Experience

GoGuardian

• United States
• E-Learning Providers
• 400 - 500 Employee

• Senior Copywriter

  • Jul 2022 - Present



Self employed

• Freelance Writer

  • May 2019 - Present

  Need some words but not sure how to put them together? Let's talk! Provides creative copywriting and strategy services to clients, including website content, email campaigns, blogging, social media posts, print, SEO research, naming, and more. Clients include higher education, beauty brands, health & wellness, and small businesses.



BISSELL Homecare, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Senior Copywriter

  • Oct 2021 - Jul 2022

  Primary point of contact for all marketing copy, including writing, review, and editing of web pages, email, advertising and performance media campaigns, point of purchase and print displays, user guides, video, and social media. Develops creative copy that adheres to brand guidelines, functional guidelines and templates, while supporting key marketing goals and objectives. Works closely with cross-functional teams to deliver copy that meets creative briefs and contributes to a consistent… Show more Primary point of contact for all marketing copy, including writing, review, and editing of web pages, email, advertising and performance media campaigns, point of purchase and print displays, user guides, video, and social media. Develops creative copy that adheres to brand guidelines, functional guidelines and templates, while supporting key marketing goals and objectives. Works closely with cross-functional teams to deliver copy that meets creative briefs and contributes to a consistent brand experience for BISSELL consumers. Collaborates with in-house graphic designers on various projects simultaneously to deliver best-in-class creative content. Partners with internal legal teams to ensure copy meets legal requirements. Leads presentation of creative copy and rounds of revisions to meet internal goals and drive constant optimization. Audits current creative and marketing processes on a consistent basis and advises process improvements. Works in conjunction with the BISSELL global organization to support the application of brand guidelines across all global content. Stays up-to-date on Associated Press guidelines, copywriting and marketing trends, and best practices. Show less



Priority Health

• United States
• Insurance
• 700 & Above Employee

• Senior Copywriter

  • Jan 2018 - Oct 2021

  Grand Rapids, Michigan Created copy for all B2C and B2B audiences, including marketing emails, blogs, websites, landing pages, print, social media, digital ads, television, video, and more. Worked alongside internal public relations teams to lead creative editorial and execution of 2020 Community Relations Report, highlighting the nonprofit foundation’s financial contributions. Ensured all Medicare and Medicaid marketing communications were clear and legible to intended audiences, championing and enforcing… Show more Created copy for all B2C and B2B audiences, including marketing emails, blogs, websites, landing pages, print, social media, digital ads, television, video, and more. Worked alongside internal public relations teams to lead creative editorial and execution of 2020 Community Relations Report, highlighting the nonprofit foundation’s financial contributions. Ensured all Medicare and Medicaid marketing communications were clear and legible to intended audiences, championing and enforcing accessibility standards and best practices and appropriate reading levels, while complying with all government regulations. Led conceptualization and execution of creative marketing campaigns based on creative briefs for new product launches, member engagement, and more. Edited, proofed, and approved all written work prior to publication, including management of external proofreading teams and freelancers. Ensured all work was consistently within the Priority Health corporate brand and regularly updated corporate style guide, including the creation of new guidelines and product talking points for the 2019 brand relaunch. Led creative ideation sessions and worked alongside design partners to execute final campaigns. Updated SEO content on company websites, including meta tags, based on keyword research and agency recommendations. Show less



Grey Matter Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2016 - Jan 2018

  Grand Rapids, Michigan Collaborated with designers and art directors to create digital brand campaigns for several major clients, including The Libman Company, New Holland Brewing, and Bloem Living. Consistently developed and pitched new creative proposals, including digital campaigns, experiential advertising, giveaways, and more to existing and potential clients, netting new business contracts. Fostered working relationships with clients, presenting both pitches, initial ideas, final creative, and… Show more Collaborated with designers and art directors to create digital brand campaigns for several major clients, including The Libman Company, New Holland Brewing, and Bloem Living. Consistently developed and pitched new creative proposals, including digital campaigns, experiential advertising, giveaways, and more to existing and potential clients, netting new business contracts. Fostered working relationships with clients, presenting both pitches, initial ideas, final creative, and reports. Developed monthly content calendars for clients’ social media, email campaigns, blogs, and more and led execution and delivery of creative assets. Scripted and directed (and occasionally appeared in) video content for client social media channels. Provided brand consultation, including brand naming recommendations, taglines, and brand voice/guidelines. Crafted and edited new business proposals, client presentations, reports, and other new business communications. Show less



