Craig Mayes
Franchise Owner / Director at Home Instead UK- Claim this Profile
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Bio
Richard Burt
Craig has the drive and determination to succeed in everything that he does. He sets very clear objectives and measurements to ensure that his team knows what they need to do and how they are performing against their objectives. His team is always well motivated and believes in the strategy which they are implementing. Craig is a very experienced operator but, is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to his customers to deliver the best returns for the company.
Jackie Metcalfe
Craig has huge drive and determination to succeed in all that he does and to make his team the best that they can be as well. He sets very clear objectives and measurements to ensure that everyone knows what they need to do and how they are performing against these. Craig is a very experienced operator but is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to customers.
Richard Burt
Craig has the drive and determination to succeed in everything that he does. He sets very clear objectives and measurements to ensure that his team knows what they need to do and how they are performing against their objectives. His team is always well motivated and believes in the strategy which they are implementing. Craig is a very experienced operator but, is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to his customers to deliver the best returns for the company.
Jackie Metcalfe
Craig has huge drive and determination to succeed in all that he does and to make his team the best that they can be as well. He sets very clear objectives and measurements to ensure that everyone knows what they need to do and how they are performing against these. Craig is a very experienced operator but is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to customers.
Richard Burt
Craig has the drive and determination to succeed in everything that he does. He sets very clear objectives and measurements to ensure that his team knows what they need to do and how they are performing against their objectives. His team is always well motivated and believes in the strategy which they are implementing. Craig is a very experienced operator but, is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to his customers to deliver the best returns for the company.
Jackie Metcalfe
Craig has huge drive and determination to succeed in all that he does and to make his team the best that they can be as well. He sets very clear objectives and measurements to ensure that everyone knows what they need to do and how they are performing against these. Craig is a very experienced operator but is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to customers.
Richard Burt
Craig has the drive and determination to succeed in everything that he does. He sets very clear objectives and measurements to ensure that his team knows what they need to do and how they are performing against their objectives. His team is always well motivated and believes in the strategy which they are implementing. Craig is a very experienced operator but, is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to his customers to deliver the best returns for the company.
Jackie Metcalfe
Craig has huge drive and determination to succeed in all that he does and to make his team the best that they can be as well. He sets very clear objectives and measurements to ensure that everyone knows what they need to do and how they are performing against these. Craig is a very experienced operator but is also strategic in his thinking. He constructively challenges to ensure continuous improvements in processes and services provided to customers.
Experience
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Home Instead UK
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United Kingdom
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Hospitals and Health Care
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200 - 300 Employee
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Franchise Owner / Director
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Jan 2018 - Present
- Franchisee of the UK’s Leading Domicilary Care Company operating CQC rated “Outstanding” offices in Leicestershire. - Built the business from scratch during the first half of 2018 growing revenues 86% year on year whilst achieving a 5 Star Employer award from Work Buzz. - Franchisee of the UK’s Leading Domicilary Care Company operating CQC rated “Outstanding” offices in Leicestershire. - Built the business from scratch during the first half of 2018 growing revenues 86% year on year whilst achieving a 5 Star Employer award from Work Buzz.
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Drake & Morgan
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United Kingdom
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Food and Beverage Services
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100 - 200 Employee
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Operations & Projects Director
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Apr 2018 - Mar 2019
- Initial six month interim contract leading the Operations & Sales Teams driving £1.2m of Sales per week from 22 Premium Bars & Restaurant in the City of London, Manchester & Edinburgh. - Asked to continue to project manage a change programme to improve the Like for Like Sales, Labour Productivity and Guest Satisfaction after a period of rapid expansion. - Opened the second Drake & Morgan Manchester the Anthologist in August 2018, strengthening the companies presence in the North West.
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Pizza Pots & Pints
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Restaurants
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1 - 100 Employee
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Director
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Mar 2015 - Dec 2017
- In March 2015 after the success of Apostrophe Pubs business we launched Pizza, Pots & Pints in the Salisbury Arms, Cambridge www.salisburyarmscambridge.co.uk - In May 2016 we opened the Old White Horse, Baldock followed by the Queen's Head, Peterborough in August 2017 and the Radcliffe Arms, Hitchin in October 2017. - Pizza, Pots and Pints was aimed at transforming smaller community sites in great demographics to offer a focus on crafted, artisan food and drinks and menus designed around sharing. - Think light crispy artisan pizza (cooked in our amazing wood-fired oven), warming terracotta pots of comfort food (bubbling mac n cheese anyone?) and pints of beer (from around the globe)
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Apostrophe Pubs
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Restaurants
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1 - 100 Employee
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Director
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Feb 2014 - Dec 2017
- In February 2014 we opened our first Boutique Pub Restaurant Hotel d'Parys, Bedford www.dparys.co.uk with a view to grow a collection of 5 Pub Restaurants & Hotels. - In July 2015 we opened Merlin's Cave, Chalfont St Giles www.merlins-cave.com and in September 2015 we purchased Cox's Yard, Stratford upon Avon www.coxsyard.com - Our Mission simple to create Stunning Businesses, Inspired by Leaders, Loved by our Team and Cherished by Guests - In February 2014 we opened our first Boutique Pub Restaurant Hotel d'Parys, Bedford www.dparys.co.uk with a view to grow a collection of 5 Pub Restaurants & Hotels. - In July 2015 we opened Merlin's Cave, Chalfont St Giles www.merlins-cave.com and in September 2015 we purchased Cox's Yard, Stratford upon Avon www.coxsyard.com - Our Mission simple to create Stunning Businesses, Inspired by Leaders, Loved by our Team and Cherished by Guests
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Charles Wells
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Director - Charles Wells France/Apostrophe Pubs/Pizza Pots & Pints
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Feb 2014 - Dec 2017
- Board Director leading the managed pub business at Family Brewer, Charles Wells operating 20 pubs with a turnover of £16m and EBITDA of £3.7m across the UK & France. - Responsible for 3 concepts Charles Wells France our traditional English Pubs in France, created Apostrophe Pubs our Gastro Pub Hotels & Pizza, Pots & Pints our artisan Pizza Pubs.- Delivered system and operating improvements which drove like for like sales growth by 7%, gross profit margins by 1% which contributed to an improvement in Unit Profit of 23%- Fine tuned the product offer and customer journey which led to a labour cost reduction of £93K or 2% across the 3 concepts and a 7% improvement in guest satisfaction scores.- Conducted guest profiling in each concept, and then worked with Experian to create a piece of demographic research to identify towns/cities to build an acquisition pipeline for 2018 of 6 sites. - Implemented an online learning and development platform in conjunction with CPL Training which led to a 25% reduction in labour turnover and a improvement in statutory training of 35% - Steered the marketing and pub teams to develop our social media strategy, which led to a 15% improvement in our guest database and a 12% increase in guests interacting with us.- Instigated improvements in Health & Safety and Food Safety in collaboration with Sheild Safety Group to electronically monitor and report on issues improving compliance scores by 3%. - Nominated and won a number of local and national awards including, Best New Pub/Bar Publican Awards 2015, Best Managed Pub Great British Pub Awards 2016.
