Craig McMaster
General Manager at Twist Marketing- Claim this Profile
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Bio
Experience
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Twist Marketing Pty Ltd
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Australia
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Wholesale
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1 - 100 Employee
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General Manager
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Dec 2021 - Present
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Business Manager
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Jun 2021 - Dec 2021
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Classic Duo
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Australia
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Retail
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1 - 100 Employee
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Account Manager
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Apr 2020 - Jun 2021
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Strikeforce AMC
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Australia
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Consumer Goods
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200 - 300 Employee
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Account Director
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Jul 2019 - Oct 2019
Acquired Ausrep June 2019. Acquired Ausrep June 2019.
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AUSREP PTY LIMITED
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Australia
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Retail
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1 - 100 Employee
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Account Director
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Aug 2018 - Jul 2019
Strategic account & operational management within national sales & merchandising services provider focussed on hardware - Bunnings & IHG (M10 & HTH).Trusted client advisor on critical Bunnings measures across all field and product management KPI's including VIS, KPI's, Min/Max Management & SASR.Directly managed a national team of 15 with further direction and instruction to 150+ national sales & merchandising teamLiaison with Bunnings on clients behalf for new store implementation/merchandising, planogram/BLG project management (planning, layout, trials, national rollouts, reporting), SASR, Min/Max management, new product rollouts and more.Managed national merchandising team for Independent Hardware Group's Sapphire store upgrade program. Show less
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National Account Manager
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Nov 2015 - Aug 2018
Manage key state and national accounts. Build and grow relationships with major clients ensuring service KPI requirements for Bunnings and IHG/Mitre 10 were exceeded at all times.On-board new clients, build client and project task information packs for distribution to 150+ national merchandisers.Relied upon for professional leadership, mentoring and guidance to new and internal recruits.Provided data insight and analysis expertise to internal and external clients for strategic planning, product lifecycle, project management and relationship management.Ongoing recruitment, training and management of project based merchandising team working through Bunnings and IHG/Mitre 10 stores. Show less
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Displayrite Resources
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Australia
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Advertising Services
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Sales & Marketing Manager
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May 2014 - Oct 2015
Design, manufacture and distribution of marketing support collateral including large format print, shopfitting fixtures, product displays & exhibition stands. Key Responsibilities: Account Management & New Business Development Marketing & Customer Experience Management Project Management Contractor Management OH&S and company policy & procedures Business strategy advisor Design, manufacture and distribution of marketing support collateral including large format print, shopfitting fixtures, product displays & exhibition stands. Key Responsibilities: Account Management & New Business Development Marketing & Customer Experience Management Project Management Contractor Management OH&S and company policy & procedures Business strategy advisor
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Stratco
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Melbourne, Australia
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Product Manager - Stratco Outback
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Oct 2013 - Feb 2014
Manufacture & distribution of lifestye & hardware products through an approved dealer network and company owned store network Key Responsibilities: Project estimating, quoting and build guidance to the dealer network Account management and growth via existing Western Victorian dealer network New dealer development and training Product and sales training of dealers and employees Manufacture & distribution of lifestye & hardware products through an approved dealer network and company owned store network Key Responsibilities: Project estimating, quoting and build guidance to the dealer network Account management and growth via existing Western Victorian dealer network New dealer development and training Product and sales training of dealers and employees
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Breakwater Metaland
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Geelong, Australia
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General Manager
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Jan 2011 - Aug 2013
Steel retail & wholesale, project & general fabrication and hardware sales business Overall P&L responsibility with 13 direct reports resulting in 10% revenue growth and 10% transaction frequency growth over two years Key Responsibilties Included: Marketing, pricing, new product and customer strategies Project fabrication estimating, quoting and tendering Key account management and new business development OHS&E Facilities and equipment maintenance Recruitment, training & overall people management. Show less
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National Trade Manager - Onesteel Metaland / Steel & Tube
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Dec 2008 - Jan 2011
Provide high level marketing support across 50+ sales and distribution outlets across Australia. Including reporting & analysis (SAP/BW), strategic planning, advertising, campaign development, internal training and communication packages. "hands-on" project management of store upgrade program including external branding, store design & layout, contractor management, construction/installation, in-store training and commissioning. Subsequent development of in-store POS support materials, co-ordination of regular advertising and on-selling promotional material, to support existing and upgraded store network. Show less
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OneSteel
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Australia
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Mining
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200 - 300 Employee
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Metaland State Marketing Manager - Southern Region
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Jan 2007 - Dec 2008
Key member of the southern region management team leading marketing efforts across 17 company stores as well as multiple franchise operations through Vic, SA, NT and Tas. Key responsibilities included branding, advertising programs, sales, sales training, CRM, POS support, sales data analysis & reporting, stock optimisation, as well as annual strategy and budget planning.
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Location Manager - Onesteel Metaland Morwell
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Jan 2005 - Jan 2007
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Manager
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2000 - 2005
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National Manager
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1998 - 2000
Development and/or publishing, production, import & national distribution of stationery and printed products. Development and/or publishing, production, import & national distribution of stationery and printed products.
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Education
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The Gordon
Ass. Dip. Business/Marketing, Marketing/Marketing Management, General