Craig Carlsen

Public Relations Manager at Pottawattamie County
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Omaha Metropolitan Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Public Relations Manager
      • Jun 2022 - Present

    • Freelance Videographer/ Reporter
      • Mar 2003 - Present

      - Successfully developed storyboard and video portrayals for a variety of promotional videos. - Wrote, shot, edited, and produced video for commercials, promotions, and recruiting. - Planned and executed effective communication strategies to successfully launch media campaigns. - Performed as on-air talent for AAA Omaha Royals Baseball, APFL Iowa Blackhawks Football and high school sporting events. - Successfully developed storyboard and video portrayals for a variety of promotional videos. - Wrote, shot, edited, and produced video for commercials, promotions, and recruiting. - Planned and executed effective communication strategies to successfully launch media campaigns. - Performed as on-air talent for AAA Omaha Royals Baseball, APFL Iowa Blackhawks Football and high school sporting events.

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Director of Video & Digital Marketing
      • May 2012 - Jun 2022

      - Reported directly to Vice President of Marketing and Public Relations.- Developed and implemented marketing strategies to generate new leads.- Served on numerous boards within the community as the college representative for public relations.- Collaborated with department heads to develop effective marketing campaigns. - Served on school’s Strategic Planning and Assessment Committee.- Reviewed data on purchased media to determine ROI and productivity of marketing plans. - Carefully interviewed, selected, trained and supervised staff.- Meticulously created digital media including stills, video, graphics packages, and virtual sets.- Dramatically increased online presence including HD web streaming, embedded media on web channel, YouTube, social media, and use of GIF promotions.- Developed and maintained collaborations with local business for marketing campaigns.- Strategically developed effective marketing plans to increase viewership and profits while managing costs.- Wrote, shot, edited, and produced thousands of hours of media for commercials, promotions, news, sports, and LIVE programming.- Worked with producers and staff to ensure strict deadlines were met.- Purchased equipment to resolve workflow related issues for staff and increase productivity. Show less

    • Adjunct Instructor
      • Aug 2007 - May 2016

      - Developed lesson plans and taught a range of skills related to shooting, editing, writing, and producing media.

  • CBTV-17
    • Council Bluffs, IA
    • Sports Director
      • May 2005 - May 2012

      - Effectively told sports related stories through the power of words and media. - Wrote scripts, shot, edited, and produced video for over 300 half hour programs. - Worked closely with athletes, coaches, and AD's to maintain a positive standing in the community. - Diligently worked to think outside the box, creating unique story ideas and video. - Collaborated with Iowa Western students to assist their academic growth and increase programming. - Effectively told sports related stories through the power of words and media. - Wrote scripts, shot, edited, and produced video for over 300 half hour programs. - Worked closely with athletes, coaches, and AD's to maintain a positive standing in the community. - Diligently worked to think outside the box, creating unique story ideas and video. - Collaborated with Iowa Western students to assist their academic growth and increase programming.

Education

  • University of Nebraska-Lincoln
    Graduate Certificate, Marketing Analytics
  • Bellevue University
    Bachelor's degree, Adult and Continuing Education and Teaching
  • Iowa Western Community College
    Communication and Media Studies

Community

You need to have a working account to view this content. Click here to join now