Experience

Supply Doc Inc

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Oct 2023 - Present

  Sacramento, California, United States



EDDY Pump Corporation

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• SEM/Digital Marketing Manager

  • Jan 2018 - Jan 2023

  Greater San Diego Area Increased organic web traffic by over 900% 25 Million+ in revenue produced from new digital inbound leads Targeted B2B lead generation using precision ad campaigns PPC and display management, (Google Adwords, Linkedin, Facebook, Instagram and Bing) Successful targeting of the industrial sector with SEO optimized original content marketing Converted website into multilingual, increasing foreign traffic Managed 8 websites with different content and target audiences Managed a… Show more Increased organic web traffic by over 900% 25 Million+ in revenue produced from new digital inbound leads Targeted B2B lead generation using precision ad campaigns PPC and display management, (Google Adwords, Linkedin, Facebook, Instagram and Bing) Successful targeting of the industrial sector with SEO optimized original content marketing Converted website into multilingual, increasing foreign traffic Managed 8 websites with different content and target audiences Managed a team of digital marketing associates Set up website pipeline of lead generation, content creation, conversion tracking and SEO keyword research, with site-wide implementation Show less



Sudberry Properties, Inc.

• Real Estate
• 1 - 100 Employee

• Email Marketing Specialist

  • Oct 2013 - Feb 2020

  Greater San Diego Area Fully code HTML email templates and featured landing pages in Adobe Dreamweaver from standard Photoshop, Illustrator, or PDF files. Collaborate with designers on best the practice for designing email templates to render correctly on a variety of email software, including mobile and tablet. Carry out quality assurance tests to discover errors and optimize for usability across all devices and clients.



OutSmart Marketing Solutions, Inc.

• Email Marketing Specialist

  • Jan 2016 - Jul 2019

  San Diego Fully code HTML email templates and featured landing pages in Adobe Dreamweaver from standard Photoshop, Illustrator, or PDF files. Collaborate with designers on best the practice for designing email templates to render correctly on a variety of email software, including mobile and tablet. Carry out quality assurance tests to discover errors and optimize for usability across all devices and clients.



San Diego Web Experts

• Owner

  • Feb 2014 - Jan 2018

  Greater San Diego Area Provide web design and SEO/SEM marketing to small businesses in the Sacramento and San Diego metro areas. Efficiently interview clients with pointed questions about their business, products, target audience, and target industry to help determine best course of action in regards to setting up their website and SEM campaigns. Developed complete Wordpress sites from the ground up, using a variety of themes with SEO baked into the production of the website. Custom built PPC… Show more Provide web design and SEO/SEM marketing to small businesses in the Sacramento and San Diego metro areas. Efficiently interview clients with pointed questions about their business, products, target audience, and target industry to help determine best course of action in regards to setting up their website and SEM campaigns. Developed complete Wordpress sites from the ground up, using a variety of themes with SEO baked into the production of the website. Custom built PPC campaigns uniquely tailored to each business with continued optimization and constant A/B testing of ad messaging, headlines, and landing pages to gain the most ROI possible. Built custom weekly and monthly reports to clients to showcase the increase in leads and organic clicks to their website. Fully managed a team of SEO copywriters to create and rank compelling content to entice target audience to click over to client website to learn more and convert to a sale. Show less



