Director of Digital Operations

• Sep 2022 - Present

• Manage the full project lifecycle including coordination with the business, creative and technical disciplines internally, business partners within the agency, and third-party vendors• Manage partner expectations, scope and budget discussions, along with project communications• Able to articulate digital strategy and works to deliver solutions to needs within the established strategy• Generate project briefs to illustrate the essential elements of a project including objectives, strategies, target audience, background, and executional considerations• Responsible for the on-time, on-budget, on-strategy delivery of marketing related projects; directly accountable for a portfolio of work and budget allocated for ongoing sustainment• Ensure appropriate review and sign-off of key deliverables with leadership• Frequently interact with other managers to ensure strategic re-use, innovative approaches, and exceptional value for all of our projects• Foster effective working relationships with internal Creative, Content, and Media teams and often broker solutions between them• Work closely with the teams to drive asset requests, delivery, approvals, etc• Provide oversight for enhancements or special projects as assigned• Act as primary escalation path for any production-related issues

Director of Digital Marketing

• May 2021 - Sep 2022

• Responsible for developing paid media strategies, focusing on analyzing, managing and optimizing the paid media programs for Digital Edge’s portfolio of clients• Oversee the media team, and work closely alongside the Content Strategist, Content Writer and Paid Media Specialist ensuring they understand clients’ targeting and how that translates to email, website and social copy• Give direction to a cross-functional team of designers, copywriters and social media experts in strategic development of messages and deliverables• Drive traffic, conversion and ROI for all paid digital marketing channels, including programmatic, paid social and retargeting campaigns• Monitor and review industry trends for best practices within paid media and other digital marketing channels• Proficient in all aspects of media campaign management: assistance with creative development, campaign setup, ad trafficking, optimizations and reporting and analysis

Digital Marketing Manager

• Aug 2018 - May 2021

• Responsible for managing, analyzing and optimizing the paid media programs and strategies for Digital Edge’s portfolio of clients• Implement new campaign strategies to find optimization opportunities and provide feedback on under/over performing campaigns and bidding strategies • Maintain 100K+ keywords and a quarter of a million dollar budget• Manage existing campaigns to the desired campaign specific KPIs• Continual evaluation and optimization of ad copy and creative• Discover new keyword targeting opportunities and evaluate existing keyword terms• Assist in reporting on paid media and provide insights on next steps• Monitor and review industry trends for best practices within paid media and other digital marketing trends

Interactive Media Manager

• Jan 2012 - Aug 2018

Digital Edge - noun. in the forefront, in a position of greatest advantage in digital marketing.Providing a new approach to marketing for the digital age.We work with sales teams to develop meeting planner marketing strategies, promotions and digital campaigns to generate leads. We offer a full suite of services that assist in targeting the right meeting planners and meetings business for your destination.Skills & ExpertiseAdobe Creative Suite | Multiple Email Marketing Platforms | Frontend Web Design | Expression Engine & Wordpress CMS | Social Media Marketing | Content Management | HTML & CSSI love the challenge of taking an idea for an email campaign then creating a responsive design, adding dynamic features, testing compatibility across all email clients and tracking performance.

Pricing Analyst

• Sep 2008 - Jan 2012