Craig Muscanell
Art Director at Purple Carrot- Claim this Profile
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Experience
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Purple Carrot
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United States
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Food and Beverage Services
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1 - 100 Employee
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Art Director
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Mar 2022 - Present
Needham, Massachusetts, United States
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Senior Graphic Designer
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Oct 2020 - Mar 2022
Needham, Massachusetts, United States Generated on-brand, creative concepts that inspire action and designed a variety of deliverables, including print, web, and environmental design from start to completion. Collaborated with Creative Director and Marketing Team to continue to define, and successfully implement branded assets.
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Graphic Designer
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Feb 2018 - Oct 2020
Needham, Massachusetts, United States Executed on weekly deliverables and participated in content creation and strategizing with a special focus on digital and marketing needs, such as website design, email, and social assets. Assisted with weekly recipe photoshoots and maintained adherence to brand and photography style guides. Collaborated with other Creative team members on quarterly marketing & engagement campaigns.
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Freelance Designer
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United States
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Design Services
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Freelance Designer
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2011 - Present
Greater Boston Area Creating professional print and digital collateral with a focus on art direction, branding, and offering user experience/user interface guidance to clients for mobile and website design.
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Reebok
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United States
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Manufacturing
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700 & Above Employee
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Graphic Designer
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Aug 2017 - Feb 2018
Boston, Massachusetts, United States Worked closely with Marketing and Design teams to create inspiring and engaging email, web, and social assets that follow the company's existing brand guidelines. Other responsibilities include email layout adjustments, image resizing, formatting, and editing.
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GCP Applied Technologies
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Spain
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Senior Graphic Designer
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Jun 2016 - Jul 2017
Cambridge, Massachusetts, United States Responsible for updating design standards and mobile/desktop applications, creating and overseeing print/digital design assets, and managing a team of designers in a major packaging rebrand.
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Junior Graphic Designer
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Aug 2014 - Aug 2015
Supported Creative Director and Art Director in the creation of both print and digital design, with a focus in branding, marketing, and user experience/user interface design.
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Massachusetts College of Art
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United States
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Higher Education
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300 - 400 Employee
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Teacher Assistant
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Sep 2013 - Jan 2014
Boston, Massachusetts Teacher’s assistant for Typography I course. Lead instructional presentations on typography, proper craft, and design software. Assisted students and contributed to in-class critique.
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Education
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Massachusetts College of Art and Design
Bachelor of Fine Arts (B.F.A.), Graphic Design