Experience

Boats Group

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President of Marketing

  • Aug 2014 - Present

  Miami, FL Effectively manage a team of marketing leaders in the areas of demand gen, product marketing, PR, SEO and content to develop strategies that position the company to achieve long-term growth and brand awareness. Continually develop and refine methods for growing traffic, improving the user experience and increasing the overall health of our brands. Lead and manage the company’s brand architecture and strategy to increase flexibility for future product and service expansion. Establish and… Show more Effectively manage a team of marketing leaders in the areas of demand gen, product marketing, PR, SEO and content to develop strategies that position the company to achieve long-term growth and brand awareness. Continually develop and refine methods for growing traffic, improving the user experience and increasing the overall health of our brands. Lead and manage the company’s brand architecture and strategy to increase flexibility for future product and service expansion. Establish and maintain strong relationships with key stakeholders in the boating industry, providing access to the research, services, people, ideas and exposure necessary to make the company successful. Analyze marketplace and existing products in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability. Architect of the transition plan to a customer-centric business model, providing requirements for each department to deliver the strategic change. Implemented new methodology for customer performance metrics based on industry research and lead gen trends. Led the research study, development and company-wide training of our brands’ voice and tone, ensuring that all communications and products consistently reflect them. Member of the acquisition team, preparing the company for sale, presenting to potential investors and leading TSA initiatives post-sale.

• Director of Marketing

  • Jun 2010 - Aug 2014

  Hired as a member of the senior management team to create and launch an integrated brand strategy to drive global demand for the Boat Trader, YachtWorld, boats.com & Cosas de Barcos products, including the re-development of private party sales channel strategy. Manage direct reports and virtual teams while collaborating with internal IT and product development teams. Develop go-to-market strategies, including product positioning, messaging and collateral, sales readiness and tools, customer… Show more Hired as a member of the senior management team to create and launch an integrated brand strategy to drive global demand for the Boat Trader, YachtWorld, boats.com & Cosas de Barcos products, including the re-development of private party sales channel strategy. Manage direct reports and virtual teams while collaborating with internal IT and product development teams. Develop go-to-market strategies, including product positioning, messaging and collateral, sales readiness and tools, customer awareness and promotional programs - driving product launches in partnership with internal and external stakeholders. Work with top marine dealers and manufacturers in an agency-like capacity to develop email and marketing campaigns from conception to completion. Manage end-to-end marketing campaign execution process, including results analysis and learning formulation to ensure full results from each campaign. Track and measure all aspects of performance metrics of weekly site traffic, conversions, keyword campaigns, usability and other web site analytics.



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Founding Member

  • Sep 2021 - Present

  Miami, Florida, United States Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down.



Dominion Enterprises

• United States
• Advertising Services
• 700 & Above Employee

• Director of Marketing & Brand Mgmt

  • Jan 2007 - Jun 2010

  - Create & launch an integrated brand strategy to promote the online & print segments of the business nationwide - Develop & manage annual marketing and private party sales budgets; conduct monthly financial reviews - Increase market share of private party listings online & in print, strategically designing packages & pricing based on market variables - Develop concept & manage design for B2B and B2C email campaigns designed to increase sales and revenue -… Show more - Create & launch an integrated brand strategy to promote the online & print segments of the business nationwide - Develop & manage annual marketing and private party sales budgets; conduct monthly financial reviews - Increase market share of private party listings online & in print, strategically designing packages & pricing based on market variables - Develop concept & manage design for B2B and B2C email campaigns designed to increase sales and revenue - Develop marketing initiatives to support efforts of national field sales team 300+ strong - Manage National Circulation Manager & supervise development of national free Boat Trader magazines, including cover templates & style guide, editorial & brand image - Collaborate with Development team to manage & prioritize website reconstruction, usability, & overall online product & brand image - Manage strategic development of advertising & marketing campaigns on B2B and B2C levels, including online, email & traditional initiatives Show less



