Experience

Hippo Premium Packaging

• VP Sales and Marketing



Various Projects

• Greater Seattle Area

• Sales and Markeing Consultant

  • May 2017 - Mar 2018



Fathom Travel

• Greater Seattle Area

• Senior Marketing Manager

  • Nov 2015 - May 2017

  For purpose-driven travelers who desire more meaningful and mindful travel, fathom is pioneering social impact travel that provides opportunities to immerse yourself in another culture and community, and work together with that community to make relevant, lasting contributions. For purpose-driven travelers who desire more meaningful and mindful travel, fathom is pioneering social impact travel that provides opportunities to immerse yourself in another culture and community, and work together with that community to make relevant, lasting contributions.



Cascadia Agency (Allstate Insurance)

• Owner

  • Dec 2005 - Apr 2017



Protect Painters

• Greater Seattle Area

• Director of Marketing

  • Jan 2014 - Sep 2015

  Grew franchise from 34 to 73 in 18 months at which point our parent company Service Brands International was acquired by the Dwyer Group. Developed marketing strategy for online, print, public relations and outdoor display. Managed national budget and worked with franchisees to develop go-to-market strategies for local market launches. • Increased year-over-year lead generation by 34%. • Increased system participation in PPC advertising program by 300%. Led a successful pilot program and improved adoption with detailed reporting and communication plan. • Provided strategic leadership to select marketing programs that provide the greatest ROI within budget constraints. • Made recommendations on over $1.5MM in advertising spend.



Local Inbound Marketing (Digital Marketing Agency)

• Greater Seattle Area

• Principal

  • Jan 2009 - Dec 2014

  Created targeted, measurable marketing campaigns for lead generation. Developed integrated media plans and produced engaging content (video, blog and audio) to match client’s business objectives. • Built business through developing relationships with national franchise organizations. • Increased leads for a law firm 65% in 8 months with no increase in advertising budget. • Led effort to integrate SEO, content creation and public relations for a new campaign, increasing monthly traffic 10 times and doubled on-air media appearances.



Consolidated Graphics

• Greater Seattle Area

• CGX Solutions and Digital Print Evangelist

  • Jan 1999 - Jul 2005

  Director of Digital Print, Mercury Printing Project Manager, CGXSolutions (Online Web-to-Print Solution) Graduate, CGX Leadership Development Program • Maintained relationships with key accounts representing over $10M in annual sales. • National evangelist for the benefits of digital print and one-one marketing. • Opened new digital print division and led product development, pricing, sales and promotion. • Completed three-year management training program in sales, customer service, accounting, and operations management.