Experience

Aptitude Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Director, Strategic Development

  • 2018 - Present

  Direct client facing strategic development for successful healthcare / pharmaceutical clinical and commercial development organization. Using data platform generated research and analytics to drive strategic marketing, messaging and product positioning. Experienced in delivering strategic analysis based on primary customer insights market research, and developing marketing communications strategy, branding and positioning, My expertise encompasses cutting edge, data driven business intelligence, clinical and commercial product launch strategies, and marketing. Craig is deeply attuned to delivering actionable strategic results supported by profitable revenue growth.



MDOutlook | inform · connect · impact

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Vice President, Strategic Development

  • 2008 - 2017

  Craig directed strategic and business development for successful entrepreneurial pharmaceutical commercial markets data analytics and communications strategy consultancy. Based on a foundation of 20 years experience in customer insights and market research, marketing strategy, branding and positioning, Craig's expertise encompasses cutting edge cloud hosted data driven business intelligence, commercialization and product launch strategies, and marketing. Craig is deeply attuned to delivering actionable strategic results supported by profitable revenue growth.



Omnicom Health - ProEd Communications

• Vice President, Promotional Strategy Group

  • 2006 - 2008

  Strategic scientific branding and medical communications agency focused on global healthcare companies. Division of Omnicom (Fortune 500 company). Led strategy group to develop and implement client scientific brand marketing, positioning and communications. Strategic scientific branding and medical communications agency focused on global healthcare companies. Division of Omnicom (Fortune 500 company). Led strategy group to develop and implement client scientific brand marketing, positioning and communications.



MediTech Intl / International Medical Press

• Senior Director

  • 2004 - 2006

  U.S. division of global healthcare marketing agency. Led marketing strategy and planning. Supervised grant development and submission (independent funding). Business unit financial management. Management of tactical development and execution. Led client management teams (3 teams of 4 professionals each). Member of senior management team. U.S. division of global healthcare marketing agency. Led marketing strategy and planning. Supervised grant development and submission (independent funding). Business unit financial management. Management of tactical development and execution. Led client management teams (3 teams of 4 professionals each). Member of senior management team.



ROI 2 - Getting Influence Right

• Vice President, Director of Client Services

  • 2002 - 2004

  B2B business intelligence and customer insights organization. Directed marketing strategy, business development and client relationship management. B2B business intelligence and customer insights organization. Directed marketing strategy, business development and client relationship management.



GM R*Works

• Vice President, Regional Managing Director

  • 2000 - 2002

  Directed event and sponsorship marketing for General Motors Corporation throughout the Southeastern U.S. GM liaison with partner agencies to evaluate business case scenarios, implement and perform post-event ROI assessment. Liaison with GM regional executive and brand management, finance and legal departments. Strategic planning and development. Business development for co-sponsorships. Directed the implementation of over 100 / year integrated event marketing programs for all GM divisions within Southeastern U.S. Directed account management and event implementation staff. Member of regional Executive Committee.