DVD Your Memories - Local + Expert Media Preservation

• Movies, Videos, and Sound
• 1 - 100 Employee

• Digital Marketing Director

  • Feb 2009 - Jan 2018

  San Diego, California Area Responsible for the development and optimization of the company's entire online marketing strategy. Additionally, I built from scratch several sister websites from the ground up for lead generation and to generate more interest in our services from the B2B and niche B2C markets from our target audience. Built complex paid search, remarketing, and display campaigns and solely managed them utilizing several platforms including Google Ads, BingAds, Yahoo Gemini, Google Local… Show more Responsible for the development and optimization of the company's entire online marketing strategy. Additionally, I built from scratch several sister websites from the ground up for lead generation and to generate more interest in our services from the B2B and niche B2C markets from our target audience. Built complex paid search, remarketing, and display campaigns and solely managed them utilizing several platforms including Google Ads, BingAds, Yahoo Gemini, Google Local, Facebook, Signpost, Groupon and more. Fully managed multiple company Wordpress websites in ways such as blog posting, product page creation, promotions, content marketing, landing page A/B testing, along with keeping plugins and core install up to date and functioning at optimal speeds. Collected and analyzed sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, conversions, and cost-per-clicks. Orchestrated successful online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. Optimized website exposure by analyzing search engine patterns and algorithm changes to direct online placement of keywords or other content in the most effective manner. Collaborated with other marketing staff to integrate and complement marketing strategies across multiple sales channels. Communicated and collaborated with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations. Conducted market research analysis to identify electronic commerce trends, market opportunities, and competitor performance. Developed several web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). Assisted with In-house IT when problems arose with the equipment or software.

• Audio/Video Technician

  • Feb 2009 - Jan 2010

  San Diego, CA Fully managed own department including order taking and processing/converting of media from a variety of different formats including VHS, Hi8, MiniDV, Betamax, U-Matic and more.



The Click Experts

• Client Account Manager

  • Feb 2010 - May 2017

  Greater San Diego Area Efficient at interviewing clients to determine goals and needs Created comprehensive presentations on digital marketing recommendations and campaign insight reports for client benefit to measure ROI Responsible for evaluating client websites and developing an effective marketing plan filled with action items. Responsible for researching industry and target audience and then applying on-page SEO for our clients and directed my team the best way to provide additional content… Show more Efficient at interviewing clients to determine goals and needs Created comprehensive presentations on digital marketing recommendations and campaign insight reports for client benefit to measure ROI Responsible for evaluating client websites and developing an effective marketing plan filled with action items. Responsible for researching industry and target audience and then applying on-page SEO for our clients and directed my team the best way to provide additional content and offsite SEO services for the client. Built custom-tailored PPC search and retargeting campaigns from the ground up in Google Ads and BingAds for the client's target audience. Fully managed an array of clients of diverse industries with successful SEO, website design, coding implementation, on and off-page SEO, and professional, results-driven PPC management to increase company revenue and lead generation. Show less



Albertsons Companies

• Retail
• 700 & Above Employee

• Front-End Manager

  • 2002 - 2007

  Spring Valley, CA Administer all front-end store activities and ensure optimal level of customer satisfaction. Proficient and knowledgeable of every department of the store to ensure customer satisfaction and enforce company policy when needed. Oversaw and was responsible for all front end activities of store Fully managed a team of 10-15 employees in completing their assigned duties, in addition to resolving all customer requests and complaints to ensure a satisfactory resolution. In charge of… Show more Administer all front-end store activities and ensure optimal level of customer satisfaction. Proficient and knowledgeable of every department of the store to ensure customer satisfaction and enforce company policy when needed. Oversaw and was responsible for all front end activities of store Fully managed a team of 10-15 employees in completing their assigned duties, in addition to resolving all customer requests and complaints to ensure a satisfactory resolution. In charge of hanging promotional/seasonal banners and organized all store tours and holiday promotions efficiently with assistance from store director. Responsible for receiving and unloading pallets from delivery trucks via forklift for late drivers and ensuring the proper inventory is accounted for. Ensure compliance to company policies and procedures through proper handling of all transactions and corresponding documentation (i.e. refunds, check approval, employee discounts, price overrides, gift certificates and any other transactions requiring supervisory involvement). Ensure compliance to all front end policies and procedures for company. Monitor all work and ensure adherence to all human resource policies and procedures and provide training to staff on the same and other vital bookkeeping processes. Perform troubleshooting on all hardware issues to ensure timely resolution for the same. Nightly sales report and accurate cash counting responsibilities. Show less