Experience

Doncaster Sheffield Airport

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2022 - Present

• Marketing & Brand Manager

  • Nov 2018 - Dec 2021

• Digital & Brand Marketing Executive

  • Jun 2016 - Oct 2018

  - Planning and delivery of brand strategy and digital marketing strategy across the full digital portfolio, including but not limited to the Airports’ website(s), social media and email campaigns.- Take lead in the creation and implementation of digital marketing activities across all platforms to ensure visitor flow to digital sites, providing analytics, reports and to devise new ways to market products.- Oversee the delivery of marketing campaigns to the travel trade, instigating and monitoring travel trade incentives and measuring outputs, to encourage year on year growth.- Provide line management support to the Marketing Assistant, ensuring their role is clearly defined and delivered effectively, providing training and support as and when required.- Support the planning and delivery of the annual digital marketing strategy in line with the Airports’ business objectives, ensuring that the allocated marketing budget is controlled and utilised effectively.- The custodian of the Airports’ branding guidelines, ensuring all publicity and promotional materials meet the required standard and that the Airports’ brand awareness is maximised and maintained throughout the range of materials and at a competitive price.

• Marketing & Trade Executive

  • Jan 2014 - May 2016

  - Overseeing Airport, Airline and Tour Operator Marketing Campaigns for Press, Radio and Online- Management of Website Development and Content- Digital Marketing including Social Media, E-Communications and Online Ad Management- Analysis of PR coverage and Google Analytics- Brand Development and Implementation- Departmental Budget Management- Responsible for the promotion of Doncaster Sheffield Airport, its Tour Operators and Airlines to the Travel Trade across the Yorkshire and North Midlands regions. - Responsible for the development and implementation of Trade marketing campaigns addressing sales needs through effective route performance analysis.- Planning and Communication of Trade Incentives - Implementation of a dedicated Travel Trade micro-site (www.dsa.trade)



Lincolnshire Co-op

• United Kingdom
• Retail
• 300 - 400 Employee

• Business Development Manager

  • Jan 2012 - Dec 2013

  - The driving force behind generating new sales leads and contacts.- Following up new business opportunities- Planning and preparing presentations- Communicating new product developments to prospective clients- Overseeing the development of marketing literature- Report writing- Providing senior management with feedback

• Travel Specialist

  • Jul 2006 - Dec 2011

  - Secure new lead sources and initiate new ideas to generate revenue- Dealing with both new and repeat clients- Offering exceptional service and knowledge by selling a wide variety of cruise products- Administration and input to online systems- Participate in Cruise Show events- Worked towards set sales and customer service targets