Craig Massa

Territory Manager at Seiko Corporation of America
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us****@****om
(386) 825-5501

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5.0

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John Pistner

I had the opportunity to interview and hire Craig at Movado Watch Co. As it’s President I interviewed Craig because he had never been in wholesale sales. I saw in Craig with what all quality mangers need. He had great drive and tenacity with the will to learn. Craig was a star at Movado. What a great pleasure to work along side him and see him grow into one of Movado Watch company’s finest.

ALINA DOUGLASS

Craig was my manager at Chamilia. He led through inspiring and developing us to deliver results. He set and communicated clear direction to our team on what needed to be accomplished and how it can be achieved at a high level. Craig encouraged communication creating an open environment to ask questions, get feedback and share concerns. He understood each person’s skill level, career goals, and created opportunities for us to learn new skills while at the same time accomplishing what the company needed the team to produce. I highly recommend Craig as a very effective manager or partner for any team!!!

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Experience

    • Luxury Goods & Jewelry
    • 100 - 200 Employee
    • Territory Manager
      • Apr 2019 - Present

    • Territory Manager
      • Apr 2019 - Present

    • United States
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • Regional Sales Manager, Movado and Licensed Brands
      • Jul 2015 - Apr 2019

      Responsible for all independent sales for Movado, Concord, Ebel and Licensed Brands in 15 states. Consistently achieved over 100% of my goals.

    • Director of Sales for Licensed Brands
      • Jun 2012 - Jul 2015

      Oversaw all independent sales of Tommy Hilfiger, Boss, Boss Orange, Lacoste, Juicy Couture and Scuderia Ferrari watch brands in the U.S. Managed 5 territory Reps throughout the country. Helped to grow this division of Movado Group to be one of the strongest and fastest growing in the company.

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Regional Sales Manager-East
      • Jan 2011 - Jan 2012

      Managed the #1 territory in both volume and total independent retailers on the east coast. I was responsible for 7 sales reps and 3 independent agents. I have managed key accounts by sucessfully building strong relationships with owners, buyers and their marketing teams .Chamilia, LLC supplied fashion jewelry and personalized .925 sterling silver beads to high end independent jewelry retailers and fashion boutiques with 4500 retail points of distribution worldwide ( 2,000 within the U.S.) Managed the #1 territory in both volume and total independent retailers on the east coast. I was responsible for 7 sales reps and 3 independent agents. I have managed key accounts by sucessfully building strong relationships with owners, buyers and their marketing teams .Chamilia, LLC supplied fashion jewelry and personalized .925 sterling silver beads to high end independent jewelry retailers and fashion boutiques with 4500 retail points of distribution worldwide ( 2,000 within the U.S.)

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Head of Wholesale US and Caribbean/Swatch Watches
      • Jan 2010 - Jan 2011

      Responsible for a 12.5 million dollar wholesale business within the US and Carribean. Direct reports: 3 Regional Managers, Key Accounts Manager, and a Brand Coordinator. Participated in budgets, co-op and the overall growth of the wholesale division of the Swatch watch brand. Responsible for a 12.5 million dollar wholesale business within the US and Carribean. Direct reports: 3 Regional Managers, Key Accounts Manager, and a Brand Coordinator. Participated in budgets, co-op and the overall growth of the wholesale division of the Swatch watch brand.

    • United States
    • Luxury Goods & Jewelry
    • 700 & Above Employee
    • National Sales Manager-ESQ SWISS
      • Feb 2005 - Apr 2009

      Drove all the independent and regional chain business throughout the United States.(10 million in revenue) Oversaw 14 sales reps throughout the country. Participated in everyday operations of ESQ Watch brand including advertising, product development,and customer relations which resulted in increased sales and product positioning. I achieved a 73% growth during my first 2 years with the brand.

    • Movado Territory Manager
      • Sep 1996 - Feb 2005

      Led independent business for Movado Watch throughout the Midwest (13 states/ 120 doors of distribution) A true road warrior, and professional. Abilty to jump start struggling territories, to be more profitable for the company.

    • Switzerland
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • ESQ Territory Manager
      • Jun 1994 - Sep 1996

      Began my career with Movado Group as a Territory Manager with ESQ Watches. Covered the Upper-midwest (MN, WI, IA, KC,) and the Northwest (N.CA, WA, MT, OR, NV,) #1 in the company for new door openings-(50) Began my career with Movado Group as a Territory Manager with ESQ Watches. Covered the Upper-midwest (MN, WI, IA, KC,) and the Northwest (N.CA, WA, MT, OR, NV,) #1 in the company for new door openings-(50)

Education

  • Glassboro State, Glassboro NJ
    BA, Communications

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