Courtney White
Vice President of Events and Marketing at Gow Media- Claim this Profile
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Bio
Credentials
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Lifeguard/CPR/AED/First Aid
American Red CrossMay, 2013- Sep, 2024
Experience
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Gow Media
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United States
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Media Production
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1 - 100 Employee
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Vice President of Events and Marketing
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May 2021 - Present
Oversee and manage all live and virtual events and marketing for Gow Media and the Gow Media entities including: ESPN Houston Radio, SportsMap, CultureMap, InnovationMap, AutomotiveMap and Power 105.3FM. Identify and implement high-profile marketing strategies to increase market share, ratings, client satisfaction, and ROI’s while also improving stations product image, market data, and listener expectations. Collaborate with sales and programming departments to execute and fulfill client marketing campaigns and goals. Manage all aspects of event budgets and P&L’s including contract negotiations COI’s and permits, vendor and talent management while keeping expenses under budget, ensuring all events are cost-effective and continuously striving to increasing sponsorship revenue. Supervise Promotions Coordinator role and Promotions Team members. Show less
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Promotions Director
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Feb 2019 - May 2021
Manage all direction of brand programming and on-site activation campaigns for ESPN Radio Houston, as well as our digital platforms, CultureMap, SportsMap, InnovationMap & AutomotiveMap. Partner with general manager, programming and sales to support local and corporate business goals to increase market share, listeners, ratings, client satisfaction, and ROI’s while also improving stations product image, market data, and listener expectations. Implement, organize and manage all aspects of station events including contract and bidding negotiations, managing purchase orders and vendors, all event Pre-P&L’s, Post-P&L’s, COI’s, talent management, guest and client attendance, all to exceed customer expectations. Partner with all major concert, event and sport venues in the Houston area to create and develop programming and marketing strategies to promote events, games, concerts, etc. Perform weekly promotions meetings to discuss creative and marketing objectives with programming, sales and digital management team. Host weekly promotions segment on-air to let listeners know about upcoming events and promotions. Hire, train, and supervise all activities for part time employees involved in the planning and execution of marketing, promotion, and sales campaigns. Maintain all websites, online presence and social media. Write and voice copy for all promotional spots, PSA’s and contesting airing across station and station website. Examine and evaluate post event performance with staff to guarantee success in future years. Show less
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Promotions Director
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Nov 2017 - Feb 2019
Oversee all promotion and direction of CRM and activation campaigns for SportsRadio 1310 The Ticket and ESPN 103.3 around the Dallas Fort Worth Metroplex. Partner with market manager, programming and sales to support local and corporate business goals to increase market share, listeners, ratings, client satisfaction, and ROI’s while also improving stations product image, market data, and listener expectations. Implement, organize and manage all aspects of station events including contract and bidding negotiations, managing purchase orders and vendors, all event Pre-P&L’s, Post-P&L’s, COI’s, talent management, guest and client attendance, all to exceed customer expectations. Handle all talent, celebrity guest and appearance aspects regarding station promotions and events. Hire, train, and supervise all activities for 75+ employees involved in the planning and execution of marketing, promotion, and sales campaigns. Maintain all websites, online presence and social media. Write and voice copy for all promotional spots airing across stations. Partner with numerous charity organizations to coordinate on-air auctions and events to raise over $540,000 for Austin Street Center, $85,000 for The Senior Source, $45,000 for Special Olympics Texas and many more. Develop sponsorship and ticket pricing structures and promotional periods regarding all station events. Examine and evaluate post event performance with staff to guarantee success in future years. Show less
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SportsRadio 610
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United States
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Education Administration Programs
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1 - 100 Employee
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Promotions Director
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Aug 2015 - Jul 2017
Developed, implemented, and executed station branding events as well as high-profile marketing and event programs related to SportsRadio 610, KILT-AM, as well as 4 music based FM stations. Coordinated and managed venue/client expectations while exceeding revenue and decreasing budgeted costs. Worked closely with both the station programming team regarding contests and all on air promotions and with sales on sponsorship and event fulfillment in a high-energy, fast paced environment. Partnered with all major concert, event and sport venues in Houston including NRG Park, George R. Brown convention center, Toyota Center, Minute Maid, and numerous others, while creating and developing programming strategies and marketing platforms to manage all events, games, concerts, the Houston Livestock Show and Rodeo and Super Bowl 51. Wrote all promotional copies and press releases directly related to SportsRadio 610. Managed team of 40+ promotional assistants. Perfected skills in social media management, marketing, event logistics, venue and talent management, brand awareness, promotion and recognition. Coordinated on air auctions and events to raise over $250,000 for the American Cancer Society’s branch of Hope Lodge Houston, as well as numerous other foundations including Jamie’s Hope, Special Olympics of Texas, The JJ Watt Foundation and many more. Created and maintained relationships with numerous professional and collegiate sports teams, professional sports organizations, athletes and high profile, influential people in the community. Show less
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Regional Race Manager- Houston
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Aug 2014 - Jul 2015
Main responsibilities included using all means available to sell registrations and acquire sponsorships to our Houston BattleFrog Race. Used numerous promotion, marketing and management strategies in order to have a successful event. Developed relationships with local influencers consisting of coaches, community and business leaders, fitness enthusiasts, and a wide array of gyms, recreational facilities, corporations, schools, foundations and the City of Houston. Hosted weekly workouts and events to promote the race. Designed and created all press releases and promotional copy regarding the Houston race. Coordinated with local businesses to offer direct and indirect sponsor opportunities. Implemented methods to exceed our customers’ expectations at the race which creates repeat racers. Managed and maximize all social media drivers, logistics, promotions, as well as managed a Houston field team of 50+ members. Show less
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Event Operations
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Jan 2014 - Aug 2014
Member of events and promotions team, working on-site client events, major station events, sporting events and concerts for CBS Radio Houston, one of the largest major-market radio operators in the United States. Responsibilities include brand and social media marketing, event logistics, coordination and participation in games and/or entertainment on site, assisting with on-site prize distribution and other activities to ensure a smooth and successful event for the client and Station brand. Member of events and promotions team, working on-site client events, major station events, sporting events and concerts for CBS Radio Houston, one of the largest major-market radio operators in the United States. Responsibilities include brand and social media marketing, event logistics, coordination and participation in games and/or entertainment on site, assisting with on-site prize distribution and other activities to ensure a smooth and successful event for the client and Station brand.
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Education
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2009 - 2013
Texas State University
Bachelor of Science (B.S.), Sport and Recreation Management
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