdom
• Retail
• 700 & Above Employee

• Online Marketing Manager

  • Nov 2003 - Sep 2004

  Based in London, I was responsible for developing and delivering the online marketing strategy • Channels utilised included: – Online Partnerships – Search Engine Optimisation (SEM & SEO) – Affiliate Marketing – E-mail Marketing • Launched TalkTalk (Broadband service) into the UK market Based in London, I was responsible for developing and delivering the online marketing strategy • Channels utilised included: – Online Partnerships – Search Engine Optimisation (SEM & SEO) – Affiliate Marketing – E-mail Marketing • Launched TalkTalk (Broadband service) into the UK market



Property Finder

• Online Consultant

  • Jun 2003 - Nov 2003

  Based in London I was responsible for delivering on their online marketing objectives.Channels utilised included: – Online Partnerships – Search Engine Marketing – Affiliate Marketing – E-mail Marketing Based in London I was responsible for delivering on their online marketing objectives.Channels utilised included: – Online Partnerships – Search Engine Marketing – Affiliate Marketing – E-mail Marketing



Interactive Media Corporation (Sydney)

• Marketing Director

  • Aug 1999 - Feb 2003

  Overall responsibility for developing the marketing strategy and determining the marketing budget to ensure delivery on very specific annual revenue targets Overall responsibility for developing the marketing strategy and determining the marketing budget to ensure delivery on very specific annual revenue targets



Pilgrim Communication Group (Sydney)

• Strategic Consultant

  • Oct 1998 - Aug 1999

  Key clients: Salvation Army, World Vision, Amnesty International and WSPA Key clients: Salvation Army, World Vision, Amnesty International and WSPA



World Wide Fund for Nature NZ (Wellington)

• Direct Marketing Manager

  • Oct 1995 - Aug 1998