CRAIG ALSHIN
Creative Director at Metabolic- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Eric Gulino
Craig is a world-class creative and leader. His attention and focus on the business goals of the assets he develops and leads teams in developing, is something every agency, brand and marketing team should strive for. Every time I stepped into a pitch, presentation or audit with Craig, I knew I had the right creative director along side me. His ability to win influence with co-workers, clients and direct reports is impressive. I'm looking forward to the next opportunity I have to work with Craig.
Jason Campos
Oh Craig, how I miss working with thee! Craig and I were partners for years and we always had a great time. Funny, handsome, fantastic writer, great to concept with, fun to execute with. Truly one of the best guys to have in the office and working in your agency. To say he was well liked is an understatement. He was the good cop to my bad cop, because that's who he is. I can't wait to work with him again.
Eric Gulino
Craig is a world-class creative and leader. His attention and focus on the business goals of the assets he develops and leads teams in developing, is something every agency, brand and marketing team should strive for. Every time I stepped into a pitch, presentation or audit with Craig, I knew I had the right creative director along side me. His ability to win influence with co-workers, clients and direct reports is impressive. I'm looking forward to the next opportunity I have to work with Craig.
Jason Campos
Oh Craig, how I miss working with thee! Craig and I were partners for years and we always had a great time. Funny, handsome, fantastic writer, great to concept with, fun to execute with. Truly one of the best guys to have in the office and working in your agency. To say he was well liked is an understatement. He was the good cop to my bad cop, because that's who he is. I can't wait to work with him again.
Eric Gulino
Craig is a world-class creative and leader. His attention and focus on the business goals of the assets he develops and leads teams in developing, is something every agency, brand and marketing team should strive for. Every time I stepped into a pitch, presentation or audit with Craig, I knew I had the right creative director along side me. His ability to win influence with co-workers, clients and direct reports is impressive. I'm looking forward to the next opportunity I have to work with Craig.
Jason Campos
Oh Craig, how I miss working with thee! Craig and I were partners for years and we always had a great time. Funny, handsome, fantastic writer, great to concept with, fun to execute with. Truly one of the best guys to have in the office and working in your agency. To say he was well liked is an understatement. He was the good cop to my bad cop, because that's who he is. I can't wait to work with him again.
Eric Gulino
Craig is a world-class creative and leader. His attention and focus on the business goals of the assets he develops and leads teams in developing, is something every agency, brand and marketing team should strive for. Every time I stepped into a pitch, presentation or audit with Craig, I knew I had the right creative director along side me. His ability to win influence with co-workers, clients and direct reports is impressive. I'm looking forward to the next opportunity I have to work with Craig.
Jason Campos
Oh Craig, how I miss working with thee! Craig and I were partners for years and we always had a great time. Funny, handsome, fantastic writer, great to concept with, fun to execute with. Truly one of the best guys to have in the office and working in your agency. To say he was well liked is an understatement. He was the good cop to my bad cop, because that's who he is. I can't wait to work with him again.
Experience
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Metabolic
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Creative Director
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Nov 2021 - Present
Sr. Video Creative Director, Brand. Creating the content to inspire a global health reset. Making living healthy, easier than living unhealthy. Sr. Video Creative Director, Brand. Creating the content to inspire a global health reset. Making living healthy, easier than living unhealthy.
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organifi
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Creative Director
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Sep 2019 - Jun 2022
Leading the charge to generate quality, paid media content at speed. Taking a company from millions to billions without losing our souls. - Managing, developing and growing a winning creative team from scratch. - Script to screen, directing, editing, producing and paid media optimization. - Turning complicated ideas into compelling stories. - Leveraging a long list of industry contacts to make it look awesome on a budget. Leading the charge to generate quality, paid media content at speed. Taking a company from millions to billions without losing our souls. - Managing, developing and growing a winning creative team from scratch. - Script to screen, directing, editing, producing and paid media optimization. - Turning complicated ideas into compelling stories. - Leveraging a long list of industry contacts to make it look awesome on a budget.
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Minty Motion Studio
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United States
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Media Production
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1 - 100 Employee
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Partner and Creative Director
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May 2018 - Sep 2019
Minty Motion Studio means easy access to both a flexible creative agency and a super-nimble production company. We specialize in developing creative that converts. Here’s how: Anchor every piece of content in direct response best practices. Wrap it all up in gorgeous production value that builds customer-trust. We like working with agencies, brands and business of all shapes and sizes. Minty Motion Studio means easy access to both a flexible creative agency and a super-nimble production company. We specialize in developing creative that converts. Here’s how: Anchor every piece of content in direct response best practices. Wrap it all up in gorgeous production value that builds customer-trust. We like working with agencies, brands and business of all shapes and sizes.
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The PIA Agency
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Greater San Diego Area
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Creative Director
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May 2016 - Jun 2018
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Havas Edge
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United States
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Advertising Services
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100 - 200 Employee
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Creative Director
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Nov 2012 - May 2016
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Lambesis
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La Jolla, CA
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Sr. Copywriter
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Oct 2011 - Nov 2012
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Berlin Cameron
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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Jan 2008 - Oct 2011
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Director, Mass Market Sales
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2006 - 2008
International liaison for a distribution company. International liaison for a distribution company.
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Clear Channel Europe
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Executive
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2005 - 2006
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Global Boondoggle
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Deep Dark Nether Reaches
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Boxcar Hobo
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2002 - 2003
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Education
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UC Santa Barbara
BA, International Business