Craig Bleasdale
Founder and Director at Playfuse | Digital Agency- Claim this Profile
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Bio
Experience
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Playfuse | Digital Agency
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Founder and Director
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Apr 2022 - Present
Playfuse is a product marketing agency spanning games, VR, tech and entertainment, delivering data-led strategies that fuse brands with enhanced growth. Bringing together a wealth of 360 marketing expertise for global brands spanning entertainment and technology, we make sure you cut through the digital noise with results driven strategies that make a difference. Playfuse is a product marketing agency spanning games, VR, tech and entertainment, delivering data-led strategies that fuse brands with enhanced growth. Bringing together a wealth of 360 marketing expertise for global brands spanning entertainment and technology, we make sure you cut through the digital noise with results driven strategies that make a difference.
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Kwalee
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United Kingdom
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Computer Games
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200 - 300 Employee
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Influencer and Media Manager
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Jun 2021 - Mar 2022
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Playstack
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United Kingdom
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Computer Games
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1 - 100 Employee
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Marketing Manager
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Jan 2021 - Mar 2021
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Merge Games Ltd.
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United Kingdom
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Computer Games
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1 - 100 Employee
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Product Manager
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Jun 2019 - Jan 2021
Product Marketing lead for several Merge titles including Streets of Rage 4, Alex Kidd in Miracle World DX, Cloudpunk, Smalland and VR Ping Pong Pro. My role spanned the execution of all international product marketing strategy, whilst managing product launches and overall marketing budgets, travelling to overseas events to showcase and present titles, delivering successful multi-channel PR campaigns along with coordinating and delivering impactful marketing assets for each release. Product Marketing lead for several Merge titles including Streets of Rage 4, Alex Kidd in Miracle World DX, Cloudpunk, Smalland and VR Ping Pong Pro. My role spanned the execution of all international product marketing strategy, whilst managing product launches and overall marketing budgets, travelling to overseas events to showcase and present titles, delivering successful multi-channel PR campaigns along with coordinating and delivering impactful marketing assets for each release.
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Urban Rebel PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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PR Account Manager
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May 2016 - Jul 2018
Urban Rebel is one of the preeminent international publicity agencies focused on providing creative, high impact campaigns for the music, entertainment, esports and lifestyle industry. As an Account Manager I held full responsibility of all PR strategy for a diverse roster of clients both in the UK and internationally. I achieved top tier coverage for my clients spanning music, fashion, gaming and lifestyle outlets such as Kotaku, Shortlist, Billboard, High Snobiety and Square Mile, whilst devising campaigns which generated social media reach in the millions for record labels such as Sony Music. As well as creating partnerships with numerous lifestyle and fashion brands, my role involved spearheading PR strategy for a wealth of international tours and events across Europe, the US and Asia. Show less
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Education
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University of Sussex
Master of Science - MS, International Marketing -
University of the Arts London
Short Course, Digital Marketing Strategy -
The Manchester Metropolitan University
Bachelor’s Degree, Business Management With Marketing -
King George V College
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Merchant Taylors' Schools, Crosby
High School