Craig Carlsen
Public Relations Manager at Pottawattamie County- Claim this Profile
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Bio
Experience
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Pottawattamie County, Iowa
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United States
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Government Administration
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1 - 100 Employee
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Public Relations Manager
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Jun 2022 - Present
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Freelance Videographer/ Reporter
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Mar 2003 - Present
- Successfully developed storyboard and video portrayals for a variety of promotional videos. - Wrote, shot, edited, and produced video for commercials, promotions, and recruiting. - Planned and executed effective communication strategies to successfully launch media campaigns. - Performed as on-air talent for AAA Omaha Royals Baseball, APFL Iowa Blackhawks Football and high school sporting events. - Successfully developed storyboard and video portrayals for a variety of promotional videos. - Wrote, shot, edited, and produced video for commercials, promotions, and recruiting. - Planned and executed effective communication strategies to successfully launch media campaigns. - Performed as on-air talent for AAA Omaha Royals Baseball, APFL Iowa Blackhawks Football and high school sporting events.
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Iowa Western Community College
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United States
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Higher Education
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300 - 400 Employee
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Director of Video & Digital Marketing
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May 2012 - Jun 2022
- Reported directly to Vice President of Marketing and Public Relations.- Developed and implemented marketing strategies to generate new leads.- Served on numerous boards within the community as the college representative for public relations.- Collaborated with department heads to develop effective marketing campaigns. - Served on school’s Strategic Planning and Assessment Committee.- Reviewed data on purchased media to determine ROI and productivity of marketing plans. - Carefully interviewed, selected, trained and supervised staff.- Meticulously created digital media including stills, video, graphics packages, and virtual sets.- Dramatically increased online presence including HD web streaming, embedded media on web channel, YouTube, social media, and use of GIF promotions.- Developed and maintained collaborations with local business for marketing campaigns.- Strategically developed effective marketing plans to increase viewership and profits while managing costs.- Wrote, shot, edited, and produced thousands of hours of media for commercials, promotions, news, sports, and LIVE programming.- Worked with producers and staff to ensure strict deadlines were met.- Purchased equipment to resolve workflow related issues for staff and increase productivity. Show less
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Adjunct Instructor
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Aug 2007 - May 2016
- Developed lesson plans and taught a range of skills related to shooting, editing, writing, and producing media.
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CBTV-17
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Council Bluffs, IA
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Sports Director
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May 2005 - May 2012
- Effectively told sports related stories through the power of words and media. - Wrote scripts, shot, edited, and produced video for over 300 half hour programs. - Worked closely with athletes, coaches, and AD's to maintain a positive standing in the community. - Diligently worked to think outside the box, creating unique story ideas and video. - Collaborated with Iowa Western students to assist their academic growth and increase programming. - Effectively told sports related stories through the power of words and media. - Wrote scripts, shot, edited, and produced video for over 300 half hour programs. - Worked closely with athletes, coaches, and AD's to maintain a positive standing in the community. - Diligently worked to think outside the box, creating unique story ideas and video. - Collaborated with Iowa Western students to assist their academic growth and increase programming.
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Education
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University of Nebraska-Lincoln
Graduate Certificate, Marketing Analytics -
Bellevue University
Bachelor's degree, Adult and Continuing Education and Teaching -
Iowa Western Community College
Communication and Media Studies