Craig Fairfield, MBA
Managing Director at Wax Custom Communications- Claim this Profile
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Bio
Megan Janesky
Craig is a true leader who demonstrates integrity and poise. He has a strong ability to tackle multiple tasks simultaneously, while generating successful results. He’s also quite the optimist, so nothing ever gets him down!
Kelsey Muncy
Craig is an outstanding leader, manager, and mentor. He’s a strategic and critical thinker who digs deep to find the best solutions with his clients and colleagues. He has the chops and experience to do pretty much anything.
Megan Janesky
Craig is a true leader who demonstrates integrity and poise. He has a strong ability to tackle multiple tasks simultaneously, while generating successful results. He’s also quite the optimist, so nothing ever gets him down!
Kelsey Muncy
Craig is an outstanding leader, manager, and mentor. He’s a strategic and critical thinker who digs deep to find the best solutions with his clients and colleagues. He has the chops and experience to do pretty much anything.
Megan Janesky
Craig is a true leader who demonstrates integrity and poise. He has a strong ability to tackle multiple tasks simultaneously, while generating successful results. He’s also quite the optimist, so nothing ever gets him down!
Kelsey Muncy
Craig is an outstanding leader, manager, and mentor. He’s a strategic and critical thinker who digs deep to find the best solutions with his clients and colleagues. He has the chops and experience to do pretty much anything.
Megan Janesky
Craig is a true leader who demonstrates integrity and poise. He has a strong ability to tackle multiple tasks simultaneously, while generating successful results. He’s also quite the optimist, so nothing ever gets him down!
Kelsey Muncy
Craig is an outstanding leader, manager, and mentor. He’s a strategic and critical thinker who digs deep to find the best solutions with his clients and colleagues. He has the chops and experience to do pretty much anything.
Experience
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Wax Custom Communications
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United States
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Marketing Services
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1 - 100 Employee
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Managing Director
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Feb 2019 - Present
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Mightily
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Public Relations and Communications
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Vice President
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Feb 2018 - Feb 2019
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Senior Director, Accounts
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Apr 2017 - Feb 2019
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McKendree University
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United States
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Higher Education
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300 - 400 Employee
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Adjunct Professor
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2008 - Feb 2019
I teach a variety of marketing and management classes in the School of Business at McKendree University including: Principles of Marketing, Research Methods, Business Strategy & Policy, Principles of Retailing, and International Management. I teach a variety of marketing and management classes in the School of Business at McKendree University including: Principles of Marketing, Research Methods, Business Strategy & Policy, Principles of Retailing, and International Management.
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Senior Director of Strategy
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Sep 2015 - Oct 2016
Wax is a full-service custom publishing and integrated marketing firm providing an array of services designed to communicate brands and messages artfully and consistently across all media. Clients include major health plans, academic medical centers, hospital systems, physician practices, and outpatient centers.
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Director, Account Services
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Dec 2014 - Sep 2015
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Senior Account Executive
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Jul 2010 - Dec 2014
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UofL Health Care
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United States
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Medical Practices
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1 - 100 Employee
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Assistant Director, Marketing and Communications
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Sep 2008 - Jan 2010
At UofL Healthcare, I raised awareness and enhanced the image of University of Louisville Hospital, the James Graham Brown Cancer Center, the UofL Physicians Group, and the various programs operated there through the strategic application of marketing and communications to reach and persuade a variety of local and regional audiences including consumers, community leaders, politicians, employees, physicians, potential recruits, referral sources, donors, supporters, and others. Marketing, PR, Content Creation, Custom Publishing, Budget Management, Social Media, Digital Show less
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Group Nine Marketing
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United States
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Advertising Services
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Sr. Account Executive
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2005 - 2008
Group Nine is a boutique agency that specializes in healthcare, not-for-profit, and higher education communications and marketing. Major clients include Norton Healthcare, the Norton Leatherman Spine Center, McKendree University, University of Louisville Healthcare, Harrison County Hospital, Twin Lakes Regional Medical Center, and Pankratz Eye Centers. Marketing, PR, Content, Custom Publishing, Video Production, Digital, Strategy Group Nine is a boutique agency that specializes in healthcare, not-for-profit, and higher education communications and marketing. Major clients include Norton Healthcare, the Norton Leatherman Spine Center, McKendree University, University of Louisville Healthcare, Harrison County Hospital, Twin Lakes Regional Medical Center, and Pankratz Eye Centers. Marketing, PR, Content, Custom Publishing, Video Production, Digital, Strategy
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C & R Graphics
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United States
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Printing Services
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Account Executive / Specialty Advertising Manager
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1999 - 2005
•Established, staffed, developed, and managed a new specialty advertising department •Serviced a portfolio of existing commercial printing and fulfillment customers including advertising agencies, non-profit organizations, and regional and national corporations •Developed new customers through networking, direct business-to-business sales, and referrals •Gained valuable experience in commercial printing processes and advertising agency protocol •Hired and supervised employees •Established, staffed, developed, and managed a new specialty advertising department •Serviced a portfolio of existing commercial printing and fulfillment customers including advertising agencies, non-profit organizations, and regional and national corporations •Developed new customers through networking, direct business-to-business sales, and referrals •Gained valuable experience in commercial printing processes and advertising agency protocol •Hired and supervised employees
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Education
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MBA - McKendree University
Master of Business Administration (M.B.A.), International Business -
BA - McKendree University
Bachelor’s Degree, Marketing