Account Director

• Mar 2022 - Present

Client Solutions Manager

• Oct 2021 - Mar 2022

Paid Social Director

• Jun 2018 - Oct 2021

Acting as a leader within the EMEA Paid Social team and helping to solve client business challenges. My role as Director is to essentially support the team in ensuring they can deliver high quality outcomes whilst having the right conversations with clients and senior stakeholders to ensure that strategies are progressing and we are moving towards increased digital maturity.Also a key point of contact in developing partnerships with third parties and helping to solve challenges within the team by improving adoption of tech and finding better ways to do the most fundamental aspects of a practitioner's role.

Paid Social Manager

• Oct 2017 - May 2018

- Lead the paid social activities for the UK market of Coty's Consumer Beauty (B2C) and Hair Professional (B2B) portfolios.- Identify opportunities to drive innovation and position Coty as a leading digital brand in the category- Managing 2 executives, being directly responsible for their training and development- Identify opportunities to bring together Beamly's "Four Pillars" (Marketing Science, Content, Media Optimisation & Omnichannel)- Build solid relationships with brand teams, parter agencies & media owners- Adding value to Coty through education & empowerment of their digital capabilities

Senior Account Executive

• Feb 2017 - Oct 2017

Managing the paid social campaigns for Coty's Luxury fragrance portfolio in the UK and the entire Coty portfolio including Cosmetics and Beauty Care in Spain, Italy, Belgium and the Netherlands.Main duties being planning, implementing, optimising and reporting on campaign performance, liaising and providing strategic recommendations to partner agencies and identifying new opportunities for testing and calibration on social platforms.Brands include Marc Jacobs, Rimmel London, Chloe, Calvin Klein Fragrances

Biddable Activation Planner/Executive

• Feb 2015 - Mar 2017

Providing support to the Biddable Activation team in the efficient delivery of key processes, reporting and optimisation. I moved into this role in early 2016, having spent the previous year as an assistant in a reporting/insights role.Current Clients: Microsoft, Arla Foods, Burger KingKey Responsibilities:- To plan and implement campaigns across all social channels including Facebook, Instagram, Twitter and Youtube- To create and deliver 100% accurate performance reporting across Facebook, Twitter, Youtube & LinkedIn platforms- To provide insightful data analysis and commentary- Effectively manage all relevant applications, technology and tools- Assist the set-up, implementation and quality assurances processes associated with campaign creation and delivery- Creation/management of creative/ad copy aligned to best practice- To perform campaign, technical and data audits providing optimisation recommendations

Social Media Apprentice

• Feb 2014 - Feb 2015

Using various social media channels to help in the promotion of the fire service, in particular their safety campaigns. Also helping to change the traditional view that the fire service are only for putting out fires by using creative methods to promote their other services, such as community safety.Pioneer new ideas for the organisation's use of social media in order to keep up with current trends in order to increase traffic to their website and increase engagement on social networks, primarily Twitter.