Craig Millar
Technical Architect & Team Manager at Wunderman Thompson MAP- Claim this Profile
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Bio
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Technical Architect & Team Manager
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Feb 2023 - Present
London, England, United Kingdom
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Lead Developer & Team Manager
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Jun 2021 - Feb 2023
London, England, United Kingdom
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Developer
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Sep 2019 - Jun 2021
London, England, United Kingdom
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Senior Application Consultant
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Feb 2018 - Sep 2019
London, United Kingdom
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Trainline
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United Kingdom
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Technology, Information and Internet
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700 & Above Employee
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CRM Operations Manager
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Nov 2016 - Jan 2018
London, United Kingdom
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CRM Developer
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Sep 2015 - Nov 2016
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The Telegraph
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United Kingdom
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Media Production
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700 & Above Employee
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Data and Insight Solutions Manager
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Mar 2015 - Sep 2015
- Managing implementation of technical projects including but not limited to web apps, reports, data automations, Salesforce CRM connector, content management templates, deliverability, API feeds, schema creation and approval workflows through Adobe Campaign (Neolane).
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Senior eCRM Executive
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Jan 2014 - Mar 2015
london, england ● Developed and implemented new data driven email marketing strategy. ● Migrated from Exact Target to Neolane (Adobe Campaign). ● Performed split tests in order to determine most engaging/revenue driving content. ● Worked with 3rd party clients/agencies on email campaigns. ● Built bespoke templates for users not familiar with HTML. ● In-depth focus on list growth and data acquisition.
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Email Marketing Executive
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Sep 2012 - Dec 2013
london, united kingdom ● Implemented order replenishment retention program. ● Managing design team. ● Managed the creation of Email Marketing campaigns across 6 different countries including UK, France, Germany and Spain. ● Created automated emails. ● Migrated from Email Vision to Exact Target. ● Optimized website for SEO. ● Managed segmentation of subscriber lists, making sure all data is clean and ready for sending and ready for the introduction of dynamic content emails. ● Ensuring HTML best… Show more ● Implemented order replenishment retention program. ● Managing design team. ● Managed the creation of Email Marketing campaigns across 6 different countries including UK, France, Germany and Spain. ● Created automated emails. ● Migrated from Email Vision to Exact Target. ● Optimized website for SEO. ● Managed segmentation of subscriber lists, making sure all data is clean and ready for sending and ready for the introduction of dynamic content emails. ● Ensuring HTML best practices are always in place to ensure top deliverability across all email clients and domains.
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Email Marketing Assistant
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Sep 2011 - Sep 2012
100 Villiers Road, Dollis Hill ● Created and launched campaigns using Photoshop, Email Vision and Exact Target platforms. ● Created and scheduled email campaigns directed at consumers in various countries including UK, France, Germany and Spain while working to a strict schedule. – 60 campaigns in the month of May, up from around 30 when I started in Sept. ● Managed segmentation and applying rules to email lists.
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Content Manager
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Mar 2011 - Jun 2012
Hush TV Filming and creating video content. Marketing and social networking.
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PR Assistant (Intern)
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Mar 2011 - Jun 2011
Brixton, London Working to gain press and radio features for the 2011 awards ceremony.
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Union square music
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Musicians
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1 - 100 Employee
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Marketing Intern
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Feb 2010 - Apr 2010
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Education
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University of Westminster
Upper Second Class Bachelor of Honors, Commercial Music -
Oban High School