The Stow Company

• United States
• Consumer Goods
• 100 - 200 Employee

• Communications Coordinator

  • Feb 2013 - Mar 2016

  Holland, Michigan Wrote and curated weekly blog content with key words and topics to increase the brand’s presence in top search results. Created and managed Facebook advertisement campaigns, increasing Facebook engagement more than 7000% over a three year period. Assisted with website redesigns and conducted content audits to determine where gaps existed, then created content led by audit results. Created monthly e-newsletter with original content to engage 200k+ subscribers, resulting in an… Show more Wrote and curated weekly blog content with key words and topics to increase the brand’s presence in top search results. Created and managed Facebook advertisement campaigns, increasing Facebook engagement more than 7000% over a three year period. Assisted with website redesigns and conducted content audits to determine where gaps existed, then created content led by audit results. Created monthly e-newsletter with original content to engage 200k+ subscribers, resulting in an additional 10k visits to the website per month. Edited newsletter as needed for optimal mobile design. Oversaw a social media budget and developed social media plans for all Stow Company brands to increase brand presence online and actively engage customers. Worked closely with the creative manager to brainstorm and write copy for promotional graphics and emails. Managed relationships with agency writers, creating content guidelines and editing work to ensure brand cohesion. Executed communications strategy for four brands; created editorial calendars and curated online content to ensure messaging was consistent across all web channels. Sought opportunities and responded to inquiries regarding product placement with programs and publications relevant to target audiences, resulting in placements with HGTV and DIY Network. Served as the voice of the company and brands on Facebook, Twitter, YouTube, Houzz, and Pinterest. Engaged with 1.2k unique users monthly and averaged 1.2 million social media impressions per month.

• Marketing Intern

  • May 2012 - Feb 2013

  Holland, Michigan Spearheaded and managed all Facebook advertisements, including creation of copy and management of advertising budget. Positively represented the company at conferences as a sponsor; pitched influencers and built professional relationships for the purpose of future collaborations and projects. Developed content for the corporate blog to establish the company as a resource for organizing information. Managed all social media outlets, including Facebook, Twitter, YouTube, and Pinterest… Show more Spearheaded and managed all Facebook advertisements, including creation of copy and management of advertising budget. Positively represented the company at conferences as a sponsor; pitched influencers and built professional relationships for the purpose of future collaborations and projects. Developed content for the corporate blog to establish the company as a resource for organizing information. Managed all social media outlets, including Facebook, Twitter, YouTube, and Pinterest for all brands. Assisted with management of blogger relations program to foster communication between the company and prominent bloggers, which led to new projects with five high-profile bloggers during the course of the internship.



Hello West Michigan

• Lead copywriter and marketing strategist - MiReason campaign

  • Oct 2012 - May 2013

  Led marketing strategy for the MiReason campaign, aimed at attracting and retaining young professional talent in the West Michigan area. Responsible for all copy, from conception to execution, for three separate print advertisements and the MiReason website, which launched in spring of 2013. Ads ran in the Chicago and West Michigan area throughout 2013.



Grand Valley State University

• United States
• Higher Education
• 700 & Above Employee

• Head of Publicity, GVSU Women's Center

  • Aug 2011 - Mar 2012

  Allendale, MI Marketed, advertised, and sold over 600 tickets to That Takes Ovaries performances and raised net proceeds of $2,696 for local charities, including The Center for Women in Transition and the YWCA of West Central Michigan. Wrote and distributed press releases to local media (published multiple times in local campus newspaper, the Grand Rapids Press, the Grand Haven Tribune, and others), providing increased visibility of the project. Coordinated media interviews and was interviewed on radio… Show more Marketed, advertised, and sold over 600 tickets to That Takes Ovaries performances and raised net proceeds of $2,696 for local charities, including The Center for Women in Transition and the YWCA of West Central Michigan. Wrote and distributed press releases to local media (published multiple times in local campus newspaper, the Grand Rapids Press, the Grand Haven Tribune, and others), providing increased visibility of the project. Coordinated media interviews and was interviewed on radio at The Morning Show with Shelley Irwin on WGVU; used communication and presentation skills to effectively market the show to a wider audience. Wrote copy and oversaw design and distribution of promotional posters and merchandise, which led to the overwhelming success of the show. Coordinated and supervised additional That Takes Ovaries events, such as sneak previews and actor orientation. Show less



Frederik Meijer Gardens & Sculpture Park

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Communications Intern

  • May 2011 - Aug 2011

  Greater Grand Rapids, Michigan Area Wrote and edited articles for quarterly membership magazine to foster an ongoing relationship with members and increase their awareness of current events at the Gardens. Produced advertising copy for concert promotions using Google AdWords. Wrote and assisted with in-studio production of radio advertisements that aired on two local radio stations. Hosted media representatives at concerts during the Summer Concert Series, which facilitated a greater awareness of the concerts… Show more Wrote and edited articles for quarterly membership magazine to foster an ongoing relationship with members and increase their awareness of current events at the Gardens. Produced advertising copy for concert promotions using Google AdWords. Wrote and assisted with in-studio production of radio advertisements that aired on two local radio stations. Hosted media representatives at concerts during the Summer Concert Series, which facilitated a greater awareness of the concerts, strengthened professional relationship with members of the media, and increased interaction with the public. Wrote and distributed press releases to local media outlets, using excellent written communication skills to keep in constant contact with the press. Monitored and reported all media mentions through Vocus in order to maximize effective use of media. Collaborated with 14 local online community calendars to share events and increase attendance. Show less



Persephone Magazine

• Copy Editor, temporary

  • 2011 - 2011

  Edited articles for grammar prior to publishing. Maintained editorial calendar to keep authors on schedule. Wrote alt text for 300 image files published to the website. Wrote and published reader surveys to engage the website's readers and spark discussion in the comment section.