Experience

CaptivateIQ

• United States
• Software Development
• 200 - 300 Employee

• Senior Product Marketing Manager

  • Mar 2022 - Feb 2023



A Cloud Guru | A Pluralsight Company

• United States
• E-Learning Providers
• 1 - 100 Employee

• Team Lead, Product Marketing

  • Jun 2021 - Mar 2022

• Product Marketing Manager

  • Apr 2020 - May 2021



Worksmith

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Nov 2018 - Mar 2020

  • Sole marketer for 80-person startup, responsible for defining brand positioning and messaging across all channels • Developed industry- and persona-specific sales assets including case studies, one-pagers, eBooks, and presentations • Collaborated with Product team to build out go-to-market materials for all product launches and feature updates • Led total website redesign to reflect new product category (Store Experience Management) • Defined sales outreach strategy including… Show more • Sole marketer for 80-person startup, responsible for defining brand positioning and messaging across all channels • Developed industry- and persona-specific sales assets including case studies, one-pagers, eBooks, and presentations • Collaborated with Product team to build out go-to-market materials for all product launches and feature updates • Led total website redesign to reflect new product category (Store Experience Management) • Defined sales outreach strategy including buildout of tech stack, development of email cadences, and compilation of lead lists to increase opportunities generated 55% year-over-year • Built and managed a BDR team that generated 96 business opportunities which converted into 59 new clients and contributed to 83% year-over-year sales growth Show less • Sole marketer for 80-person startup, responsible for defining brand positioning and messaging across all channels • Developed industry- and persona-specific sales assets including case studies, one-pagers, eBooks, and presentations • Collaborated with Product team to build out go-to-market materials for all product launches and feature updates • Led total website redesign to reflect new product category (Store Experience Management) • Defined sales outreach strategy including… Show more • Sole marketer for 80-person startup, responsible for defining brand positioning and messaging across all channels • Developed industry- and persona-specific sales assets including case studies, one-pagers, eBooks, and presentations • Collaborated with Product team to build out go-to-market materials for all product launches and feature updates • Led total website redesign to reflect new product category (Store Experience Management) • Defined sales outreach strategy including buildout of tech stack, development of email cadences, and compilation of lead lists to increase opportunities generated 55% year-over-year • Built and managed a BDR team that generated 96 business opportunities which converted into 59 new clients and contributed to 83% year-over-year sales growth Show less



FOREalert

• United States
• Public Safety

• Head of Marketing & Co-Founder

  • Jun 2016 - May 2018

  • Founding team member of two mobile app companies: FOREalert & Paarley • Conducted user research to specify market requirements for both products • Collaborated with designer to define mobile UX and UI • Identified value proposition and key messaging to create effective marketing assets (slide decks, video demo, product briefs, FAQs) • Identified and developed business relationships with schools, corporations, and government entities • Founding team member of two mobile app companies: FOREalert & Paarley • Conducted user research to specify market requirements for both products • Collaborated with designer to define mobile UX and UI • Identified value proposition and key messaging to create effective marketing assets (slide decks, video demo, product briefs, FAQs) • Identified and developed business relationships with schools, corporations, and government entities



Pelo Fitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2017 - Jan 2018

  • Devised email segmentation strategies to drive retention and re-engagement • Ran social media campaigns to increase user following on Instagram and Facebook • Organized guerilla marketing campaign around grand opening party to increase foot traffic and gain first 500 customers • Devised email segmentation strategies to drive retention and re-engagement • Ran social media campaigns to increase user following on Instagram and Facebook • Organized guerilla marketing campaign around grand opening party to increase foot traffic and gain first 500 customers



GSV Asset Management

• Financial Services
• 1 - 100 Employee

• Analyst

  • Aug 2014 - Jul 2015

  • Conducted market research in support of GSV investing and fundraising activities (Portfolio companies included: Coursera, 2U, Lyft, Dropbox, Palantir) • Led research efforts for “2020 Vision”, a comprehensive white paper on the education sector • Contributed to weekly “A2Apple” newsletter (gsvtomorrow.com) • Collaborated with CEO on strategic brand development • Composed and edited investor presentations and event speeches • Supported CEO through email management and… Show more • Conducted market research in support of GSV investing and fundraising activities (Portfolio companies included: Coursera, 2U, Lyft, Dropbox, Palantir) • Led research efforts for “2020 Vision”, a comprehensive white paper on the education sector • Contributed to weekly “A2Apple” newsletter (gsvtomorrow.com) • Collaborated with CEO on strategic brand development • Composed and edited investor presentations and event speeches • Supported CEO through email management and collateral preparation for meetings Show less • Conducted market research in support of GSV investing and fundraising activities (Portfolio companies included: Coursera, 2U, Lyft, Dropbox, Palantir) • Led research efforts for “2020 Vision”, a comprehensive white paper on the education sector • Contributed to weekly “A2Apple” newsletter (gsvtomorrow.com) • Collaborated with CEO on strategic brand development • Composed and edited investor presentations and event speeches • Supported CEO through email management and… Show more • Conducted market research in support of GSV investing and fundraising activities (Portfolio companies included: Coursera, 2U, Lyft, Dropbox, Palantir) • Led research efforts for “2020 Vision”, a comprehensive white paper on the education sector • Contributed to weekly “A2Apple” newsletter (gsvtomorrow.com) • Collaborated with CEO on strategic brand development • Composed and edited investor presentations and event speeches • Supported CEO through email management and collateral preparation for meetings Show less