Dominion Enterprises - Vehicle Web Services

• Sr. Marketing & Professional Services Manager

  • Oct 2005 - Jan 2007

  - Developed marketing plan and managed execution with a team of six marketing specialists for Cycle, Marine, RV, Truck, and Equipment Web Services - Built and managed an events team for five businesses in the Vehicle Web Services division - Conducted industry-specific market research to strategically compete against competitors - Developed and presented consultative dealer workshops nationwide focused on website usability, effective SEO and SEM techniques; generated $255,400 revenue… Show more - Developed marketing plan and managed execution with a team of six marketing specialists for Cycle, Marine, RV, Truck, and Equipment Web Services - Built and managed an events team for five businesses in the Vehicle Web Services division - Conducted industry-specific market research to strategically compete against competitors - Developed and presented consultative dealer workshops nationwide focused on website usability, effective SEO and SEM techniques; generated $255,400 revenue in four months - Developed Professional Services business plan to provide consulting services for specialty dealer clients - Managed execution of traditional, online and email campaigns and initiatives specific to the business to support sales and increase revenue Show less



Dominion Enterprises - Employment Guide

• Marketing Manager

  • May 2004 - Oct 2005

  - Managed a marketing team of two to cultivate and develop integrated marketing strategies for print and online sectors of the business - Launched successful marketing initiatives to compete aggressively in a highly penetrated marketplace that included Monster, CareerBuilder and local newspapers - Developed content partnerships with geo-targeted and niche websites, community colleges, nursing schools, and ClearChannel radio stations as their exclusive online recruitment resource -… Show more - Managed a marketing team of two to cultivate and develop integrated marketing strategies for print and online sectors of the business - Launched successful marketing initiatives to compete aggressively in a highly penetrated marketplace that included Monster, CareerBuilder and local newspapers - Developed content partnerships with geo-targeted and niche websites, community colleges, nursing schools, and ClearChannel radio stations as their exclusive online recruitment resource - Focused on reaching non-exempt jobseekers through search engine marketing and pioneered online initiatives and search campaigns that grew company-wide - Worked with ad agencies to assist with national media buys - Planned and managed spending while maintaining an aggressive budget in excess of $2 million - Wrote and published article for HR Management entitled The Right Candidates Could Be Right Next Door: Targeting Your Recruitment Dollars Locally Show less



Dominion Enterprises - ForRent.com

• Marketing Coordinator

  • Sep 2003 - May 2004

  - Developed Internet marketing strategies through search engine campaigns - Designed print ads & direct mail - Provided marketing research, collateral, & presentations for national management companies, leading to more than $500,000 in sales in eight months - Planned & coordinated conferences & tradeshows - Managed design projects & established & maintained relationships with vendors



Colegio Internacional Puerto la Cruz

• Digital Media Instructor

  • Apr 2003 - Jul 2003

  - Short-term position to teach digital media classes to American & South American students - Supervised the publication of their annual yearbook - Motivated team to meet tight deadlines - Organized fundraising and sales for charity events Recommendation from Interim Superintendent at CIPLC, Gerry Shields: "Courtney would be a natural for an admissions job--as cheery and optimistic a person as i have ever met--not a hint of an adjustment problem coming to this developing… Show more - Short-term position to teach digital media classes to American & South American students - Supervised the publication of their annual yearbook - Motivated team to meet tight deadlines - Organized fundraising and sales for charity events Recommendation from Interim Superintendent at CIPLC, Gerry Shields: "Courtney would be a natural for an admissions job--as cheery and optimistic a person as i have ever met--not a hint of an adjustment problem coming to this developing country--her southern belle instincts rose to the fore and she rescued the senior prom from disorganization and possible failure. She would, in my mind, be a real "find" for a school needing a person of charm, intelligence and tact to fill their classrooms." Show less



Olis, Inc.

• Advertising/Public Relations Coordinator

  • Sep 2001 - Aug 2002

  - Designed and created advertising literature and technical booklets - Designed new pages for company website - Created animations for simulation purposes - Represented Olis at biophysical trade shows



Play. (now Prophet)

• Intern

  • Jan 2001 - Jan 2001

  Richmond, Virginia Area - Actively participated in creative sessions, meetings, and other daily events in a creative agency - Designed logos upon researching the clients - Provided insight on collateral - Participated in creative strategy & brainstorming sessions