Craig Erickson

District Manager at Kawasaki Engines USA
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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5.0

/5.0
/ Based on 2 ratings
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Timothy Gilpin

It is my pleasure to recommend Craig for any sales position he chooses to pursue. He has one on the most unique skill sets I've seen in a sales person. His drive, unique perspectives, skill at phrasing the sales message and off-beat sense of humor combine to form a sales person who builds relationships, both personal and professional. As one of my sales team for Reliant Pharmaceuticals, his skills and his successes earned him a rapid promotion into the cardiovascular sales force. Craig just gets it done.

Jeff Anderson

Craig and I worked together for a number of years at Reliant Pharmaceuticals. He was always a very hard worker who constantly came up with creative ideas to drive sales results. Craig is a strong communicator with very good organizational skills. Any organization that employs Craig will be better for having him.

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Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • District Manager
      • Sep 2015 - Present

    • District Sales Manager
      • Sep 2015 - Oct 2023

      District Manager position is responsible to identify, maintain and secure new dealers, gain new sales of replacement engines and related parts/accessory sales and to maintain effective communication between all departments and within the Engine Division and Irvine, CA.Responsibilities1) Requirement to meet sales goals as determined by the Senior National Sales Manager.2) Identifies and secures dealer prospects and coordinates dealer applications. Responds in a timely manner to new applications by processing promptly.3) Plans assigned territory travel in an organized and efficient manner to visit or call on regular and prospective engines dealers to maximize effectiveness.4) Wholesales KMC products to dealers and assists with the implementation and retail sales merchandising efforts.5) Insures effective communication by maintaining a high level of communication between & within all departments in Grand Rapids and Irvine.6) Assures dealer and dealership staff understands all KMC programs and properly maintains all Kawasaki communication materials.7) Maintains engine dealer business by soliciting service or product related issues from dealership staff.8) Encourages dealers to attend technical update schools. Attends update schools to receive current information, provide support to dealers and share information.9) Research and maintains information on competitors for current market intelligence.10) Obtains and distributes regular industry and competitive company/product/program information. Provide market data, dealer comments and feedback for appropriate markets.11) Prepares various weekly and monthly reports including expense reports and dealer call reports as required and in a timely manner.12) Assures that dealers operate within the framework of and adhere to the requirements and policies set forth in the sales and service agreement.13) Assists credit department with delinquent accounts as necessary. Show less

    • United Arab Emirates
    • Manufacturing
    • 300 - 400 Employee
    • Account Manager
      • Apr 2011 - Sep 2015

      Account Manager Small Store The primary contact for Coca-Cola Refreshments and the large and small store managers. Responsible for strengthening customer relationships, and increasing business by selling and ordering products and displays within the sales territory. • Top 10% of sales force by increasing sales volume through customer loyalty and increased clientele program participation. • Ability to effectively communicate necessary policies and procedures to others for greater compliance. • Analyze sales data and trends to forecast sales. • Strong problem solving techniques for varied situations and applications to achieve desired goals for customer and company. • Accepted increasing responsibility and team leadership. Show less

    • Argentina
    • Medical Device
    • 1 - 100 Employee
    • Account Executive
      • 2007 - 2009

      Built, developed and serviced key healthcare accounts in hospital and clinic settings, along with the Mayo Clinic and the Veterans Administration (VA) for a wireless cardiac-arrhythmia diagnostic medical device in a defined territory. Utilized a consultative sales approach to improve work flow and ordering processes resulting in expanded sales. Integrated report delivery with accounts’ EMR solutions increasing sales and strengthening position against competition. Responsible for complete account in-services including billing, coding, doctor/nurses and customer/patient relations. Show less

    • United States
    • Wholesale
    • 300 - 400 Employee
    • Account Manager
      • 2004 - 2007

      Marketed and distributed telecommunication equipment to ILEC and CLEC(s), as well as cabling equipment to utility and communication construction firms. Created, maintained and enhanced customer relationships; built relationships with key decision makers; provided quality customer service to clients with reliable information/process and solutions; implemented marketing strategies. Trained clients’ staff on the proper use of products and testing equipment sold. • Increased sales from $1.7 to $3.2 million in the first year through consultative sales. • Utilized specific account targeting for resource emphasis to develop and maintain key business relationships. • One of the Top 3 account managers of the telecommunications division. • Accountable for profitably managing business results (volume, share, profit) for assigned account(s) and drove new business development. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Cardiovascular Specialty Sales
      • 2000 - 2004

      Managed, promoted and sold a cardiovascular line of specialty products to Cardiologists, Electro-physiologists, key hospital and healthcare accounts in a defined territory. Analyzed market data and developed a targeted marketing plan resulting in an aggressive market share growth quarter over quarter. Utilized clinical information to developed KOL(s) to increase sales and attain sales quota. • Regional Sales Award for market growth and overall sales, 2nd Quarter of 2003. • Number 1 District Sales Representative, 2002. • Accepted increased responsibility while maintaining sales focus. • Mentored each new sales representative through all promotions. Show less

Education

  • North Dakota State University
  • Moorhead State University
    Bachelor of Science, Business Administration

Community

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