Vice President of Marketing

• Sep 2022 - Present

Vice President of Operations + Client Services

• Dec 2021 - Aug 2022

+ Recruit, direct, and mentor a team of 12 direct reports, fostering an environment that promotes employee retention+ Develop, present, and lead strategic recommendations+ Ensure that all work is of superior quality, meeting the client's needs, and in alignment with the overall strategy+ Identify opportunities for process improvement, relationship building, recruiting, and other areas that will directly affect the agency's growth+

Executive Marketing Strategist + Account Executive

• Apr 2021 - Jul 2022

+ Establish a strong relationship with your clients, including main point of contact, direct business leader, and the highest level of leadership appropriate+ Develop, plan and implement the overall digital marketing strategy for each of the companies in your portfolio+ Overall strategic initiatives in areas including (but not limited to) content creation, brand messaging, email marketing, website copy, and more+ Provide consultative strategy and support to your main points of contact+ Scope, maintain, manage and report on budget and outsourced costs+ Proactively and openly communicate needs, challenges, and successes internally with BS+Co. leadership

Director Of Client Services

• Jul 2021 - Dec 2021

Director Of Communications + Partnership Marketing

• Jan 2014 - Feb 2021

+ Managed and executed partnership agreements with NASCAR, Atlanta Braves, Chipper Jones, and Cole Swindell + Launched and Managed an online sales partnership + Facilitated internal and external communications for all facets of media to include social, digital, traditional, and public relations + Developed, planned, and directed the digital marketing strategy, which included web, marketing database, email, social media, and advertising campaigns + Oversaw and produced monthly creative content shoots. Created storyboards, orchestrated shot list, and coordinated freelance innovative team + Developed and monitored go-to-market strategies + Conceptualized, launched, and managed the company’s corporate giveback program – Distributing an astounding $700,000 in support for multiple non-profit organizations across the country + Prepared a multi-million dollar communications budget that included large media buys with publications such as Garden and Gun, Whiskey Advocate, and NASCAR digital media + Directed partnership and internal communications staff as well as agencies and freelance professionals to align with corporate objectives + Presented ownership with monthly analytics reports, project status, and proposed initiatives

Creative Director

• Mar 2012 - Aug 2013

+ Responsible for the training, direction, and skill development of the creative team, which supported over one hundred retail stores + Developed collateral such as display, marketing, and packaging materials to support brand strategies + Managed all visual aspects of the e-commerce division from website development to launch timeline + Responsible for creative content and implementation of both print and marketing campaigns + Reviewed and approved designs, artwork, photography, and graphics developed by the creative team + Performed regular market research studies to gather important brand data + Facilitated white label projects with overseas vendors + Conceptualized and coordinated all social media, in-store promotions, and brand communications

Founder

• Jun 2008 - Jan 2013

- Managed all aspects of web development and design projects. Lead projects from initial briefing to launch - Liaison between client, freelance designers, and web developer - Responsible for all aspects of owning and operating a freelance design studio and educational website - Supervised the daily workflow, assigned project workload, and monitored deadlines and budgets - Directed the visual elements of campaigns on behalf of clients - Produced commercial shoots for clients - Developed & executed multiple online courses that trained entrepreneurs in numerous facets of business ownership