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Operations Director
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Jul 2009 - Feb 2015
- Board Director leading the Operations, Property and Customer Support Teams operating 200 pubs with a turnover of £25m and EBITDA of £8.5m. - Delivered the 5 year strategic plan for the business to proactively manage the declining market increasing the average income per pub by £16K and growing EBITDA by 6.8%.- Introduced a Trainee Area Manager training programme and recruited two graduates, one who went on to win the prestigious "ALMR Operations Manager of the Year" award. - Launched "Passport for Profit" an initiative aimed at improving the insight we had into the performance of our pubs and our business partners improving the profitability by 24%.- Formulated a £2m pa capital investment programme into the pub estate ensuring the company improved the quality of the £230m of assets adding £200K of Net Profit per pub pa. - Initiated a review to improve our recruitment processes leading to a reduction of the average time taken to let our pubs from 41 to 26 weeks saving over £273K pa in costs. - Restructured the Property & Customer Support Team members and processes which led to cost savings of £174K- Transformed the companies approach to award winning multiple operators co investing £4m to influence their vision growing our profitability and their companies in the process. - Delivered a 5 year plan to dispose of 50 under performing assets generating proceeds of £5.7m pa and reinvesting proceeds in new and existing assets generating a ROI of 15%.- Developed a business case which concluded in a £1.5m investment to take Charles Wells Pub Company back into directly managing its best pubs.
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Director of Operations
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Jun 2008 - Jul 2009
- 60% of my time was managing all aspects Operations, Property, Marketing, Recruitment & Finance doubling the turnover to €1.8m and it's EBITDA to €320K.- Influenced the acquisition criteria which led to us purchasing 2 larger sites enabling us to increase turnover by 44% and improve profitability by 64%.- Negotiated a new supply deal for the distribution of Wells & Youngs Brands into our export partner in France resulting in a £200K increase in our Wet Gross Margin. - Created a 5 year business plan, with budgets and cash flows allowing the business to become funded and indebted through its operations in France.
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Head of Acquisitions
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Jun 2008 - Jul 2009
- 40% of my time leading the project team in the acquisition of 34 pubs from Punch Taverns and Enterprise Inns. - Managed our new business partners and initiated them into the company influencing the business partners to invest in growing the net profit - Formulated criteria which allowed us to determine a pubs future based on its physical structure, location and demographics establishing a 5 year disposal programme. - Redefined the operational planning process ensuring every business unit had a clear idea of the direction we wanted to take with each pub.
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Retail Development Manager
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Jul 2007 - Jun 2008
- Responsible for covering a geography of 45 pubs in Northamptonshire, Oxfordshire and Warwickshire growing the profit contribution by 11.6% to £1.7m. - Transformed the quality of pubs and their operators spending £3.75m of capital improving the quality of the pubs generating returns on investment in excess of 15%. - Developed strong lasting relationships with my business partners ensuring I had zero business failures and vacancies from June 2008 through September 2009.- Recognised as a leading Operations Manager in the Association of Licensed Multiple Retailers Operations Manager of the Year awards in 2008.
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Scottish and Newcastle
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Food and Beverage Services
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1 - 100 Employee
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Operations & Sales Manager
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Nov 2005 - Jul 2007
- Responsible for a geography of pubs in Bedfordshire, Buckinghamshire, Northamptonshire and Warwickshire growing the profit contribution by 10% to £2.2m versus the previous year. - Created a business review format covering the 5 P's of marketing so we could evaluate the sustainability of each business partner increasing the average length of tenure by 3 months. - Developed strong relationships with stock takers and accountants to ensure business partners were given independent third party advice which I could reinforce to enhance their profitability.
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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Internal Controls Manager
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2003 - 2005
- Responsible for Debt, Stock, Cash and Controls Management for the 11 Courtyard Hotels within the UK ensuring policies and procedures were followed.- Work with the hotels to reduce Liquor and Food Stock Deficits by 8k and 3k respectively Year On Year.- Work with the hotels to reduce Year On Year Liquor and Food COS% 0.4% and 0.6% respectively.
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Food & Beverage Business Development Manager
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Feb 2003 - Aug 2003
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Education
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HotelSchool - The Hague
BA Hons, European Hospitality Management and Hotel Administration -
Bury Lawn School, Milton Keynes
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St George English School, Rome, Italy
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Bury Lawn School, Flitwick